Eat a Steak, Kill a Lemur – Eat a Chicken, Kill a Parrot

“Humanity’s lust for meat is killing off Earth’s large animals”

“We are living on the planet of the chickens. The broiler (meat) chicken now outweighs all wild birds put together by three to one. It is the most numerous vertebrate (not just bird) species on land, with 23 billion alive at any one time. Across the world, chicken is the most commonly eaten meat.”
The tragic life of the broiler hen has become the symbol of the Anthropocene. And the world’s taste for its flesh and for the flesh of other animals is set to cause the in-our-lifetime extinction of at least 150 megafauna species – if we persist in eating so much meat.
But hang on a minute – can that even be true? Isn’t meat-eating in decline? Don’t we keep on hearing how veganism is skyrocketing?
According to a 2018 survey, 3.5 million UK citizens identified as vegan. That’s a 700% increase from 2016. There’s a similar 600% increase in the USA. And, “As of 2016, Asia Pacific holds the largest share of vegan consumers globally, with approximately nine percent of people following a vegan diet in this area.”
Google Trends concurs: in recent years there’s also been a huge growth of interest in veganism in Israel, Australia, Canada, Austria and New Zealand.
It all sounds like great news! So where’s the problem?
The problem is, the worldwide consumption of meat is winning the race by a long mile.
It has escalated by an alarming 500% since 1961. Of course some of that 500% can be accounted for by the exponential growth in the world’s population. But much is down to globalisation and people’s increasing prosperity. Populations that were traditionally plant-based eaters started to crave a less healthy Western diet, heavy in meat.
“Overall, we eat an excessive 300 million tons of meat every year, which translates to 1.4 billion pigs, 300 million cattle, and a whopping 62 billion chickens.” Which all amounts to an infinity of suffering for each and everyone of those sentient beings, creatures with lives of their own we seem to value so little.
Humans do though appear to care a great deal more about the megafauna. So, which are the megafauna being put in danger by humans’ rapacious appetite for meat? Many of them are those animals on which we humans seem to place the highest value, the most iconic, the most popular. The infographic illustrates the results of a poll into our favourite wild animals.
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Image credits: Celine Albert / PLoS.
Just look at those species: every one of them is endangered or critically endangered.

wildlife collage leopard musk ox rhino elephant lion africa

But why is our eating meat threatening their survival? After all, we don’t go round eating tiger burgers or hippo steaks do we?

Well yes, in effect we do. By ‘we’ I mean of course our kind, humankind. Direct harvest for human consumption of meat or body parts is the biggest danger to nearly all of the large speciesthat are under threatsays William Ripple, researcher at Oregon State University. So, “minimizing the direct killing of these animals is an important conservation tactic that might save many of these iconic species” and “the contributions they make to their ecosystems.”

There are two major issues here: the first is, as we know, the illegal trade in rhino horn, tiger bones, bear bile, pangolin scales and other endangered animal body parts, much of which is consumed in the mistaken belief it is medicinal. The second is bush meat – indigenous people hunting to survive. Both these hugely problematic issues merit far more space than I can give them here right now.

The meat doesn’t have to come from a tiger or a hippo for our carnivorous ways to put iconic species at risk.

To satisfy the growing demand for meat, livestock farming is rapidly devouring land that is crucial species-rich habitat, and turning it over to grazing pasture and monoculture crops for livestock feed. According to the UN’s Food and Agriculture Organisation “Livestock is the world’s largest user of land resources, with pasture and land dedicated to the production of feed representing almost 80% of the total agricultural land.”

In that hotspot of biodiversity, the Amazonian rainforest, cattle ranching accounts for 65 to 70 percent of all deforestation, and production of soya beans another 25 to 35 percent. Soya beans are the world’s second most exported agricultural commodity.” After chickens presumably.

 

Rapidly losing habitat and under threat – the Amazonian jaguar, red macaw, & sloth

But before we start pointing the finger at the vegans making lattes with their soya milk, let’s note that 98 percent of soya bean production is fed to poultry, pigs and cattle, especially poultry, and only 1 percent is turned into people-food.

The 2017 World Wildlife Fund report, Appetite for Destruction identified crops grown to feed livestock as the “driving force behind wide-scale biodiversity loss.”

“By 2050, given current trends, 15 ‘mega-diverse’ countries will likely increase the lands used for livestock production by 30% to 50%. The habitat loss is so great that it will cause more extinctions than any other factor.” Our lust for meat is laying waste the habitats of the very wild animals we love the most. Habitats that are theirs by right.

We have to ask ourselves what kind of bleak and desolate wasteland, stripped bare of the most majestic of all Earth’s wondrous creatures, will be our legacy to our children, and their children. Such a stark future will be the price we’re forcing them to pay for our addiction to that meat on our fork.

If there is one thing each of us can do to give these iconic threatened species the best possible chance of survival, it has to be making changes to what we put on our dinner plates. It’s as simple as that.

“You eat a steak, you kill a lemur in Madagascar. You eat a chicken, you kill an Amazonian parrot.” 

*******

You can #EatForThePlanet starting today. Just follow the three simple steps below.

1. Replace: Try to swap animal-based products in your daily diet with vegan alternatives (milk, butter, mayo, cheese, grilled chicken, beef crumbles, sausages, cold cuts, etc. For practically everything you can think of, there is a vegan version.)
2. Embrace: Add plant-based whole foods (local and organic when possible) to your diet like greens, fresh fruits, and vegetables, whole grains, plant proteins like lentils, nuts/seeds, beans, tofu, etc.
3. Moderate: Limit consumption of your favourite meats like beef, lamb, pork, etc.

and Take Extinction Off Your Plate – why we need to rewild our plates today

Free up more land for wildlife – Info @

Forks Over Knives   Vegan Society   Vegan Outreach    PETA    Viva!

It’s soooo easy!

Related posts

Are You Really Helping the Planet Eating Plant-Based? Yes! And This Awesome App Shows You Just How Much

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Are Meat & Dairy Really Bad for the Planet?

When Everyone is Telling You Meat is the Bad Guy

Sources

Humanity’s lust for meat is killing off Earth’s large animals

Meat-eaters may speed worldwide species extinction, study warns

No Green Meadows for the ‘Übercow’ of Today

The picture¹ above is, for German documentary photographer Nikita Teryoshin,
“A symbol of human control over cows – how we can look into the cow and see everything.
“I wanted to update the old-fashioned image of a cow in a green meadow that we know from ads and milk packages. To show the dystopian side of milk production.”

The images in Teryoshin’s book Hornless Heritage express the shock he felt visiting the EuroTier agricultural fair in Hanover, a shock which prompted his 4-year scrutiny of this industry in his home country, and was the impetus for his book.

