High Schools Across China Are Now Offering Animal Welfare Courses!

“In a long due yet still impressive act of growth, the Chinese Ministry of Education has added an animal welfare course for high schools and students.”

This is MAJOR good news, so welcome after everything anti-animal and anti-nature emanating from the other side of the Pacific in the USA, a country which is travelling back into the dark ages under the present administration.

What makes the news even more exciting is that China has a population of 1.411 billion¹, the largest of any country in the world. And approximately 30% of them are aged between 0 – 24 years². That is a lot of young people, and they will be the ones to shape the country’s future.

Can we hope this is a turning point in Chinese attitudes towards animals and Nature? There have been some exciting trends in the last couple of years –

  • Just last week at a media event in Beijing, China announced it will host the 11th World Wilderness Congress (Wild11) in 2019
  • In 2016 the Chinese government formulated a vision to become the ecological civilization of the 21st century
  • Also in 2016, this vast country – which accompanying its growing affluence had seen an off-the-scale increase in demand for meat and diary in the last couple of decades – announced its plan to cut meat consumption by 50% – a move warmly welcomed by environmentalists and animal-lovers alike
  • And in 2017, then the market for 70% of ivory, China announced its ban on the ivory trade
  • Now “China’s State Oceanic Administration (SOA) earlier this month announced it will dramatically curb commercial development of coastal wetlands. “I’ve never heard of anything quite so monumental,” says Nicola Crockford of the Royal Society for the Protection of Birds U.K., which has worked to protect habitat of migratory birds in China and elsewhere.”

Does China need to keep making changes? It so does. In spite of there being a growing animal advocacy movement in recent years, the country and its people at large still have a reputation for horrific cruelty to animals.

Bear bile farming 

Bears are kept in cages sometimes so small they cannot stand up or turn around in them. Bile is extracted from the living bear’s gallbladder as an ingredient for traditional Chinese medicine. Most of the bears are starved and dehydrated and suffer from multiple diseases and malignant tumours that end up killing them.

Dogs and cats

Are cruelly slaughtered for their meat. Often they are stolen pets. They suffer broken limbs being transported vast differences without food or water to meat markets.

Animal in Zoos

Kept in small barren cages. Some such as elephants in chains. Live (and terrified) hens, cows, donkeys and pigs are dropped into the enclosure of lions and tigers for the entertainment of the crowds. The animals are often cruelly broken by trainers to force them to perform. Tigers and lions have their teeth ripped and claws ripped out. Babies are removed from their mothers for lucrative photo ops.

Donkeys for Ejaio

Donkeys hit with sledgehammers before having their throats slit. Then skinned. Their skins are rendered down into ejaio, a gelatin considered to be a cure for all ills in traditional Chinese medicine.

Illegal imports of endangered animal parts in huge quantities from around the world

Animals Used in Science

Even now Chinese scientists have announced their breakthrough cloning of 2 macaques. They and further cloned monkeys will be used for animal testing. Scientists have also perfected the technology for creating the human/pig hybrid – ‘incubating’ human hearts in pigs. The intention is to use pigs to produce a regular supply for human heart transplants.

At this point China has no kind of animal welfare laws in place. There is much that needs to change if we are to credit the country with any sense of humanity towards nonhuman animals. So, if these Animal Welfare classes can open up Chinese youth to a newfound empathy with and compassion for their fellow creatures, we can hope for some big changes in the not-too-distant-future. For once, some animal news to get excited about!


(The cover photo is there simply because I couldn’t resist its absolute gorgeousness. Hopefully the endangered red panda will eventually be a beneficiary of this step forward in the education of Chinese children.)


Postscript

China, of course is scarcely the only culprit treating animals with scant regard for their welfare. It has to be said that even in countries like the UK and the US with long established animal protection laws, there are still so many ways both domesticated animals and wildlife experience cruelty at human hands.


¹Demographics of China

².Indexmundi

Sources

High Schools Across China Are Now Offering Animal Welfare Courses! – One Green PlanetOne Green Planet

Facts about Cruelty to Animals in Asia

China moves to protect coastal wetlands used by migratory birds

Related posts

World First – China’s Bird Airport

Hands Clasped Across the River for Two Big Cats

The Next Extinction – Donkeys??

When Everyone is Telling You Meat is the Bad Guy

 

12 Sexy Camels Kicked Out of Beauty Contest for Using Botox

That title I shamelessly borrowed¹. The story itself is so insane, I could not come up with a better. But crazy as it sounds, it is for real. Maybe we don’t know too much about King Abdulaziz Camel Festival taking place right now in Saudi Arabia. It is after all only in its second year. But it is BIG. There are 30,000 camels at the festival and one third of a million visitors.

The festival comprises 2 main events:- the King Abdulaziz Award for Camel Racing, and the King Abdulaziz Award for Camel Beauty.

I know.

The Camel Beautiful

If you are going to take part in something as nuts as a camel beauty pageant, you need your camel to shape up to the ideal of camel beauty. What the judges are looking for –

  • the perfect height, shape and placement of the hump
  • full, droopy lips
  • long eyelashes
  • large features
  • a big head
  • delicate ears
  • well-coloured coat
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The King Abulaziz Camel Festival in Saudi Arabia attracts the most beautiful and largest camels in the Gulf. This camel, owned by Sultan Al Shammari, is more than three metres tall and has attracted the attention of Guinness World Records. Source: King Abdulaziz Camel Festival
Dirty Tricks

But going back to that screwball title, it contains one significant inaccuracy – the camels are the innocent, injured parties here. It’s not the camels who were caught out “using Botox”. As if. The needle was being wielded by a corrupt Saudi vet at the request of corrupt camel owners. Days before the festival the man was caught red-handed performing plastic surgery on the animals. Ear-reduction surgery to be precise. Yes, we are still talking about camels. Remember what makes for the camel beautiful? ‘Delicate ears’. The same clinic was also found to have treated the 12 unfortunates with the Botox that got them expelled from the beauty pageant. As far as is known, neither the vet nor the camels’ owners were sanctioned. Just the camels.

“They use Botox for the lips, the nose, the upper lips, the lower lips and even the jaw,” says Ali Al Mazrouei, 31, son of a top Emirati breeder. Collagen fillers too. “It makes the head more inflated so when the camel comes it’s like, ‘Oh look at how big is that head is. It has big lips, a big nose’.”

Besides using Botox and collagen, some owners physically pull on the camel’s lips everyday in an attempt to lengthen them. What patient and long-suffering creatures these dromedaries must be.

Other competitors darken their camels’ coats with oil, and fluff them up with a fine comb and lots of hairspray. But as the glamorised contenders are held in a special holding pen the night before the pageant to prevent last minute tampering, the morning mists of the Saudi desert soon put paid to any fancy styling. The idea is that “by the time of the judging, prospective champions will only have their God-given beauty.” Hmm.

