This is such an imaginative project Animal Equality are launching, and I’m very hopeful that it will make a significant impact in moving us forward to a more compassionate society.

Are you ready to try iAnimal?

For the first time, you will have the possibility of joining Animal Equality’s investigators into the world of farmed animals. Now anyone can experience first hand what life is like for animals inside factory farms and slaughterhouses.

You will stand next to a mother pig while she gives birth for the sixth time to piglets who will soon be taken away from her. You will experience the extreme confinement of the gestation crates. You will witness the daily suffering that takes place inside a pig farm. You will be right there when they take their last breath.

Witnessing their suffering is not easy, but it is necessary to know the truth behind our food industry. Sometimes it seems easier to look away, to turn a blind eye to their suffering, but Animal Equality is asking you to bear witness. Today Animal Equality is asking you to immerse yourself into the lives of farmed animals.

iAnimal is composed of 360 degree footage inside farms and slaughterhouses in the UK, Italy, Germany, Spain and Mexico. The project was designed specifically for virtual reality headsets. Through the lenses of the virtual reality headset, the viewer feels present in the lives of farmed pigs and gets the opportunity to witness the day-to-day realities of the animal agriculture industry. iAnimal is being made available to everyone through a virtual tour on our website and a 360 degree video on youtube.

“To watch a poor sow, locked in a cage, unable to move or turn around, in a facility housing many others, a breeding facility. Lying in her own waste, unable to enjoy contact with her piglets other than by suckling them, is both harrowing and heartbreaking. The experience places you in the facility. It is unforgettable.”       –Peter Egan, Downton Abbey actor

To experience the journey yourself, visit ianimal.uk

AE are initiating a tour to bring iAnimal to top universities in the UK, including Oxford, Cambridge, Exeter, Manchester, Birmingham, Bristol and many more. AE are also bringing it to parliaments, tech conferences, and other events around the world.

By educating the public on animal abuse, we hope more people will move toward a cruelty-free lifestyle and help create a more compassionate world. 

Please support Animal Equality’s efforts by sharing iAnimal to help bring this project even further.