At the centre of the dairy industry is, of course, the cow. A cow falls into the zoological class of Mammalia. And the dictionary definition of the word “Mammal” is:

Any of a class (Mammalia) of warm-blooded higher vertebrates that nourish their young with milk secreted by mammary glands

“That nourish their young with milk secreted by mammary glands” – the way Nature intended. But nothing about the German dairy industry bears much relation to Nature. Indeed, today’s dairy production practically all over in the world is so far from the storybook idyll of contented cows grazing in flower-filled meadows with the sun on their backs – the image the industry wants us to believe – that there surely must be a case for referring dairy product ads everywhere to their countries’ equivalents of our Advertising Standards Authority on the grounds of “false or deceptive messages”.²

What does the image below look like to you? What it doesn’t look like to me is a farm. But then, it doesn’t actually lay claim to that name. It calls itself an ‘automated dairy facility’, and is certainly closer to a factory than how most people imagine a farm.

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Model of a state-of-the-art automated dairy facility at the EuroTier trade fair in Hanover, Germany. Nikita Teryoshin

This is journalist Laura Mallone describing Teryoshin’s experience of the EuroTier fair, “The crowds gawked at the latest in animal husbandry, including a Matrix-like robot that suckled a fake cow. But what struck Teryoshin most was an ad that read, 

‘Don’t let cows waste your money’

“‘It seemed impossible that you could think that a cow is wasting your money when you’re already taking everything away from it,” he says.”
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Presentation of a hoof trimming chute at the EuroTier trade fair in Hanover, Germany.Nikita Teryoshin

That prompted him to begin Hornless Heritage. Teryoshin visited farms, insemination stations, laboratories, auctions and even a Best in Show, where owners primped their Holsteins and paraded them before a crowd. He got an up-close glimpse of seemingly happy cows like Lady Gaga—a black-and-white Holstein that’s won bovine beauty pageants—as well as clearly unhappy ones, such as those with bloodied legs he saw on a factory farm. He documented everything with a Nikon D800 and hand-held flash, illuminating the mundane horror of an industry where animals are reduced to commodities.

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Artificial insemination. Nikita Teryoshin

‘German’ : ‘Efficiency’. Two words forever joined at the hip. Teryoshin witnessed the essence of ‘Vorsprung Durch Technik’ (progress through technology) applied to cows exactly as to cars. Maximising profit by reducing living animals to nothing more than milk-producing machines, their natural needs only being met as far as they further that end.

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Model of a milking rotary at the EuroTier trade fair in Hanover, Germany. Nikita Teryoshin

Teryoshin writes, Also known as ‘turbo cows’, German dairy breeds, like German cars, are very popular all over the world because of their performance and reliability. Thanks to computer technologies in the last decades German scientists got millions of breeding values together and a knowledge about the genomic code, which allows them to design the ‘Übercow’ with up to four times higher milk output, and even the horns disappearing,”

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Based in Verden, the company VIT maintains data for millions of cattle in Europe. These numbers show the full genome of a cow. Nikita Teryoshin

In evolution, “horns mean for a cow protection and autonomy. They are even important for the milk performance and overall condition of the animal. For life in huge fully automated farms with hundreds of cows, horns are too dangerous. After decades of painful dehorning of cattle with a branding iron, German breeders and scientists in the future will produce cows hornless by birth yet with the same milk performance.” 

Germany’s dairy facts

  • Germany is the EU’s biggest milk producer
  • The country has 4.2 million cows
  • Today, farmers use genomic selection to design ever-more-profitable ‘turbo’ cows that can produce more than 88,000 pounds of milk in their lifetimes
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These servers sit in the basement of the VIT center in Verden, Germany. They contain genomic information about millions of bulls and cows. Nikita Teryoshin
  • Cows used to live about 20 years. Now they end up canned and packaged in the pet food aisle of supermarkets before the age of 5, sent to slaughter because of lameness, infertility or mastitis
  • Such are the miracles of technology, in a life lasting only a quarter of the time of her great-great-great grandmother’s, a German cow can now be made to produce at least double and up to 4 times as much milk
  • In 2018, Germany produced from its ‘turbo cows’ 8.6 billion gallons – enough for 104 gallons/473 litres per person – in one year. About 1.3 litres per person per day – milk Nature intended for the nurture of these mothers’ babies, which have been taken from them.
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A farmer spray paints a cow before an auction in Krefeld, Germany. Nikita Teryoshin

“’I stopped drinking milk and eating dairy for a while,’ Teryoshin says. His photographs might make you lose your appetite for the stuff, too.”

Only for a while, Nikita? What a shame. How desperately sad that you should so readily forget the shock you experienced peeling away the dairy industry’s green pastures fantasy to uncover the technologised nightmare beneath – the pitiful existence of a mammal mother, intended only by Nature to suckle her own, that is today’s Übercow.

Yes, we can indeed “look into her and see everthing”. Everything that is except the one thing that matters – her soul.

**************

infographic PETA dairy cows cruelty suffering

It’s not too late to join the Veganuary movement and discover simple and tasty ways to eat dairy-free

And everything you ever need to know (well, almost!) about going vegan here

You can see more of Hornless Heritage here

Interesting read: Nazi super cows: British farmer forced to destroy half his murderous herd of bio-engineered Heck cows after they try to kill staff

Related posts

Dairy in Decline? It’s Not That Black & White

Mountains of Milk, Lakes of Cheese, & What We Can Do About It

Why Cows Need Their Friends

A Cow Named ‘Spirit’

Are Meat & Dairy Really Bad for Sustainability & the Planet?

Source

Capturing the Everyday Horror of Dairy Farming in Germany

¹The photo depicts the Free University of Berlin’s anatomical model of this animal. 

²Marketing and Advertising: the law

Marvels in Lego – Animal Art with a Sting in the Tail?

Like many of us, German artist Felix Jaensch began building with Lego when he was just a tot – in his case three years old. Unlike him, at some point most of us stopped. But he never did. Now 30, and with 27 solid years of practice with those finickety little blocks behind him, he’s surely earned the title of Lego Master Extraordinaire.
For the last 5 years his focus has been the animal kingdom. He tells us, “I was always fascinated by nature and biodiversity and I like to build organic forms with these angular bricks.”  
If you wanted to create art, you would think hard, unyielding Lego in all its angular and geometric shapes is an unpromising material. But Felix sees it as “a great medium for 3-D art”, and his work speaks for itself. To capture the essence of the living creature using nothing but plastic Lego bricks as he has done, seems to me an impossibly difficult achievement little short of magic.
This may be my personal favourite.

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Or is it this one? This pooch is so alive, I practically expect to hear her bark. See which of these awesome sculptures grabs you most.

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(By the way, if you’re imagining it must take an age to build one of these, you would be right. “Small animals may be finished in just some hours, big projects can take months. But I never counted the hours or bricks which I spend on one sculpture. I often modify some details even months after I finished an animal”, says Felix.)