Temptation

But why? Why go to such extreme lengths as even Botox and plastic surgery to enhance the camel body beautiful? The answer is not far to seek. As with most human interactions with other animals, so with the camel beauty pageant. The driving force behind every human activity using other animals for human ends is…. Money. In this case lots and lots of it – a pot of gold worth a staggering US$57 million, with the added incentive of raising the sale price of the winning camels by millions more.

With such riches at stake, the temptation to cheat is no surprise. Dirty tricks, as the organisers see it. For the animals, it’s abuse.

At first glance, the idea of a camel beauty pageant seems to us absurd. But if you think about it, it’s no more off the wall than the dog shows held in the West. While with dog shows, the prize money and increased value of breeding stock may be in the thousands rather than the millions, it’s still clearly enough to tempt participants into cheating.

We have dog-doping. We have dogs’ fur dyed, and chalk used to whiten fur that’s not-quite-white-enough. We even have prosthetics to alter the tilt of the ears, and muscles clipped to get the perfect set of the tail. Every dirty trick right down to murder – poor Jagger, a prize-winning red setter fatally poisoned at our own Crufts in 2015.

Dogs here, camels there. When humans sniff money, other animals get abused.

Camels in Demand 

In the Gulf States camels are not wildlife. They are our equivalent of race horses and cows rolled into one. Bloodstock (if they’re racing camels/beauty pageant camels) or livestock, traditionally used for their milk, and increasingly for their meat. The Economist describes the poor creatures as being “speedy and tasty”. Unfortunate attributes to have.

The explosion in demand for camels is creating a huge boom in camel breeding on the other side of the Gulf, in East Africa. In the Sudan, the Rashaidi tribe that migrated from Saudi Arabia in the mid 19th century, are enjoying a new-found affluence raising camels for the Gulf States. Around 200 baby camels are sold each month to Saudi Arabia, and many more to the United Arab Emirates.

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Egypt is already a big market for camel sales from East Africa. ‘“Thousands of camels come to Birqesh [in Egypt] each week… trucked in from as far as Sudan and Somalia,” said camel-seller Mohamed Fawzi Fahmi. Most of the camels that survive the sometimes arduous journey to Birqesh will end up meeting the food demands of Cairo’s nine million residents, while the rest can be used for farm work or tourism. Upon their arrival, the animals are sometimes emaciated or have open wounds from being packed into trucks in a long journey that does not necessarily have the best interests of the animals at heart – camels here are a commodity.’ 

Camels for Racing 

The Rashaidi are renowned for breeding some of the world’s fastest racing camels. The camels are trained at dawn and dusk each day, racing around a track in the desert while wealthy visiting Emiratis look on. They are on the lookout for potential champions to enter in the multimillion-dollar races in Dubai, and no doubt in Saudi’s King Abdulaziz Festival Race also.

Where there is animal-racing, be it greyhounds, camels or horses, the animals suffer. They are raced too young, there is selective breeding detrimental to the animal’s health, doping and illegal betting. Criminal activity surrounds these so-called sports.

Those camels, greyhounds and horses that fail to make the grade as racers, and those ‘retired’ from racing are sent to slaughter.

Children and Robots

Just to add another touch of the surreal, since (under pressure from UNICEF) the UAE banned the use of child jockeys in 1993, the camels in training are “whipped along by miniature robots dressed in jockey silks and given orders remotely from white Toyota pickup trucks.” You could not make it up.

There is a deadly side to this though, because the ban is widely ignored. This is a passage from Death in Dubai by Ron Gluckman

ONE OF THE WORLD’S TOP JOCKEYS poses for a photo by the track. His smile says it all. Two front teeth are missing. Raji Shubir [at 6 years old] ranks with the youngest champions of the race course.

The races Raji runs are dangerous brushes with death in the camel pits of Dubai. No riches await young riders like Raji, who are stolen or bought from beggar parents in the slave markets of India, Sri Lanka and Pakistan. And fame is a foolish notion. Fans will never see Raji’s name in magazines, not even if he is trampled to death during a race or murdered afterwards by jealous child jockeys.

But die they do, kicked to death by camels or killed by rival baby riders. Such is the sad, short life in the fast lane for untold slave children shipped to the camel pits of the United Arab Emirates (UAE).

Raji, whose name was changed for this article, arrived in Dubai like hundreds of other children from the Asian subcontinent. He was sold by his pauper family to a servant of an Arab lord. Raji slipped through immigration, posing as the child of the Indian servant.

This is typical, according to authorities in India, who smashed several child-selling gangs during the early 1990s. The kids are sold for as little as US$3. Hundreds more are kidnapped, often toddlers as young as two.

UAE immigration and police turn a blind eye to the baby trade that serves the sordid sports of sheiks and sultans of the oil-rich emirates. Even tales of vicious brutality are brushed aside.

A five-year-old rider was beaten to death by other child jockeys last year. But neither he, nor his six-year-old assailants, were mentioned in media or police reports. “This happens often, too often,” says a local reporter, who requested anonymity for fear of reprisal.

Seven Asian and African countries, Pakistan, Bangladesh, Sudan, Mauritania, Eritrea, Somalia and India were named as the main culprits exporting child camel jockeys to the UAE. Shocking child abuse as well as animal abuse. And underlying it all – money.

Gulf States Sucking up Camels from Across the World

Meanwhile several thousand miles away in South Australia, the future of 300,000 feral camels is starting to look very shaky. The camels which originally arrived in Australia with Afghan and Arab immigrants in the late 1800s, are now being “cultivated” for a local abattoir. 25,000 so far have met their ends this way, chopped up and sent to the Middle East to satisfy the growing demand for camel meat. But the Australian Ngaanyatjarra Camel Company has not been slow to recognise the potential for supplying not only camel meat, but live animals to the Gulf States for the much more lucrative racing and beauty pageant camel breeding industry.

The Botox and Beauty Pageant is No Joke

The “sexy” camels kicked out for using Botox makes for an amusing title, but there is nothing funny about the exploitation of these innocent creatures. If there is a way to exploit them, you can be sure humans have left no stone unturned to find it.

The well-known verse from the Bible is often wrongly quoted as, “Money is the root of all evil.”

The actual quote is, “The love of money is the root of all evil.” The love of money is at the root of all the evils perpetrated on the defenceless, children and nonhuman animals the world over, camels no exception.

Sign petitions

Camels Don’t Need Plastic Surgery – Charge Perpetrators Now!

Protect Camels from Abuse – End Camel Rides at Wilson County Fair

Don’t Force Camels to Give Students Rides for Entertainment

Other actions to take

Visit Joseph’s Amazing Camels Facebook page and leave a comment about their use of these animals for racing and rides here in the UK

Read why you should Ride Bikes, Not Animals and never go on a camel-ride or trekking trip.

