Veganuary is posting 2,000 ads around London’s tube stations to persuade travellers to go vegan in the New Year 2017.
An online campaign successfully in raising £23,000 to pay for the ads.
The final designs for the ads are secret but rumour has it we can expect to see Rocky the calf, a piglet called Ernie, and Little Eric the chick.
Clea Grady, marketing manager at Veganuary said: “The rise in veganism may be influenced by celebrities but the number one reason that people give for taking part in Veganuary is to protect animals. Farming is a brutal business.
“Male chicks are killed at a day old because they aren’t able to lay eggs, unwanted calves are shot, and pigs are locked in crates and treated like breeding machines.
“Our London Underground adverts remind people of this unnecessary suffering and ask them to try vegan for one month, and discover a new way to eat that is better for them, better for the planet and – of course – better for animals like Rocky, Ernie and Little Eric.”
23,000 signed up to Veganuary 2016, celebs like the fashion designer Vivienne Westwood, food blogger Jack Monroe and actor Peter Egan among them.
Here’s hoping for many thousands more in New Year 2017, and steady and speedy progress towards a kinder world.
It can’t come soon enough for the animals.
No need to wait till January. Start your vegan journey now.
Here is Veganuary’s awesome website
London Tube Station Campaign Launching to Urge Londoners to Go Vegan – The Evening Standard