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So, what could possibly be the sting in the tail of Felix’s amazing body of work?
Whatever merits Lego has, and it undoubtedly has many, it is still plastic – a dirty word in 2018.
I haven’t been able to discover Felix’s thoughts on the disastrous effect plastic is having in the world, but the Lego company itself does have thoughts. Earlier this year, the huge corporation, producer of plastic, more plastic, and nothing but plastic, sought to mitigate any criticism it might attract for having a business model intrinsically inimical to the environment, by announcing that it planned to make its tiny green Lego trees and plants out of real plants! Sugar cane to be precise, in place of the oil from which plastic is most often made. Good news? Or just cynically jumping on the environmental bandwagon, ‘green-washing’, nothing more than a bit of opportunistic window dressing? These are the facts:
  • All plastic is made from ethanol, whether extracted from oil or plants. The new Lego parts will be indistinguishable from the other bricks – that’s because they are identical 
  • Lego trees and plants make up only a tiny tiny fraction of Lego’s output, and the rest of the bricks remain firmly oil-based
  • It’s true that Brazilian sugar cane has a somewhat smaller carbon footprint than oil, but in reality it is only by the slightest of margins more sustainable. Farming it on a large scale wipes out precious habitat (think Amazonian rainforest), uses up valuable resources, pollutes with herbicides and pesticides, and displaces local farmers
  • Either way, plant-based plastic is no more biodegradable than plastic from oil, and when broken down in small pieces will pollute the environment like any other plastic
Looking on the brighter side, Lego is, as we all know, kid-proof and virtually indestructible. When one child has outgrown it – unlike Felix who looks like he never will, and more power to him – those bricks can be passed on to others, used and re-used. Lego plastic is decidedly not – Collin’s Dictionary Word of the Year – ‘single-use’.
Meanwhile, let’s not go away thinking Felix excludes the human animal from his magnificent menagerie. Below: what is said to be an anatomically-correct human skull in Lego.
But whereas all Felix’s other animals are so intensely bright and alert they almost seem to have the breath of life in them, we humans are represented by a death’s head.  Make of that what you will!

If you haven’t seen your favourite animal here, check out Felix’s Flickr account.

All designs, photos and video copyrighted to Felix Jaensch

Some of his creations can be purchased from Mochub

Sources

Masterfully Designed Lego Animals by Felix 

3D Lego Animal Sculptures by Felix Jaensch

‘Sustainable’ Lego: Why plastic from plants won’t solve the pollution crisis

Related posts

A Cutting Sword Lays Open the Miracle of Nature

“The Serious Intensity of Being’ in Animal Art

Endangered Animals As You’ve Never Seen Them Before

Step into a Miniature World of Animated Paper Wildlife

 

 

A Cow Named ‘Spirit’

“There’s an island in the middle of a Polish lake, where, for a few strange weeks, one cow ruled supreme. And woe to anyone who tried to set foot on that island.”

(Cover pic from politician and former singer Paweł Kukiz’s Facebook page)

A week or two ago we heard about Swoboda (Freedom), the runaway cow wild wintering with bison near the Bialowieza Forest in Poland. We have yet to discover how her fortune will unfold.

Closely following on her hoofs is Hermien, the Dutch cow who broke free when she was being loaded on to a truck headed for the slaughterhouse. She has spent weeks hiding out in the woods and has become a media sensation. A crowdfunding campaign is raising money to guarantee her right to live out her natural lifespan in a the peace and safety of a sanctuary – if they are able to coax her out of the woods she has made home.

Here is Hermien, roaming free

Now back once more to Poland for the story of this other remarkable, until now unnamed bovine. A story that ends in undeserved tragedy.
I choose to call her Duch, Polish for ‘Spirit’

“When workers opened her pen to transport her to the slaughterhouse, the animal made a daring and spectacular break for it.

According to Polish news station Wiadomosci, she broke free from her handlers and repeatedly rammed a metal fence until it burst open.

“Then she went fugitive.

“The cow made it to the edge of nearby Lake Nysa, where she was at last cornered by the farmers. But not so fast. The animal managed to break the arm of one of her handlers before plunging into the icy waters.

“I saw her diving underwater,” one of the farmers told Wiadomosci.

“A short time later, the cow appeared on the shores of one of the lake’s islands. And the farmer, hoping to keep her alive, left food for her there every day.

“But plans were afoot to draw this surreal saga to a close. After the local fire department failed in its bid to bring the cow back by boat — she refused to let anyone get near — the farmer mulled shooting the animal.

“Fortunately, by this time, the cow had found an unlikely, yet equally fierce ally. After hearing of her exploits, Polish politician and former singer Paweł Kukiz offered to buy the determined cow and let her live out her years in peace.

“A few days later Kukiz announced that media attention — radio and television outlets had joined the chorus to save the cow — had convinced the farmer to spare the cow.”

“Kukiz received assurances, he noted, that the cow would enjoy a ‘peaceful pension without the prospect of butcher knife.'”

“But an island is no place for a cow. Not even this fiery bovine empress. On Thursday, a team that included a veterinarian visited the island in an effort to bring her to a farm, where she could get proper care.

“The bovine bucked. She was tranquilized. Officials say she died on the truck. From stress.”

You may draw your own conclusions from these true life stories. These are mine:-

We are wowed and fascinated by these three, and others who made a break for it before them, precisely because they stand out from the herd. They have made themselves know to us as individuals. We see they have real personalities – that they are persons.

We identify with their fear and desire to escape a violent death.

We identify with their desire to live, and to be free from tyranny, free from having their fate determined for them by others – a life in subjection, and a life then taken from them prematurely.

These three bold and brave personalities make for great stories. But the truth is, while we are applauding their exploits, we forget all the others in the herds from which they come. And each and every cow in every herd everywhere also has its own personality – maybe not all as determined and spirited as our three heroines, but smart, gentle, loving, shy, patient, loyal… Each and everyone different, a person in her own right.

These are three of the articles in the Universal Declaration of Human Rights:-

Article 3.

Everyone has the right to life, liberty and security of person.

Article 4.

No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

Article 5.

No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

This photo of a bull shot by police in Germany after he’d escaped from a slaughter truck gives a whole new meaning to the phrase “the meat aisle”

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If we see in Swoboda, Hermien and Duch what we can see in ourselves, do they and all the rest not merit at least those 3 rights, which surely every living being on the planet deserves?

I mourn for Duch who deserved so much better, and fervently hope that Swoboda and Hermien will be taken safely to a place where they can relish the sun on their backs and the grass under their feet with no more fear for their lives.

Most of all, I hope that their stories will challenge us to see the nameless, numberless creatures we force into our service as the individuals they truly are, and give them the respect and the right to a life free from harm they surely deserve.

If you think so too, or even if you don’t, please take a look at some animals already happy, contented, safe in sanctuary – and others who know they are destined to die.

And what better way to honour the memory of poor Duch, whose amazing spirit for life and freedom in the end, and through no fault of her own, failed to save her, than by checking out simple steps to transitioning your diet.

Then her courageous life and sad death will not have been in vain.

 

Sources

A cow’s incredible bid for freedom ends in tragedy

Heroic cow escapes trip to slaughterhouse, hides in Dutch forest for weeks

Cow who fled Queens slaughterhouse saved by animal activist

Cattle run loose in St. Louis after breaking free from slaughterhouse

These Videos May Prove Animals Know When They’re Next in Line to Die

Related posts

The Runaway Cow Wild Wintering With Bison

In the Eyes of a Cow

High Schools Across China Are Now Offering Animal Welfare Courses!

“In a long due yet still impressive act of growth, the Chinese Ministry of Education has added an animal welfare course for high schools and students.”