Cover photo is a diagram of judging points from the King Abdulaziz Camel Beauty Pageant

¹Title courtesy of Rafi Letzter

Sources

12 Sexy Camels Kicked Out of Beauty Contest for Using Botox

Festival website

Company plans for Gulf exports

East Africa’s booming camel trade

Egyptian animal welfare: Cruel camel markets and kind donkey barbers

Ten Things You Didn’t Know About Crufts

Journalist on how handlers cheat in dog shows

Related posts

The Next Extinction – Donkeys??

6 Good Reasons to Pass Up on Crufts

The Crufts Effect – Dead Puppies Dumped Like Rubbish in a Ditch

 

 

Animal Rights Stickers – Yay!

People for the Ethical Treatment of Animals has a brand new emoji app for animal champions everywhere. Senior Advocacy Strategist Michelle Feinberg invites us to download the peta2 sticker app available now from both the App Store and the iMessage-specific App Store. All the stickers are 100% vegan and cruelty-free!

To give you a flavour –

 

Let’s get downloading. This app is going to clock up some serious mileage! Fun with an important – the most important – message…

ANIMALS ARE NOT OURS

TO EAT, WEAR, EXPERIMENT ON, USE FOR ENTERTAINMENT, OR ABUSE IN ANY OTHER WAY


Related posts

Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

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Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

Whatever I do, it will never be enough. Is that how you sometimes/often feel, in the face of the gargantuan environmental problems confronting the planet? That you may as well be the tiniest little ant holding up the tiniest little Stop sign before the climate-change juggernaut that just keeps rolling inexorably on to the point of no return, dragging us all along with it?

Well then this is the app for you. This app puts the power right back in our hands. It tells us in real time “the impact of our actions on our health and on the planet” every time we eat without meat. Awesome or what? Created by Chris Darwin, the great-great-grandson of the great naturalist Charles Darwin himself, it’s The Darwin Challenge app.

Wildlife enthusiast Chris was busy setting up nature reserves – his way of trying to fend off the 6th mass extinction. Trouble was, wildlife was not the only thing he was enthusiastic about – he was also an enthusiastic eater of meat. One day he calculated his carbon footprint, and was horrified to realise he himself was part of the problem, not the solution. From then on he went plant-based for the planet, encouraged others to do the same, and developed his amazing app to help us on our way.

This is Chris’s own description of the app on iTunes:

The Darwin Challenge App tracks the days you don’t eat meat, and shows you the difference you make. From improvements to your health and wellbeing, to animal welfare, human rights, and the world, you’ll be amazed by the benefits of going meat free, just one or more days a week.
Vegetarian or Vegan? Download the app to see the difference you’re already making, connect with people just like you, and spread the word.

Use the app to set yourself targets and reminders, see the difference you are making, invite family, friends and colleagues to join in, see how other groups are doing and check your collective efforts on the leaderboards

Did I mention it’s FREE?

The app couldn’t arrive on the scene at a better time. We’ve just been served with the second “Warning to Humanity” by more than 15,000 scientists from 184 countries. It’s an update of the first “World Scientists’ Warning to Humanity” exactly 25 years ago. No-one listened in 1992, and things have got so much worse for the planet. If you want the bad news it’s here. This is their list of “measures that would help halt environmental degradation”:

  • Creating more parks and nature reserves
  • Curbing wildlife trade
  • Shifting to plant-based diets
  • Expanding family planning and educational programs for women
  • Massively expanding renewable energy and other green techs

Last week, GRAIN, a non-profit, working with the Institute for Agriculture and Trade Policy and the Heinrich Böll Foundation published a report of the estimated greenhouse emissions produced by meat and dairy. Their finding?

‘In stark terms the study warns that if unchecked, the world’s top meat and dairy producers’ greenhouse emissions “could lead us to a point of no return.”‘

So let’s get using Chris’s amazing app – download here and share with friends, family, colleagues, neighbours, everyone you know. Don’t forget, it’s FOC!

climate-change-1908381_960_720.png

“Soon, meatless diet may no longer be a matter of choice, but a necessity for humanity’s survival”


Get the #EatForThePlanet podcasts here

5 Easy Steps to Wean off Meat here

Go vegan here


Sources

This Awesome App Shows You How Much Good You’re Doing by Eating Plant-Based | One Green Planet

The Human Impact on the Biosphere

Meat & Dairy Greenhouse Emissions ‘Could Lead Us to a Point of No Return”

Humanity gets its second warning: We’re crippling the planet

Related posts

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If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Are Meat & Dairy Really Bad for the Planet?

The App that Wakes You to a Sweet Dawn Chorus Any Time of the Day

 

 

 

 

 

Giving a Voice to the Voiceless – Meet the ‘Art-ivists’ For Animal Rights

This eye-opening piece by freelance journalist Peter Yeung is from Dazed & Confused magazine, Jan 2015

Animal rights and art have not always been easy bedfellows. Belgian artist Jan Fabre got into hot water for a performance in which he threw several cats up a flight of stairs, who let out pained meows in response. Damien Hirst, meanwhile, is famed for works featuring a formaldehyde-soaked shark, a pig’s head, and even a piece that required the killing of 9000 butterflies. The most recent example, however, was at Colorado’s Aspen Art Museum, where – as part of the show – turtles were made to amble around an art exhibit with iPads attached to their shells.

(More recently the Guggenheim Museum pulled works involving live animals from Chinese Art Survey. Now terrified mice are being used in ‘art’ installation in NY gallery. Plse sign petition)

But there are also plenty of examples of animal rights being championed by the arts. Vivienne Westwood and Stella McCartney are well-known for their anti-fur and anti-leather stances, whereas Morrissey is outspokenly meat-free, once writing the memorable lyrics: “It’s not “natural”, “normal” or kind/ the flesh you so fancifully fry/ the meat in your mouth/ as you savour the flavour, of murder”. Then, of course, Rembrandt, one of the greatest painters of all time, was a pioneering vegetarian. Here, we look at some of the most compelling animal rights artivists.

JACQUELINE TRAIDE 

Performance artist Jacqueline Traide, sickened by cosmetics testing on animals, wanted to convey the cruelty of it to the public by having the procedure done to herself. She was tortured for 10 hours in the performance, which was done in a vitrine in the Oxford Circus branch of Lush, as shocked pedestrians looked on. Amongst a number of activities, Traide had her mouth held open with a vice, was force-fed, had a strip of her hair shaved off, and was given two injections.