This is MAJOR good news, so welcome after everything anti-animal and anti-nature emanating from the other side of the Pacific in the USA, a country which is travelling back into the dark ages under the present administration.

What makes the news even more exciting is that China has a population of 1.411 billion¹, the largest of any country in the world. And approximately 30% of them are aged between 0 – 24 years². That is a lot of young people, and they will be the ones to shape the country’s future.

Can we hope this is a turning point in Chinese attitudes towards animals and Nature? There have been some exciting trends in the last couple of years –

  • Just last week at a media event in Beijing, China announced it will host the 11th World Wilderness Congress (Wild11) in 2019
  • In 2016 the Chinese government formulated a vision to become the ecological civilization of the 21st century
  • Also in 2016, this vast country – which accompanying its growing affluence had seen an off-the-scale increase in demand for meat and diary in the last couple of decades – announced its plan to cut meat consumption by 50% – a move warmly welcomed by environmentalists and animal-lovers alike
  • And in 2017, then the market for 70% of ivory, China announced its ban on the ivory trade
  • Now “China’s State Oceanic Administration (SOA) earlier this month announced it will dramatically curb commercial development of coastal wetlands. “I’ve never heard of anything quite so monumental,” says Nicola Crockford of the Royal Society for the Protection of Birds U.K., which has worked to protect habitat of migratory birds in China and elsewhere.”

Does China need to keep making changes? It so does. In spite of there being a growing animal advocacy movement in recent years, the country and its people at large still have a reputation for horrific cruelty to animals.

Bear bile farming 

Bears are kept in cages sometimes so small they cannot stand up or turn around in them. Bile is extracted from the living bear’s gallbladder as an ingredient for traditional Chinese medicine. Most of the bears are starved and dehydrated and suffer from multiple diseases and malignant tumours that end up killing them.

Dogs and cats

Are cruelly slaughtered for their meat. Often they are stolen pets. They suffer broken limbs being transported vast differences without food or water to meat markets.

Animal in Zoos

Kept in small barren cages. Some such as elephants in chains. Live (and terrified) hens, cows, donkeys and pigs are dropped into the enclosure of lions and tigers for the entertainment of the crowds. The animals are often cruelly broken by trainers to force them to perform. Tigers and lions have their teeth ripped and claws ripped out. Babies are removed from their mothers for lucrative photo ops.

Donkeys for Ejaio

Donkeys hit with sledgehammers before having their throats slit. Then skinned. Their skins are rendered down into ejaio, a gelatin considered to be a cure for all ills in traditional Chinese medicine.

Illegal imports of endangered animal parts in huge quantities from around the world

Animals Used in Science

Even now Chinese scientists have announced their breakthrough cloning of 2 macaques. They and further cloned monkeys will be used for animal testing. Scientists have also perfected the technology for creating the human/pig hybrid – ‘incubating’ human hearts in pigs. The intention is to use pigs to produce a regular supply for human heart transplants.

At this point China has no kind of animal welfare laws in place. There is much that needs to change if we are to credit the country with any sense of humanity towards nonhuman animals. So, if these Animal Welfare classes can open up Chinese youth to a newfound empathy with and compassion for their fellow creatures, we can hope for some big changes in the not-too-distant-future. For once, some animal news to get excited about!


(The cover photo is there simply because I couldn’t resist its absolute gorgeousness. Hopefully the endangered red panda will eventually be a beneficiary of this step forward in the education of Chinese children.)


Postscript

China, of course is scarcely the only culprit treating animals with scant regard for their welfare. It has to be said that even in countries like the UK and the US with long established animal protection laws, there are still so many ways both domesticated animals and wildlife experience cruelty at human hands.


Updates

8th March 2018 Massive new panda national park in China will try to save the iconic species

¹Demographics of China

².Indexmundi

Sources

High Schools Across China Are Now Offering Animal Welfare Courses! – One Green PlanetOne Green Planet

Facts about Cruelty to Animals in Asia

China moves to protect coastal wetlands used by migratory birds

Related posts

World First – China’s Bird Airport

Hands Clasped Across the River for Two Big Cats

The Next Extinction – Donkeys??

When Everyone is Telling You Meat is the Bad Guy

 

12 Sexy Camels Kicked Out of Beauty Contest for Using Botox

That title I shamelessly borrowed¹. The story itself is so insane, I could not come up with a better. But crazy as it sounds, it is for real. Maybe we don’t know too much about King Abdulaziz Camel Festival taking place right now in Saudi Arabia. It is after all only in its second year. But it is BIG. There are 30,000 camels at the festival and one third of a million visitors.

The festival comprises 2 main events:- the King Abdulaziz Award for Camel Racing, and the King Abdulaziz Award for Camel Beauty.

I know.

The Camel Beautiful

If you are going to take part in something as nuts as a camel beauty pageant, you need your camel to shape up to the ideal of camel beauty. What the judges are looking for –

  • the perfect height, shape and placement of the hump
  • full, droopy lips
  • long eyelashes
  • large features
  • a big head
  • delicate ears
  • well-coloured coat
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The King Abulaziz Camel Festival in Saudi Arabia attracts the most beautiful and largest camels in the Gulf. This camel, owned by Sultan Al Shammari, is more than three metres tall and has attracted the attention of Guinness World Records. Source: King Abdulaziz Camel Festival
Dirty Tricks

But going back to that screwball title, it contains one significant inaccuracy – the camels are the innocent, injured parties here. It’s not the camels who were caught out “using Botox”. As if. The needle was being wielded by a corrupt Saudi vet at the request of corrupt camel owners. Days before the festival the man was caught red-handed performing plastic surgery on the animals. Ear-reduction surgery to be precise. Yes, we are still talking about camels. Remember what makes for the camel beautiful? ‘Delicate ears’. The same clinic was also found to have treated the 12 unfortunates with the Botox that got them expelled from the beauty pageant. As far as is known, neither the vet nor the camels’ owners were sanctioned. Just the camels.

“They use Botox for the lips, the nose, the upper lips, the lower lips and even the jaw,” says Ali Al Mazrouei, 31, son of a top Emirati breeder. Collagen fillers too. “It makes the head more inflated so when the camel comes it’s like, ‘Oh look at how big is that head is. It has big lips, a big nose’.”

Besides using Botox and collagen, some owners physically pull on the camel’s lips everyday in an attempt to lengthen them. What patient and long-suffering creatures these dromedaries must be.

Other competitors darken their camels’ coats with oil, and fluff them up with a fine comb and lots of hairspray. But as the glamorised contenders are held in a special holding pen the night before the pageant to prevent last minute tampering, the morning mists of the Saudi desert soon put paid to any fancy styling. The idea is that “by the time of the judging, prospective champions will only have their God-given beauty.” Hmm.

Temptation

But why? Why go to such extreme lengths as even Botox and plastic surgery to enhance the camel body beautiful? The answer is not far to seek. As with most human interactions with other animals, so with the camel beauty pageant. The driving force behind every human activity using other animals for human ends is…. Money. In this case lots and lots of it – a pot of gold worth a staggering US$57 million, with the added incentive of raising the sale price of the winning camels by millions more.

With such riches at stake, the temptation to cheat is no surprise. Dirty tricks, as the organisers see it. For the animals, it’s abuse.

At first glance, the idea of a camel beauty pageant seems to us absurd. But if you think about it, it’s no more off the wall than the dog shows held in the West. While with dog shows, the prize money and increased value of breeding stock may be in the thousands rather than the millions, it’s still clearly enough to tempt participants into cheating.

We have dog-doping. We have dogs’ fur dyed, and chalk used to whiten fur that’s not-quite-white-enough. We even have prosthetics to alter the tilt of the ears, and muscles clipped to get the perfect set of the tail. Every dirty trick right down to murder – poor Jagger, a prize-winning red setter fatally poisoned at our own Crufts in 2015.

Dogs here, camels there. When humans sniff money, other animals get abused.

Camels in Demand 

In the Gulf States camels are not wildlife. They are our equivalent of race horses and cows rolled into one. Bloodstock (if they’re racing camels/beauty pageant camels) or livestock, traditionally used for their milk, and increasingly for their meat. The Economist describes the poor creatures as being “speedy and tasty”. Unfortunate attributes to have.

The explosion in demand for camels is creating a huge boom in camel breeding on the other side of the Gulf, in East Africa. In the Sudan, the Rashaidi tribe that migrated from Saudi Arabia in the mid 19th century, are enjoying a new-found affluence raising camels for the Gulf States. Around 200 baby camels are sold each month to Saudi Arabia, and many more to the United Arab Emirates.

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Egypt is already a big market for camel sales from East Africa. ‘“Thousands of camels come to Birqesh [in Egypt] each week… trucked in from as far as Sudan and Somalia,” said camel-seller Mohamed Fawzi Fahmi. Most of the camels that survive the sometimes arduous journey to Birqesh will end up meeting the food demands of Cairo’s nine million residents, while the rest can be used for farm work or tourism. Upon their arrival, the animals are sometimes emaciated or have open wounds from being packed into trucks in a long journey that does not necessarily have the best interests of the animals at heart – camels here are a commodity.’ 

Camels for Racing 

The Rashaidi are renowned for breeding some of the world’s fastest racing camels. The camels are trained at dawn and dusk each day, racing around a track in the desert while wealthy visiting Emiratis look on. They are on the lookout for potential champions to enter in the multimillion-dollar races in Dubai, and no doubt in Saudi’s King Abdulaziz Festival Race also.

Where there is animal-racing, be it greyhounds, camels or horses, the animals suffer. They are raced too young, there is selective breeding detrimental to the animal’s health, doping and illegal betting. Criminal activity surrounds these so-called sports.

Those camels, greyhounds and horses that fail to make the grade as racers, and those ‘retired’ from racing are sent to slaughter.

Children and Robots

Just to add another touch of the surreal, since (under pressure from UNICEF) the UAE banned the use of child jockeys in 1993, the camels in training are “whipped along by miniature robots dressed in jockey silks and given orders remotely from white Toyota pickup trucks.” You could not make it up.

There is a deadly side to this though, because the ban is widely ignored. This is a passage from Death in Dubai by Ron Gluckman

ONE OF THE WORLD’S TOP JOCKEYS poses for a photo by the track. His smile says it all. Two front teeth are missing. Raji Shubir [at 6 years old] ranks with the youngest champions of the race course.

The races Raji runs are dangerous brushes with death in the camel pits of Dubai. No riches await young riders like Raji, who are stolen or bought from beggar parents in the slave markets of India, Sri Lanka and Pakistan. And fame is a foolish notion. Fans will never see Raji’s name in magazines, not even if he is trampled to death during a race or murdered afterwards by jealous child jockeys.

But die they do, kicked to death by camels or killed by rival baby riders. Such is the sad, short life in the fast lane for untold slave children shipped to the camel pits of the United Arab Emirates (UAE).

Raji, whose name was changed for this article, arrived in Dubai like hundreds of other children from the Asian subcontinent. He was sold by his pauper family to a servant of an Arab lord. Raji slipped through immigration, posing as the child of the Indian servant.

This is typical, according to authorities in India, who smashed several child-selling gangs during the early 1990s. The kids are sold for as little as US$3. Hundreds more are kidnapped, often toddlers as young as two.

UAE immigration and police turn a blind eye to the baby trade that serves the sordid sports of sheiks and sultans of the oil-rich emirates. Even tales of vicious brutality are brushed aside.

A five-year-old rider was beaten to death by other child jockeys last year. But neither he, nor his six-year-old assailants, were mentioned in media or police reports. “This happens often, too often,” says a local reporter, who requested anonymity for fear of reprisal.

Seven Asian and African countries, Pakistan, Bangladesh, Sudan, Mauritania, Eritrea, Somalia and India were named as the main culprits exporting child camel jockeys to the UAE. Shocking child abuse as well as animal abuse. And underlying it all – money.

Gulf States Sucking up Camels from Across the World

Meanwhile several thousand miles away in South Australia, the future of 300,000 feral camels is starting to look very shaky. The camels which originally arrived in Australia with Afghan and Arab immigrants in the late 1800s, are now being “cultivated” for a local abattoir. 25,000 so far have met their ends this way, chopped up and sent to the Middle East to satisfy the growing demand for camel meat. But the Australian Ngaanyatjarra Camel Company has not been slow to recognise the potential for supplying not only camel meat, but live animals to the Gulf States for the much more lucrative racing and beauty pageant camel breeding industry.

The Botox and Beauty Pageant is No Joke

The “sexy” camels kicked out for using Botox makes for an amusing title, but there is nothing funny about the exploitation of these innocent creatures. If there is a way to exploit them, you can be sure humans have left no stone unturned to find it.

The well-known verse from the Bible is often wrongly quoted as, “Money is the root of all evil.”

The actual quote is, “The love of money is the root of all evil.” The love of money is at the root of all the evils perpetrated on the defenceless, children and nonhuman animals the world over, camels no exception.

Sign petitions

Camels Don’t Need Plastic Surgery – Charge Perpetrators Now!

Protect Camels from Abuse – End Camel Rides at Wilson County Fair

Don’t Force Camels to Give Students Rides for Entertainment

Other actions to take

Visit Joseph’s Amazing Camels Facebook page and leave a comment about their use of these animals for racing and rides here in the UK

Read why you should Ride Bikes, Not Animals and never go on a camel-ride or trekking trip.

Cover photo is a diagram of judging points from the King Abdulaziz Camel Beauty Pageant

¹Title courtesy of Rafi Letzter

Sources

12 Sexy Camels Kicked Out of Beauty Contest for Using Botox

Festival website

Company plans for Gulf exports

East Africa’s booming camel trade

Egyptian animal welfare: Cruel camel markets and kind donkey barbers

Ten Things You Didn’t Know About Crufts

Journalist on how handlers cheat in dog shows

Related posts

The Next Extinction – Donkeys??

6 Good Reasons to Pass Up on Crufts

The Crufts Effect – Dead Puppies Dumped Like Rubbish in a Ditch

 

 

Animal Rights Stickers – Yay!