(Further info about the EU ban on animal testing for cosmetics here

Email your MP to support global fight against cruel cosmetics here)

ZOE BIRRELL

Portuguese artist Zoe Birrell once made an art installation consisting of 420 dairy cows, each made from vegan fair-trade chocolate, and each equalling her body weight of 53kg. The life of a modern dairy cow is marked by the emotional stress of the loss of her baby calf, combined with the hormonal effect of being kept perpetually pregnant. It inspired Birrell to respond to these psychological and physiological issues, considering the ethical alternatives, as well as, how it related to her own femininity.
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Birrell’s installation was part of her school’s degree show in Glasgow via prweb.com

(Step by Step Guide to Help You Give Up Dairy)

JONATHAN HOROWITZ

Jonathan Horowitz stopped eating meat at the age of 12, after his parents took him to a bullfight when on holiday in Mexico. The artist’s heavyweight Go Vegan! exhibition at a former New York meat-packing plant, LaFrieda Meats, aimed to normalise the idea of meat-free living. Horowitz compiled a portrait gallery of more than 200 celebrity vegetarians, as well as a video installation featuring Paul and Linda McCartney, arguing for veganism through the medium of modern living: commodity culture.
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These billboards featured as part of Horowitz’s Go Vegan! campaign via biennaleonline.org

(Help to Go Vegan here)

BANKSY

Banksy, the king of street art, made a return to the road with his puntastic project Sirens of the Lambs. Making appearances around the world, such as New York City and Glastonbury, the piece was a “moving sculpture”, in which a truck full of shrieking cuddly animals being taken to slaughter, drove around. The work is designed to highlight the issue of animals being farmed for their meat, but without the usual, depressing consequences.

SUE COE

Sue Coe grew up hearing the rattling of chains and screaming from the local abattoir at her home in Hersham, England. The normalisation of mass slaughter, which she also saw at abattoirs from Liverpool to Los Angeles, became the inspiration for her graphic paintings and drawings. These works are imbued with a mind-warping darkness and death, that the viewer can hardly ignore.
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Coe’s work is certainly a damning indictment of capitalism’s influence on the food industry via http://www.graphicwitness.org

ALICE NEWSTEAD

Artist and animal rights activists Alice Newstead once painted herself silver and suspended herself from hooks to protest the fishing of sharks, who are threatened with extinction (around 100 million sharks are caught in commercial and sports fishing every year. Piercing the skin of her shoulder blades, she was hung for 15 minutes, as blood streamed down her back.

(Sign petition to Ban Shark Fin Sales in Florida)

ASHER JAY

Asher Jay uses her digital graphic skills innovatively to inform the world about animal abuse. In Africa, Jay made screensavers of a poached rhino horn dripping with blood. In China, she integrated elephant tusks into Chinese language characters to encourage a halt in ivory buying while her enormous images of elephants killed for their tusks were projected in New York’s Times Square. “I wanted to visualize the scale and brutality of the crisis and use art to tell the blood ivory story,” she says. “Each year, 35,000 elephants are slaughtered; that’s one every 15 minutes.”
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Originally trained in fashion at the New York School of Design, Jay has gone on to become a conservationist artist via asherjay.com

(Born Free’s Blood Ivory petition)

ROCKY LEWYCKY

Rocky Lewycky’s project Is It Necessary? addressed the problem of factory farming in a violent new way. The work was comprised of hundreds of ceramic animals – pigs, cows, turkeys, fish – neatly positioned together. Each day Lewycky would enter the gallery space, elect an animal, and brutally smash it to pieces, leaving the white sculptures to reveal their blood-red interiors.
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Each sculpture was coated red on the inside and then either smashed or ‘liberated’ via rocksart.com

DAN WITZ

New York artist Dan Witz came over to east London to create his project Empty The Cages. For it, he placed chicken claws and pigs heads in 30 different locations around the streets of Shoreditch, in order to subtly raise the issue of animal consumption, and its dire consequences. Witz explained: “Climate change, deforestation, wildlife extinction, water waste, air pollution and ocean dead zones (among other things) are all directly attributable to meat, dairy and egg production.”
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Witz was part of a PETA campaign that also involved Sir Paul McCartney via danwitz.com

(I urge you to check out what Dan has to say about some other work he did with PETA, and how it made him feel)

GALE HART

Different societies and cultures always tend to draw the line of what sort of animal is okay to eat differently. Elephants, dogs, and silk worms are all consumed in places around the globe. Sacramento-based multimedia artist Gale Hart tackled this issue with her project Why Not Eat Your Pet? It juxtaposed images of devastating animal cruelty with pets that have sinister, child-like innocence.
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Other paintings in Hart’s collection included Pinocchio on his first caged hunt via galehart.com

Source: The Artists Pushing Animal Rights Further

Bits in brackets, mine


Art is not a mirror to reflect reality, but a hammer with which to shape it

Berthold Brecht

There is power in the hammer of these 10 art-ivists – let us hope they succeed in shaping us a kinder world


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The Vegan Mafia – Driving the Post-Animal Future of Food

Vegan Mafia? This particular ‘underworld’ is subversive, for sure, but nothing like as sinister as it sounds. In fact, it’s all good. It’s the nickname given to a group of committed (and super-rich) vegans, including the creator of Google Ventures Bill Maris, who choose to put their money where their mouth is, literally – in plant-based start-up companies. Proving that you can have strong ethical goals and still be hard-headed in business, they reckon their investments are a pretty safe bet on a greener future for food.

“There’s a whole community of us building and funding vegan companies,” says long time vegan Ryan Bethencourt.

Who is Ryan Bethencourt, you ask? He may not be a household name, even in vegan households, but he should be. 38 year old Miami-born Ryan is a highly-qualified bioscientist with degrees from Warwick, Cambridge and Edinburgh Universities. In 2014, he co-founded IndieBio, and has become a major mover and shaker in the post-animal bioeconomy, and advisor to The Good Food Institute

He and his team at IndieBio have funded 68 biotech start-ups to date, including Clara Foods (animal-free eggs), New Wave (algae- and plant-based ‘shrimp’), and Pembient (lab-made wildlife products).

Interestingly, each one of those companies completely independently of the others, describes itself on its website as ‘subversive’, or uses the verb ‘subvert’. Oxford English Dictionary: ‘To subvert’ meaning ‘To undermine the power and authority of an established system” What could be more perfect than undermining the atrocity that is animal agriculture in the 21st century.

Though our mafia are all vegan, what emerged in interviews with a handful of the ‘mafiosi’ conducted by CNBC, was that the start-ups they invest in don’t just target their new products at vegans – though of course we do get to reap the benefits. They love the idea that Beyond Meat for instance, has got their burgers selling from the meat counters in big grocery chains. And that eatery chain Veggie Grill primarily serves people who also eat meat – which is great, because obviously they’re not eating meat while they’re dining at Veggie Grill.

30 year old ‘Robot Guru’ aka billionaire Kyle Vogt, who in September last year hit the headlines by buying the most expensive house in San Francisco, is a VM (Vegan Mafia) newcomer. Just about the same time as he purchased the house, his wife opened Charlie’s Acres sanctuary for farm animals rescued from abuse, or destined for the slaughterhouse.

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Happy animals at Charlie’s Acres (pics from their Fb page)

Kyle figured that if his wife was busy saving them, it didn’t make sense for him to keep on eating them. So he went vegan.

A year on, his business angle is, that though appealing to people’s hearts has its place, creating plant-based foods that taste better and are cheaper than foods derived from animals makes the best business sense.

VM investor Seth Bannon is another remarkable vegan. He was only 14 years old when he began volunteering for advocacy organisations. Fast forward a few years: frustrated by the outmoded technology he found being used in the advocacy world – a good 10 years behind the video games he was playing – he set up Amicus: its mission: “To empower people to advocate for the causes they care about through technology”. Now Amicus’s cutting edge tech powers The Human Rights Campaign, Greenpeace, Everytown for Gun Safety, The Humane League, and more.

Amicus’s success opened Seth’s eyes to the potential for positive social change through business. He co-founded and still runs Fifty Years, a venture fund supportingentrepreneurs solving the world’s biggest problems with technology.”

But back to food. Seth may have ideals, but he has no illusions: “The case for giving up meat is clear: There’s a health case, an environmental case,” he said. (Not to mention an animal welfare/animal rights case.) “But we have largely given up on education as a tool for convincing people.”

As we all know to the animals’ cost, you can show people the horrors of animal ag, you can tell them how it’s wrecking the planet and contributing to climate change, you can say, animal products are bad for your health, but some people just do not want to know. The entrepreneurs Seth is backing, he says, look at the market through a “strict business lens.” 

So the VM look to support plant-based products that will be yes, healthier and environmentally friendly and cruelty-free, but most of all cheaper to produce than the current animal products they are looking to replace.

Geltor is a good example – a less expensive as well as cruelty-free plant-based method of making a replacement for gelatin  (currently produced by boiling the skin, tendons, bones from cows and pigs). Geltor’s aim is to disrupt/subvert the gelatin market with what is hoped will be a game-changing animal-free alternative. Because even if people don’t care about the animals, hard economics is an unanswerable argument.

The Future of Food: The Top 2 Trends Shaping The Food & Beverage Industry In 2018

CB Insights which sifts millions of media articles to track trends, lists the top 8 food trends for 2018. And the top 2 of the 8 are…… (drumroll here please):

Food Trend Number 1 Diet tribalization intensifying

That’s industry in-speak for rapid growth in the number of consumers adopting certain lifestyle-based diets, in particular the vegan diet (we’re a tribe!), and the paleo diet. “The paleo diet emphasizes natural, sustainable, plant-based foods, which relates to overall trends toward plant ingredients within the food space. Vegan and gluten-free foods have also moved into the mainstream since 2012.”

Revere (vegan energy drink powders), Rhythm Superfoods (vegan kale snacks) Koia (plant-based smoothies) are some of the vegan start-ups which have drawn investment this year. And tellingly, while start-ups in vegan and veggie meal kits like Sun Basket and Daily Harvest continue to attract funding, meal kit start-ups that are non-diet-specific (ie for omnivores) are struggling.

Food Trend Number 2: Alternative proteins diversify and attract meat leaders

With the runaway success of companies like Beyond Meat and Impossible Food, and ever-increasing consumer demand for plant-based foods, start-ups are sprouting up all over. And some are pioneering new kinds of plant protein – not just nuts and soy. We’re seeing pea protein, algae protein and chickpea protein. Ripple is a great example. Ripple attracted funding of $43.6 million. That is a lot of funding. Its pea-based ‘milk’ is already sold widely in major grocery store chains. And no cows were hurt in the making of this milk.

The Ripple Effect

This time we’re not talking pea milk. The financial and technological stimulus the Vegan Mafia has provided to the plant-based market has created such a stir in the food industry, it’s less like a ripple, more like a tidal wave. Meat corporations cannot afford to be left behind. The US’s biggest meat producer Tyson, last year acquired a 5% stake in Beyond Meat, and followed this by setting up a $150 million venture capital fund to support the development of plant-based foods. Tyson is excited about the fund because it gives the company “exposure to a fast-growing segment of the protein market”.² General Mills, Hormel Foods, and Maple Leaf Foods are some of the other giants grabbing a piece of the plant-based action.

Not satisfied with that, many of the mainstream companies are producing their own plant-based product lines. Pret A Manger for example opened a vegetarian-only restaurant, Veggie Pret.

veggie-pret-outside
UK-based Pret A Manger’s gamble with vegetarian-only restaurants paid off when it registered a 70 per cent increase in sales, enabling it to make it a permanent fixture © Pret A Manger

That proved so popular, this year the company announced plans to make it permanent. Ben and Jerry’s and Hellman’s are among others capitalising on the growing demand for vegan foods too.

Big Investors outside the food industry

Big investors outside the food industry, alarmed by the ravages animal ag inflicts on animals, the environment and the climate, are predicting and promoting a plant-based future too. In 2016 “a group of 40 investors including Aviva and Swedish state pension funds managing $1.25 trillion in assets launched a campaign to encourage 16 global food companies (including Kraft Heinz, Nestle, Unilever, Tesco and Walmart) to respond to the material risks of industrial farming and diversify into plant-based sources of protein.”

“The plant-based meat market is set to reach $5.9 billion by 2022 and could make up a third of the market by 2050 according to some estimates. Worldwide sales of non-dairy milk alternatives more than doubled between 2009 and 2015 to $21 billion over concerns regarding saturated fat levels, lactose intolerance, hormone content and antibiotic use in dairy cows, as well as questions on animal treatment.”

“Our population is set to increase to 10 billion people by 2050 and supplying protein to everyone will prove to be a challenge if we rely only on animal-based sources. This presents a compelling opportunity not only for forward looking investors but also innovative companies who want to profit from a burgeoning plant-based protein market that is set to grow by 8.4 percent annually over the next five years.”²

But would any of this have happened without the initial and ongoing $100s of millions impetus from the Vegan Mafia?

The host of pioneering plant-based companies, and the vegan investors backing them from behind the scenes, give us hope for the future. With the torrents of bad news we get daily on the sorry state of our world, it’s sometimes hard not to get down. But committed, driven, and talented vegans like Seth, Ryan, Kyle, Bill and the rest, still in the summertime of their lives, using their wealth so effectively to address the problems of the planet, set a rainbow for us in an otherwise dark and stormy sky. Long may the Vegan Mafia, and all the animals they are saving continue to flourish. And here’s hoping for a better tomorrow.

Follow Charlie’s Acres on Facebook here


News October 25th 2017 CEO of Vegan Milk and Beverage Company Named One of Goldman Sachs’ Most Intriguing Entrepreneurs!