People for the Ethical Treatment of Animals has a brand new emoji app for animal champions everywhere. Senior Advocacy Strategist Michelle Feinberg invites us to download the peta2 sticker app available now from both the App Store and the iMessage-specific App Store. All the stickers are 100% vegan and cruelty-free!

To give you a flavour –

 

Let’s get downloading. This app is going to clock up some serious mileage! Fun with an important – the most important – message…

ANIMALS ARE NOT OURS

TO EAT, WEAR, EXPERIMENT ON, USE FOR ENTERTAINMENT, OR ABUSE IN ANY OTHER WAY


Related posts

Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

The App that Wakes You to a Sweet Dawn Chorus Any Time of the Day

For the Sake of the Animals Don’t Give Up – Awesome New Support for Veg*ns

 

 

Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

Whatever I do, it will never be enough. Is that how you sometimes/often feel, in the face of the gargantuan environmental problems confronting the planet? That you may as well be the tiniest little ant holding up the tiniest little Stop sign before the climate-change juggernaut that just keeps rolling inexorably on to the point of no return, dragging us all along with it?

Well then this is the app for you. This app puts the power right back in our hands. It tells us in real time “the impact of our actions on our health and on the planet” every time we eat without meat. Awesome or what? Created by Chris Darwin, the great-great-grandson of the great naturalist Charles Darwin himself, it’s The Darwin Challenge app.

Wildlife enthusiast Chris was busy setting up nature reserves – his way of trying to fend off the 6th mass extinction. Trouble was, wildlife was not the only thing he was enthusiastic about – he was also an enthusiastic eater of meat. One day he calculated his carbon footprint, and was horrified to realise he himself was part of the problem, not the solution. From then on he went plant-based for the planet, encouraged others to do the same, and developed his amazing app to help us on our way.

This is Chris’s own description of the app on iTunes:

The Darwin Challenge App tracks the days you don’t eat meat, and shows you the difference you make. From improvements to your health and wellbeing, to animal welfare, human rights, and the world, you’ll be amazed by the benefits of going meat free, just one or more days a week.
Vegetarian or Vegan? Download the app to see the difference you’re already making, connect with people just like you, and spread the word.

Use the app to set yourself targets and reminders, see the difference you are making, invite family, friends and colleagues to join in, see how other groups are doing and check your collective efforts on the leaderboards

Did I mention it’s FREE?

The app couldn’t arrive on the scene at a better time. We’ve just been served with the second “Warning to Humanity” by more than 15,000 scientists from 184 countries. It’s an update of the first “World Scientists’ Warning to Humanity” exactly 25 years ago. No-one listened in 1992, and things have got so much worse for the planet. If you want the bad news it’s here. This is their list of “measures that would help halt environmental degradation”:

  • Creating more parks and nature reserves
  • Curbing wildlife trade
  • Shifting to plant-based diets
  • Expanding family planning and educational programs for women
  • Massively expanding renewable energy and other green techs

Last week, GRAIN, a non-profit, working with the Institute for Agriculture and Trade Policy and the Heinrich Böll Foundation published a report of the estimated greenhouse emissions produced by meat and dairy. Their finding?

‘In stark terms the study warns that if unchecked, the world’s top meat and dairy producers’ greenhouse emissions “could lead us to a point of no return.”‘

So let’s get using Chris’s amazing app – download here and share with friends, family, colleagues, neighbours, everyone you know. Don’t forget, it’s FOC!

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“Soon, meatless diet may no longer be a matter of choice, but a necessity for humanity’s survival”


Get the #EatForThePlanet podcasts here

5 Easy Steps to Wean off Meat here

Go vegan here


Sources

This Awesome App Shows You How Much Good You’re Doing by Eating Plant-Based | One Green Planet

The Human Impact on the Biosphere

Meat & Dairy Greenhouse Emissions ‘Could Lead Us to a Point of No Return”

Humanity gets its second warning: We’re crippling the planet

Related posts

When Everyone is Telling You Meat is the Bad Guy Revisited

Don’t Care About Animals? Meat & Dairy Are Poisoning Your Land Air & Water

Another Nation Trims Meat From Diet Advice

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Are Meat & Dairy Really Bad for the Planet?

The App that Wakes You to a Sweet Dawn Chorus Any Time of the Day

 

 

 

 

 

Giving a Voice to the Voiceless – Meet the ‘Art-ivists’ For Animal Rights

This eye-opening piece by freelance journalist Peter Yeung is from Dazed & Confused magazine, Jan 2015

Animal rights and art have not always been easy bedfellows. Belgian artist Jan Fabre got into hot water for a performance in which he threw several cats up a flight of stairs, who let out pained meows in response. Damien Hirst, meanwhile, is famed for works featuring a formaldehyde-soaked shark, a pig’s head, and even a piece that required the killing of 9000 butterflies. The most recent example, however, was at Colorado’s Aspen Art Museum, where – as part of the show – turtles were made to amble around an art exhibit with iPads attached to their shells.

(More recently the Guggenheim Museum pulled works involving live animals from Chinese Art Survey. Now terrified mice are being used in ‘art’ installation in NY gallery. Plse sign petition)

But there are also plenty of examples of animal rights being championed by the arts. Vivienne Westwood and Stella McCartney are well-known for their anti-fur and anti-leather stances, whereas Morrissey is outspokenly meat-free, once writing the memorable lyrics: “It’s not “natural”, “normal” or kind/ the flesh you so fancifully fry/ the meat in your mouth/ as you savour the flavour, of murder”. Then, of course, Rembrandt, one of the greatest painters of all time, was a pioneering vegetarian. Here, we look at some of the most compelling animal rights artivists.

JACQUELINE TRAIDE 

Performance artist Jacqueline Traide, sickened by cosmetics testing on animals, wanted to convey the cruelty of it to the public by having the procedure done to herself. She was tortured for 10 hours in the performance, which was done in a vitrine in the Oxford Circus branch of Lush, as shocked pedestrians looked on. Amongst a number of activities, Traide had her mouth held open with a vice, was force-fed, had a strip of her hair shaved off, and was given two injections.

(Further info about the EU ban on animal testing for cosmetics here

Email your MP to support global fight against cruel cosmetics here)

ZOE BIRRELL

Portuguese artist Zoe Birrell once made an art installation consisting of 420 dairy cows, each made from vegan fair-trade chocolate, and each equalling her body weight of 53kg. The life of a modern dairy cow is marked by the emotional stress of the loss of her baby calf, combined with the hormonal effect of being kept perpetually pregnant. It inspired Birrell to respond to these psychological and physiological issues, considering the ethical alternatives, as well as, how it related to her own femininity.
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Birrell’s installation was part of her school’s degree show in Glasgow via prweb.com

(Step by Step Guide to Help You Give Up Dairy)

JONATHAN HOROWITZ

Jonathan Horowitz stopped eating meat at the age of 12, after his parents took him to a bullfight when on holiday in Mexico. The artist’s heavyweight Go Vegan! exhibition at a former New York meat-packing plant, LaFrieda Meats, aimed to normalise the idea of meat-free living. Horowitz compiled a portrait gallery of more than 200 celebrity vegetarians, as well as a video installation featuring Paul and Linda McCartney, arguing for veganism through the medium of modern living: commodity culture.
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These billboards featured as part of Horowitz’s Go Vegan! campaign via biennaleonline.org

(Help to Go Vegan here)

BANKSY

Banksy, the king of street art, made a return to the road with his puntastic project Sirens of the Lambs. Making appearances around the world, such as New York City and Glastonbury, the piece was a “moving sculpture”, in which a truck full of shrieking cuddly animals being taken to slaughter, drove around. The work is designed to highlight the issue of animals being farmed for their meat, but without the usual, depressing consequences.