Update February 5th 2018 Ethical investors have been missing something when it comes to animals, but now it’s here – Our Compass

Sources

¹Wiki

²Plant based alternatives attract investment from meat producers – Lifegate

Vegan mafia: food investor network includes Bill Maris, Kyle Vogt – CNBC

Billionaire tech entrepreneur Kyle Vogt, 30, is revealed to be the buyer of San Francisco’s most expensive mansion after dropping $21.8 million for it – Mail Online

Related posts

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When Everyone Is Telling You Meat Is The Bad Guy

This is the Future – 5 Awesome People Make Fabulous ‘Post-Animal’ Food

German Meat Companies Are Investing in Veg Meat

Which is Your Burger of Choice for the Future of Food?

Will New Pea Milk Spell Demise of Dairy?

The Bright New Age of the Humane Economy


This is very interesting – and also hopeful.: Conservation X Labs using the tech startup model to work on challenges in the difficult and complex space of environmental protection.Read more here


Are Meat & Dairy Really Bad for Sustainability & the Planet? UN Scientist Says Not

“As a Livestock Policy Officer working for the Food and Agriculture Organization of the United Nations, I have been asked many times by the press to report on the negative environmental impacts of livestock.” Anne Mottet, PhD.

“Doing so, I came to realize that people are continually exposed to incorrect information that is repeated without being challenged, in particular about livestock feed. This study [will] better inform policy makers and the public.”

Anne Mottet’s study concludes that farming livestock is “a much smaller challenge to global food security than often reported.” I remain unconvinced.
Dr Mottet is an enthusiast for livestock farming Here are her reasons:
  • Meat makes up 18% of global calories and 25% of global protein consumption and provides essential micro-nutrients, such as vitamin B12, iron, and calcium
  • Livestock use large areas of pastures where nothing else could be produced
  • Animals add to agricultural production through manure production and draught power
  • Tending livestock provides income for people in rural areas
  • Because cattle graze and forage, they only need 0.6kg of protein from human food to produce 1kg of protein in milk and meat
  • Milk and meat are of “higher nutritional quality”. Livestock “turn edible crops into highly nutritious, protein-rich food.”
Dr Mottet’s points suggest livestock farming is an efficient use of resources

But is it? Critics of livestock farming say, because the animals consume food that could be eaten directly by humans, and need a lot of it to turn it into comparatively small quantities of meat or dairy, it’s a hugely inefficient food system. For example, it takes 7 kg of grain to produce 1kg of beef.

Not true, says Dr Mottet. Her study appears to show that only 3kg of cereals are needed to produce 1 kg of meat. To me that still sounds wasteful, just not quite so wasteful. In any case the UNEP (United Nations Environment Programme) does not agree with her figure:

“The production of meat, milk and eggs leads to an enormous loss of calories grown in fields, since cereals and oil seeds have to be cultivated to feed to animals. According to calculations of the UNEP, the calories that are lost by feeding cereals to animals, instead of using them directly as human food, could theoretically feed an extra 3.5 billion people. Feed conversion rates from plant-based calories into animal-based calories vary; in the ideal case it takes two kilograms of grain to produce one kilo of chicken, four kilos for one kilogram of pork and seven kilos for one kilogram of beef.”

And according to the Union of Concerned Scientists Nearly 60% of the world’s agricultural land is used for beef production, yet beef accounts for less than 2% of the calories that are consumed throughout the world.”

If we are left in any doubt about livestock farming’s wastefulness, how about this? Thousands upon thousands of indoor cows – not outdoors grazing and foraging –   dutifully turning food humans could eat themselves like grain, into human food of “higher nutritional quality” (we’re talking the cows’ milk Nature intended for their own cow babies, so ‘human food’?) – Only then for niagaras of the stuff to be tipped straight out into fields or dumped in manure lagoons. Because that’s where 43 million gallons of US milk got jettisoned in the first 8 months of 2016. 43 million gallons surplus to requirements – not needed as ‘higher nutritional quality’ food for humans, but simply wasted. Efficient? Not so much.

Grazing and Foraging – The CAFO

The trouble with Dr Mottet’s ‘grazing and foraging’ point is, the vast majority of farmed cattle in the world never get the chance to graze and forage. Modern day cattle and dairy farming have given us the prison that is the CAFO.

“In the United States and other parts of the world, livestock production is becoming increasingly dominated by concentrated animal feeding operations (CAFOs). In a CAFO, animals are crammed by the thousands or tens of thousands, often unable to breathe fresh air, see the light of day, walk outside, peck at plants or insects, scratch the earth, or eat a blade of grass.”

“With the rise of factory farming, milk is now a most unnatural operation. The modern dairy farm can have hundreds, even thousands of cows. The animals spend their lives being fed in an indoor stall or a crowded feedlot. One of the largest dairy farms in the world is under construction in Vietnam and is slated to hold 32,000 cows.”

 Healthy food?

As for the “higher nutritional quality”, you certainly get plenty of extras in your milk: the hormones and growth factors produced in the cow’s own body, and with them synthetic hormones such as recombinant bovine growth hormone, used to increase milk productivity. Perfect to knock your own delicately balanced hormone systems out of whack. Then there are the antibiotics. And the poisons: pesticides, polychlorinated biphenyls, dioxins, melamine, and carcinogenic aflatoxins. So the Physicians’ Committee for Responsible Medicine tells us, based on a multitude of reliable research studies.

What about the cattle’s flesh. How many warnings have there been in the last few years about the risks of meat consumption, especially red meat? For trustworthy mortality risk statistics, check out Harvard Health Publications from Harvard Medical School, Cutting red meat for a longer life.

Dr Mottet’s cattle feed piechart

livestockpro

Unusable for human food?

Dr Mottet’s pie chart suggests that only 14% of crops fed to cattle would be suitable as human food. But statistics from her own employer, the FAO would appear to tell another story altogether: “Livestock is the world’s largest user of land resources, with pasture and land dedicated to the production of feed representing almost 80% of the total agricultural land.”

Of the 330 million acres of agricultural land in the U.S., 260 million acres are used to grow fodder crops. That is 78.78% of all land in the States available to grow food, that is at present growing food to be fed to animals so they can be turned into food for humans. Are all of those crops unsuitable for humans? And is all of that land unsuitable for growing food for humans?

Globally, 33% of the Earth’s arable land is growing fodder crops for livestock. 40% of the world cereal production goes into their stomachs. Fodder crops are commonly alfalfa, barley, soy, kale, canola, swede, turnip, maize and millet – all of which can be eaten directly by humans. Dr Mottet’s figure of 14% doesn’t seem to tally with the statistics from her own organization of crops taken to feed farmed animals which could go straight to our kitchens instead.