SUE COE

Sue Coe grew up hearing the rattling of chains and screaming from the local abattoir at her home in Hersham, England. The normalisation of mass slaughter, which she also saw at abattoirs from Liverpool to Los Angeles, became the inspiration for her graphic paintings and drawings. These works are imbued with a mind-warping darkness and death, that the viewer can hardly ignore.
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Coe’s work is certainly a damning indictment of capitalism’s influence on the food industry via http://www.graphicwitness.org

ALICE NEWSTEAD

Artist and animal rights activists Alice Newstead once painted herself silver and suspended herself from hooks to protest the fishing of sharks, who are threatened with extinction (around 100 million sharks are caught in commercial and sports fishing every year. Piercing the skin of her shoulder blades, she was hung for 15 minutes, as blood streamed down her back.

(Sign petition to Ban Shark Fin Sales in Florida)

ASHER JAY

Asher Jay uses her digital graphic skills innovatively to inform the world about animal abuse. In Africa, Jay made screensavers of a poached rhino horn dripping with blood. In China, she integrated elephant tusks into Chinese language characters to encourage a halt in ivory buying while her enormous images of elephants killed for their tusks were projected in New York’s Times Square. “I wanted to visualize the scale and brutality of the crisis and use art to tell the blood ivory story,” she says. “Each year, 35,000 elephants are slaughtered; that’s one every 15 minutes.”
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Originally trained in fashion at the New York School of Design, Jay has gone on to become a conservationist artist via asherjay.com

(Born Free’s Blood Ivory petition)

ROCKY LEWYCKY

Rocky Lewycky’s project Is It Necessary? addressed the problem of factory farming in a violent new way. The work was comprised of hundreds of ceramic animals – pigs, cows, turkeys, fish – neatly positioned together. Each day Lewycky would enter the gallery space, elect an animal, and brutally smash it to pieces, leaving the white sculptures to reveal their blood-red interiors.
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Each sculpture was coated red on the inside and then either smashed or ‘liberated’ via rocksart.com

DAN WITZ

New York artist Dan Witz came over to east London to create his project Empty The Cages. For it, he placed chicken claws and pigs heads in 30 different locations around the streets of Shoreditch, in order to subtly raise the issue of animal consumption, and its dire consequences. Witz explained: “Climate change, deforestation, wildlife extinction, water waste, air pollution and ocean dead zones (among other things) are all directly attributable to meat, dairy and egg production.”
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Witz was part of a PETA campaign that also involved Sir Paul McCartney via danwitz.com

(I urge you to check out what Dan has to say about some other work he did with PETA, and how it made him feel)

GALE HART

Different societies and cultures always tend to draw the line of what sort of animal is okay to eat differently. Elephants, dogs, and silk worms are all consumed in places around the globe. Sacramento-based multimedia artist Gale Hart tackled this issue with her project Why Not Eat Your Pet? It juxtaposed images of devastating animal cruelty with pets that have sinister, child-like innocence.
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Other paintings in Hart’s collection included Pinocchio on his first caged hunt via galehart.com

Source: The Artists Pushing Animal Rights Further

Bits in brackets, mine


Art is not a mirror to reflect reality, but a hammer with which to shape it

Berthold Brecht

There is power in the hammer of these 10 art-ivists – let us hope they succeed in shaping us a kinder world


Related posts

Anger & Beauty – Inspiration for Artist Andrew Tilsley

The Art of Compassion for the Animals

Humans Schizoid View of Animals Exposed in Subversive Art

Vegan Artist’s Surreal Vision of Animals & Our Planet

The Vegan Mafia – Driving the Post-Animal Future of Food

Vegan Mafia? This particular ‘underworld’ is subversive, for sure, but nothing like as sinister as it sounds. In fact, it’s all good. It’s the nickname given to a group of committed (and super-rich) vegans, including the creator of Google Ventures Bill Maris, who choose to put their money where their mouth is, literally – in plant-based start-up companies. Proving that you can have strong ethical goals and still be hard-headed in business, they reckon their investments are a pretty safe bet on a greener future for food.

“There’s a whole community of us building and funding vegan companies,” says long time vegan Ryan Bethencourt.

Who is Ryan Bethencourt, you ask? He may not be a household name, even in vegan households, but he should be. 38 year old Miami-born Ryan is a highly-qualified bioscientist with degrees from Warwick, Cambridge and Edinburgh Universities. In 2014, he co-founded IndieBio, and has become a major mover and shaker in the post-animal bioeconomy, and advisor to The Good Food Institute

He and his team at IndieBio have funded 68 biotech start-ups to date, including Clara Foods (animal-free eggs), New Wave (algae- and plant-based ‘shrimp’), and Pembient (lab-made wildlife products).

Interestingly, each one of those companies completely independently of the others, describes itself on its website as ‘subversive’, or uses the verb ‘subvert’. Oxford English Dictionary: ‘To subvert’ meaning ‘To undermine the power and authority of an established system” What could be more perfect than undermining the atrocity that is animal agriculture in the 21st century.

Though our mafia are all vegan, what emerged in interviews with a handful of the ‘mafiosi’ conducted by CNBC, was that the start-ups they invest in don’t just target their new products at vegans – though of course we do get to reap the benefits. They love the idea that Beyond Meat for instance, has got their burgers selling from the meat counters in big grocery chains. And that eatery chain Veggie Grill primarily serves people who also eat meat – which is great, because obviously they’re not eating meat while they’re dining at Veggie Grill.

30 year old ‘Robot Guru’ aka billionaire Kyle Vogt, who in September last year hit the headlines by buying the most expensive house in San Francisco, is a VM (Vegan Mafia) newcomer. Just about the same time as he purchased the house, his wife opened Charlie’s Acres sanctuary for farm animals rescued from abuse, or destined for the slaughterhouse.

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Happy animals at Charlie’s Acres (pics from their Fb page)

Kyle figured that if his wife was busy saving them, it didn’t make sense for him to keep on eating them. So he went vegan.

A year on, his business angle is, that though appealing to people’s hearts has its place, creating plant-based foods that taste better and are cheaper than foods derived from animals makes the best business sense.

VM investor Seth Bannon is another remarkable vegan. He was only 14 years old when he began volunteering for advocacy organisations. Fast forward a few years: frustrated by the outmoded technology he found being used in the advocacy world – a good 10 years behind the video games he was playing – he set up Amicus: its mission: “To empower people to advocate for the causes they care about through technology”. Now Amicus’s cutting edge tech powers The Human Rights Campaign, Greenpeace, Everytown for Gun Safety, The Humane League, and more.