Livestock farming’s environmental impact

Dr Mottet’s focus is on the sustainability of farming livestock, but apart from the briefest reference in her opening sentence, she does not mention the damage livestock farming wreaks on the environment. Yet environmental degradation inevitably impacts the very global food security she says farming livestock provides, because it impacts the health and viability of the planet itself. Are any of these aspects addressed in this study?

Fertilizer Growing crops to feed livestock in itself causes a massive amount of pollution. Take for example this year’s ‘dead zone’ in the Gulf of Mexico spreading over an area bigger than the size of Wales – de-oxygenated sea, death to all the marine life in it. “The environmental campaign group Mighty Earth has blamed the meat industry for the dead zone, claiming much of the nitrate and phosphorous pollution came from fertilizer used in producing vast quantities of corn and soy to feed meat animals.” And incidentally naming as the main culprit Tyson, America’s biggest meat producer.

Manure Is the animals’ manure a valuable commodity boosting agricultural productivity? Its disposal is in reality often problematic: “Algae blooms, salmonella and E. Coli, groundwater contamination, and bad smells are just a few of the problems animal manure can cause. In small doses, it’s the stuff of life—the fertilizer plants need to grow. Mishandled, it’s an environmental disaster in waiting. Each year, farm animals in the United States produce over 335 million tons of manure. That’s roughly the weight of 1000 Empire State Buildings.” Modern Farmer

Meat processing plants There is no question that industrial agriculture is polluting the nation’s waterways, but huge factory farms are not the only culprits: processing plants also dump millions of pounds of toxic waste into rivers, lakes, and streams” Read more – USA: Meat is Murdering American Rivers

Water “The production of one kilogram of beef requires 15,414 litres of water on average. The water footprint of meat from sheep and goat (8,763 litres) is larger than that of pork (5,988 litres) or chicken (4,325 litres). The production of one kilogram of vegetables, on the contrary, requires 322 litres of water.” (A Global Assessment of the Water Footprint of Farm Animal Products)

Extinctions Think Amazonian rainforest.Diets rich in beef and other red meat can be bad for a person’s health. And the practice is equally bad for Earth’s biodiversity, according to a team of scientists who have fingered human carnivory—and its impact on land use—as the single biggest threat to much of the world’s flora and fauna. Already a major cause of extinction, our meat habit will take a growing toll as people clear more land for livestock and crops to feed these animals, a study in the current issue of Science of the Total Environment predicts.” Science Magazine. Read more

Greenhouse gases Total emissions from global livestock: 7.1 Gigatonnes of Co2-equiv per year, representing 14.5 percent of all GHG emissions” produced by human activity.

And this from ‘Livestock’s Long Shadow’ 2006: “A 2,000 kcal high meat diet produces 2.5 times as many greenhouse gas emissions as a vegan diet, and twice as many as a vegetarian diet. Moving from a high meat to a low meat diet would reduce a person’s carbon footprint by 920kg CO2e every year – equivalent to a return flight from London to New York. Moving from a high meat diet to a vegetarian diet would save 1,230kg CO2e per year.”

Both reports from the UN Food & Agriculture Organization – interestingly, Dr Mottet’s own organization.

“According to a recent analysis, just a single dietary change — substituting beans for beef — could nearly satisfy the United States’ emissions reduction goals under the Paris Agreement.”

To be fair, Dr Mottet does say, certain [livestock] production systems contribute directly to global food security”, and her points do make some sense if she’s talking about rural economies in less developed countries. Then the animals may be ‘useful’ to pull carts and carry loads and their manure may be beneficial to the land. And the animals may graze pasture unsuitable to grow food for humans. But in those places livestock numbers are minuscule in comparison with the numbers in the biggest livestock farming nations such as India, Brazil, China and the USA, where none of these things is true. Quite the opposite:

“The present system of producing food animals in the United States is not sustainable and presents an unprecedented level of risk to the public health and damage to the environment, as well as unnecessary harm to the animals we raise as food.” Robert Martin, Director of the Pew Commission on Industrial Farm Animal Production. And the same is just as true of all other major meat and dairy producing countries too.

130617-pulse-interview-2016-international-year-of-pulses-charlie-higgins-320x202Only last year the United Nations Food & Agriculture Organization (Dr Mottet’s own employer) promoted the vision of plant food, not livestock as the future for global food security, and designated 2016 ‘The International Year of the Pulse’

Pulses  are economically accessible and contribute to food security at all levels [They] are an inexpensive source of protein – a crucial component of any healthy diet, but especially in poorer areas where meat, dairy and fish are economically inaccessible. Pulses can also serve as a source of income, as smallholder farmers who grow pulses can sell them at markets,” and turn them into added value products for additional income.

“FAO also added that as an affordable alternative to more expensive animal-based protein, pulses are ideal for improving diets in poorer parts of the world, where protein sources from milk if often five time more expensive than protein sourced from pulses.” UN News Centre

The FAO specifically recommends the farming of peas, beans and lentils, not cattle, in those rural economies where Dr Mottet wishes us to believe farming livestock makes such an important contribution.

But still, Dr Mottet’s conclusion is:

“Animal production, in its many forms, plays an integral role in the food system.”

She ends her report with the FAO’s estimate that given the ever-increasing global demand, 70% more animal products will be needed to feed the world by 2050 – and that will of course require still more land. Yet already, with 50 billion food animals being raised and slaughtered each year, the Earth is being overwhelmed by food animals that consume massive quantities of energy and resources, whose wastes foul waterways and farmlands, and when eaten excessively, degrade our health.” CAFO the book

But Dr Mottet places her faith in science to provide ever-improving FCRs – feed conversion ratios. “FCR is a ratio measuring the efficiency with which the bodies of livestock convert animal feed into the desired output.” Or, as I prefer to put it, it’s the science of bleeding ever more out of the farmed animals (genetically engineered to maximize their ‘productivity’) while feeding ever less in (in terms of resources).

It doesn’t add up

As we have seen, Dr Mottet study appears to directly contradict other United Nations’ reports, some emanating from different branches of the UN, and some from her own, the FAO.

A report from United Nations Environment Programme’s International panel of sustainable resource management 2010 reported in The Guardian “A global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change, a UN report said today.” 

Another report, this time from the UN’s International Research Panel (IRP) August 2016. Technocracy News’ headline ran: “The United Nations would like to remove every meat animal from the face of the planet if it could, and especially cattle.”

And then of course, there is the United Nations’ “International Year of the Pulse”, for which they produced an altogether wonderful book (pdf here) – so much more fascinating, appealing, and colourful than the humble bean and lentil might lead you to imagine. I would urge everyone to take a look.

“Thanks to their high levels of protein, fiber, and other nutrients; low requirements for water and other agricultural inputs; long shelf life; and cultural and culinary relevance around the globe, [pulses are] an uncompromising enemy of hunger and malnutrition worldwide and a genuine superfood for the future.”

The future is beans, Dr Mottet. Not beef. Even the FAO says so.

Help yourself, help the planet  Go vegan

Update

28th September 2017 – Even the President of Unilever agrees! Read her piece: Plant-Based Diets: A Game-Changer For Our Food System, Our People And Our Planet

Also Global methane emissions from agriculture larger than reported, according to new estimates 11% more, in fact.

Dr. Julie Wolf, U.S. Department of Agriculture (USDA), Agricultural Research Service (ARS), senior author of the study said: “In many regions of the world, livestock numbers are changing, and breeding has resulted in larger animals with higher intakes of food. This, along with changes in livestock management, can lead to higher

 

Dr Mottet is wrong on at least 4 counts:

3rd Oct 2017 Firstly, the fact that some cattle graze on grass does not make farming them less problematic in terms of sustainability.

“Rising animal production and consumption, whatever the farming system and animal type, is causing damaging greenhouse gas release and contributing to changes in land use. Ultimately, if high consuming individuals and countries want to do something positive for the climate, maintaining their current consumption levels but simply switching to grass-fed beef is not a solution. Eating less meat, of all types, is.”

That is the conclusion of a recnt study by Dr Tara Garnett of the University of Oxford, Cecile Godde from CSIRO and a team of international experts. Phys.Org

5th Oct 2017 Secondly, the Extinction & Livestock Conference hosted by CIWF and WWF in London. WWF’s report Appetite for Destruction with staggering statistics about how the production and consumption of meat and dairy is devastating the planet. Their particular focus was Dr Mottet’s own area – crops grown for animal feed. In 2010 an area the size of Yorkshire was needed to grow soy for cattle feed just in the UK. Now in 2017 the amount of land needed to produce crops for animal feed worldwide is equivalent to the size of the EU. The threat to food security is near its tipping point. WWF, like the FAO before them and many national governments around the world, urgently advises us to eat more plants, and cut back on meat and dairy. Meat and dairy are destroying the planet and driving 60% of Earth’s species into extinction.

And thirdly, meat and dairy are not of “higher nutritional quality” as Dr Mottet claims. Apart from the health risks I referred to above, feeding animals energy- and protein-rich crops produces animal products containing less of the healthy omega-3 and more saturated fat. You would need to eat 6 chickens today to obtain the same amount of omega-3 you would have got from one chicken in 1970. “There are serious concerns that our current food system will not be able to meet the future fatty acid needs of our growing global population.”

Fourthly, soil degradation and depletion. 80% of Earth’s land used for agriculture is given over to livestock grazing or growing feed. Philip Lymbery of CIWF quoted at the conference a 2015 FAO report that agriculture as a whole has degraded the soil to such an extent that there are only 60 harvests left in it. “The techniques that were supposed to feed the world threaten us with starvation.” George Monbiot in the Guardian Sorry Dr Mottet, your improved FCRs are simply not going to  cut it.


Disclaimer
I am no match for Dr Mottet either in terms of qualifications or access to the data. However, it seemed important to draw attention to other statistics and expert opinions, with which her arguments and conclusions appear to be in conflict.

PS There are 58 varieties of pulses around the world. I counted them!



Sources

Livestock production, a much smaller challenge to global food security than often reported

Agriculture at a Crossroads – Global Agriculture Org.

Welcome to the World of CAFO Farms become factories. Rivers of waste. Communities under siege. Declining health.

America’s mega dairy farms

The Wall Street Journal

Scientists find polluted sea ‘dead zone’ that is bigger than Wales – The Independent

What to do with all the poo? – Modern Farmer

Sustainability heavyweights take aim at environmental impacts of soy, beef, palm oil – Conservation International

 UN urges global move to meat and dairy-free diet – The Guardian

Tax Meat Until It’s Too Expensive To Eat, New UN Report Suggests – Technocracy News

FCR – Wiki

Related posts

When Everyone is Telling You Meat is the Bad Guy Revisited

Don’t Care About Animals? Meat & Dairy Are Poisoning Your Land Air & Water

Another Nation Trims Meat From Diet Advice

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Which is Your Burger of Choice for the Future of Food?

Favourite Food for Cows?

 

 

The One Thing Vegans are NOT doing & Need to Start doing – TODAY!

“I have been vegan for the past 7 years, vegetarian since 21 and animal lover all my life. During those years, I came to realize how my own actions –  and the way I was taught to think and act  – hurt my most beloved creatures in the world, hurt the planet, hurt our health. “

Vegan Illustrator Miki Mottes

In spite of veganism’s high profile these days, Miki identified 3 problems we have when trying to get our message across:

  • People still (erroneously) think going vegan is very very hard, and means depriving ourselves – but wishing we didn’t have to – of all our favourite things to eat and drink. To them we are the hairshirt brigade
  • People often see vegans as angry, aggressive and judgmental (in part because they don’t like having to justify their choices even to themselves)
  • “People don’t enjoy seeing images and videos of slaughterhouses while having their breakfast. Even if truthful (the truth food companies pay billions of dollars to hide from the public), this tactic usually achieves the exact opposite: it numbs people. They no longer look at the images and simply feel under attack.”

So let’s take a look at how the opposition, the meat and dairy industries habitually promote their products and make us feel good about consuming them.

Miki says, “Simple: with harmless, sweet and fun campaigns. Think happy cows, smiling kids (with a milk mustache) and laughing pigs. Industry giants made these products an important part of our childhood and family moments. No wonder thinking differently about them is so difficult.”

If you can’t beat ’em, join ’em – Make It Fun!

Miki decided to create his own cute, fun characters – they went viral

homepage_posers_protein_iron_calcium

Before long he found himself bombarded with requests for more information. “First about iron and calcium sources and then about pretty much everything that had to do with a plant-based diet.”

It soon became a full-time job and Miki launched simplehappykitchen.com with “simple and relatable information about ingredients, nutrients, their sources and their effect on our health and the planet, [which] allows more people to open up, listen, and adopt new ideas.” It was a natural progression to produce his Simple Happy Kitchen book.

page_samples1.jpg

“These days I get thank you messages from young mothers, educators and fitness enthusiasts saying how helpful my work is. I don’t ask if they are vegan or not. I know that with the right information, delivered in the right manner, more people will happily adopt a vegan diet and lifestyle.”

And so on that upbeat note, let’s finish with some more fun stuff about how easy it is to be vegan!

 

Download for free Miki’s Protein, Calcium & Iron printable posters here

Follow Miki on Facebook & Twitter

See more of his cute artwork here

Help to go vegan here

Images from the Simple Happy Kitchen website

Source

The one thing vegans are NOT doing and need to start doing. Today. – Medium

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