Amicus’s success opened Seth’s eyes to the potential for positive social change through business. He co-founded and still runs Fifty Years, a venture fund supportingentrepreneurs solving the world’s biggest problems with technology.”

But back to food. Seth may have ideals, but he has no illusions: “The case for giving up meat is clear: There’s a health case, an environmental case,” he said. (Not to mention an animal welfare/animal rights case.) “But we have largely given up on education as a tool for convincing people.”

As we all know to the animals’ cost, you can show people the horrors of animal ag, you can tell them how it’s wrecking the planet and contributing to climate change, you can say, animal products are bad for your health, but some people just do not want to know. The entrepreneurs Seth is backing, he says, look at the market through a “strict business lens.” 

So the VM look to support plant-based products that will be yes, healthier and environmentally friendly and cruelty-free, but most of all cheaper to produce than the current animal products they are looking to replace.

Geltor is a good example – a less expensive as well as cruelty-free plant-based method of making a replacement for gelatin  (currently produced by boiling the skin, tendons, bones from cows and pigs). Geltor’s aim is to disrupt/subvert the gelatin market with what is hoped will be a game-changing animal-free alternative. Because even if people don’t care about the animals, hard economics is an unanswerable argument.

The Future of Food: The Top 2 Trends Shaping The Food & Beverage Industry In 2018

CB Insights which sifts millions of media articles to track trends, lists the top 8 food trends for 2018. And the top 2 of the 8 are…… (drumroll here please):

Food Trend Number 1 Diet tribalization intensifying

That’s industry in-speak for rapid growth in the number of consumers adopting certain lifestyle-based diets, in particular the vegan diet (we’re a tribe!), and the paleo diet. “The paleo diet emphasizes natural, sustainable, plant-based foods, which relates to overall trends toward plant ingredients within the food space. Vegan and gluten-free foods have also moved into the mainstream since 2012.”

Revere (vegan energy drink powders), Rhythm Superfoods (vegan kale snacks) Koia (plant-based smoothies) are some of the vegan start-ups which have drawn investment this year. And tellingly, while start-ups in vegan and veggie meal kits like Sun Basket and Daily Harvest continue to attract funding, meal kit start-ups that are non-diet-specific (ie for omnivores) are struggling.

Food Trend Number 2: Alternative proteins diversify and attract meat leaders

With the runaway success of companies like Beyond Meat and Impossible Food, and ever-increasing consumer demand for plant-based foods, start-ups are sprouting up all over. And some are pioneering new kinds of plant protein – not just nuts and soy. We’re seeing pea protein, algae protein and chickpea protein. Ripple is a great example. Ripple attracted funding of $43.6 million. That is a lot of funding. Its pea-based ‘milk’ is already sold widely in major grocery store chains. And no cows were hurt in the making of this milk.

The Ripple Effect

This time we’re not talking pea milk. The financial and technological stimulus the Vegan Mafia has provided to the plant-based market has created such a stir in the food industry, it’s less like a ripple, more like a tidal wave. Meat corporations cannot afford to be left behind. The US’s biggest meat producer Tyson, last year acquired a 5% stake in Beyond Meat, and followed this by setting up a $150 million venture capital fund to support the development of plant-based foods. Tyson is excited about the fund because it gives the company “exposure to a fast-growing segment of the protein market”.² General Mills, Hormel Foods, and Maple Leaf Foods are some of the other giants grabbing a piece of the plant-based action.

Not satisfied with that, many of the mainstream companies are producing their own plant-based product lines. Pret A Manger for example opened a vegetarian-only restaurant, Veggie Pret.

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UK-based Pret A Manger’s gamble with vegetarian-only restaurants paid off when it registered a 70 per cent increase in sales, enabling it to make it a permanent fixture © Pret A Manger

That proved so popular, this year the company announced plans to make it permanent. Ben and Jerry’s and Hellman’s are among others capitalising on the growing demand for vegan foods too.

Big Investors outside the food industry

Big investors outside the food industry, alarmed by the ravages animal ag inflicts on animals, the environment and the climate, are predicting and promoting a plant-based future too. In 2016 “a group of 40 investors including Aviva and Swedish state pension funds managing $1.25 trillion in assets launched a campaign to encourage 16 global food companies (including Kraft Heinz, Nestle, Unilever, Tesco and Walmart) to respond to the material risks of industrial farming and diversify into plant-based sources of protein.”

“The plant-based meat market is set to reach $5.9 billion by 2022 and could make up a third of the market by 2050 according to some estimates. Worldwide sales of non-dairy milk alternatives more than doubled between 2009 and 2015 to $21 billion over concerns regarding saturated fat levels, lactose intolerance, hormone content and antibiotic use in dairy cows, as well as questions on animal treatment.”

“Our population is set to increase to 10 billion people by 2050 and supplying protein to everyone will prove to be a challenge if we rely only on animal-based sources. This presents a compelling opportunity not only for forward looking investors but also innovative companies who want to profit from a burgeoning plant-based protein market that is set to grow by 8.4 percent annually over the next five years.”²

But would any of this have happened without the initial and ongoing $100s of millions impetus from the Vegan Mafia?

The host of pioneering plant-based companies, and the vegan investors backing them from behind the scenes, give us hope for the future. With the torrents of bad news we get daily on the sorry state of our world, it’s sometimes hard not to get down. But committed, driven, and talented vegans like Seth, Ryan, Kyle, Bill and the rest, still in the summertime of their lives, using their wealth so effectively to address the problems of the planet, set a rainbow for us in an otherwise dark and stormy sky. Long may the Vegan Mafia, and all the animals they are saving continue to flourish. And here’s hoping for a better tomorrow.

Follow Charlie’s Acres on Facebook here


News October 25th 2017 CEO of Vegan Milk and Beverage Company Named One of Goldman Sachs’ Most Intriguing Entrepreneurs!

Updates

February 5th 2018 Ethical investors have been missing something when it comes to animals, but now it’s here – Our Compass

February 2nd 2019 Fast food giants under fire on climate and water usage – investors pressuring MacDonald’s, KFC etc, to take swift action on climate change

 

Sources

¹Wiki

²Plant based alternatives attract investment from meat producers – Lifegate

Vegan mafia: food investor network includes Bill Maris, Kyle Vogt – CNBC

Billionaire tech entrepreneur Kyle Vogt, 30, is revealed to be the buyer of San Francisco’s most expensive mansion after dropping $21.8 million for it – Mail Online

Related posts

Big Meat, We’re Making You History!

When Everyone Is Telling You Meat Is The Bad Guy

This is the Future – 5 Awesome People Make Fabulous ‘Post-Animal’ Food

German Meat Companies Are Investing in Veg Meat

Which is Your Burger of Choice for the Future of Food?

Will New Pea Milk Spell Demise of Dairy?

The Bright New Age of the Humane Economy


This is very interesting – and also hopeful.: Conservation X Labs using the tech startup model to work on challenges in the difficult and complex space of environmental protection.Read more here