Beauty AND Brains – Hens (& Roosters) Have It All

The hen “puts more light into every day”

“I’m Matteo and I’m a professional photographer. I’ve always been fascinated by the beauty of birds. In 2013 I decided to go in search of a Concincina as a pet for my studio garden in Milan.
“That very same day, hen Jessicah stole my heart.
“My friend and work partner Moreno joined me in this passion/madness and we started to take pictures of literally hundreds of chickens and roosters.
“Just look at them. They are beautiful. And they know it.” Matteo Tranchellini, photographer


Don’t they just! Enjoy more of their gorgeousness as depicted by Matteo below, interspersed with (hopefully) interesting insights into the person that is the hen


If these stunning photos were not a good enough reason in themselves to throw the spotlight on to hens and roosters, one more could be that these sweet and fascinating birds, especially those of less exotic breeds than those captured by Matteo’s lens, are sadly overlooked and underrated.  So that’s two. Another reason I’ll come to shortly.


Each of my own feathery girls, Rosa, Juliet and Tiddlo, had a definite and distinct personality – which would come as no surprise to anyone who has had the pleasure of sharing companionship with hens. Tiddlo was ring leader and bold as brass. She led the charge of the troops into the house whenever the back door was open. Back in the garden, collie dog Jim would put his jaws around her neck and shake her gently from side to side. She was quite unfazed. Back on terra firma and with barely a ruffled feather she’d carry on where she left off, scratching at the grass for tasty bugs and worms. All three have long since moved on to contented clucking in hen heaven.


You’ll notice I’m choosing not to call hens ‘chickens.’ This is how the dictionary defines ‘chicken’:
A domestic fowl, Gallus domesticus, descended from various jungle fowl of southeastern Asia and developed in a number of breeds for its flesh, eggs, and feathers.
See that? They define this living, breathing, thinking, feeling creature only in terms of a commodity. But we know better.


So what doesn’t the dictionary know about hens?
1 As I mentioned, hens have personalities
Some are a little nervy and jumpy like Rosa, others curious and bold like Tiddlo. We may find one hen gregarious, and another aggressive. Some love human company, some are more standoffish. Like dogs or cats and (unlike children!) many will answer to their names and come when they’re called.


2 Hens are brainy
Far from being birdbrained or featherbrained (where did that notion come from?) hens can outperform dogs, cats and 4 year old kids in some intelligence tests. As Dr Christine Nicol says, “Studies over the past 20 years have… revealed their finely-honed sensory capacities, their ability to think, draw inferences, apply logic and plan ahead.” (Delighted to see that Christine, author of review paper ‘The Intelligent Hen’, agrees with me on the preferred name for the animal!)
In one test, hens were taught that if they refuse a food reward in the present, they will receive more food later on. Remarkably, or maybe we shouldn’t be surprised at their good sense and patience, ninety-three percent of the birds chose to hold out for the later but better option.
In this sweet short video, watch Little Miss Sunshine show off her talents
Hens are curious and like to investigate new things. Hens learn from observing the successes and failures of each other, and pass cultural knowledge down through the generations. They ‘get’ cause and effect. They realise that objects still exist even when hidden from sight.


3. Hens talk
Don’t you just love that clucking! It’s the most soothing sound. But it’s a lot more than just a comforting, homely noise in the background. Researchers have identified at least 30 different kinds of vocalisations hens make. Amazingly hens have one cluck for a threat coming their way over land and a different cluck for danger approaching by water. A mother hen even talks to the developing chick inside her egg, and the unhatched chick talks right back to mum. Wouldn’t it be lovely to know what they are saying to each other.


4. They have their own complex society
– that is if humans allow them the kind of life that Nature intended – the well-known pecking order in which each hen knows its own rung on the social ladder. Hens can know the faces of more than a hundred other hens and remember where each one’s place is on that ladder.


“The social and emotional lives of chickens are no less impressive than their plumage”

5. Just like us, they have deep feelings 
They love their families. Nigh on 2000 years ago Plutarch remarked,What of the hens whom we observe each day at home, with what care and assiduity they govern and guard their chicks? Some let down their wings for the chicks to come under; others arch their backs for them to climb upon; there is no part of their bodies with which they do not wish to cherish their chicks if they can, nor do they do this without a joy and alacrity which they seem to exhibit by the sound of their voices.” Mother Hens par excellence!
They sometimes find true love. While it’s more usual for a rooster to mate with several hens, it has been known for a rooster and a hen to form a profound and unshakeable bond of love. Read the deeply moving story of Libby and Louie, one such pair for whom existence without the other would have been but as the dust they scratched in .
As well as caring for their families, they also look out for the other hens in their group. They can forge lasting friendships, and like to hang out with their best buddies. And sometimes the buddies are not other hens! Thousands have already seen this beautiful 14 second video, but a second, third or fourth viewing still melts the heart.
6 Hens’ calming influence has not gone unnoticed.
Now we have ‘therapy hens’. Inmates of Scotland’s Saughton and England’s Holloway Prisons enjoy their soothing presence. “[The birds] have got such a therapeutical effect on you so it’s brilliant,” said one of the inmates working on the Saughton project. “It puts more light into every day.”  The Holloway hens are rescues, restored to good health by the prisoners.


These wonderful animals are also working their magic among children, the elderly and the mentally ill. We hope the interaction is mutually beneficial.
7 Sleeping with a hen next to your bed helps prevent malaria, dengue fever and zika 
Yes, truly. A study was conducted in Ethiopian villages and found that Anopheles arabiensis, one of the main mosquito species spreading malaria in sub-Saharan Africa, according to the World Health Organization, was repelled by chicken odour.  Although it’s early days, the research could pave the way for a chicken-scent repellent being introduced on the marketTake Part


Now we come to number 8 – and this tragic fact is my other reason for putting hens in the spotlight today – though this is less about them and more about we humans:
Many billions of farmed animals are killed for food each year, virtually all having been bred for that sole purpose. Chickens account for the largest number of these animals, with an estimated 20 billion slaughtered annually. There are almost triple the number of chickens as there are humans in the world – Faunalytics
The photo below is a far cry from Matteo’s wonderful portraits, but this is the terrible fate of billions of these wonderful animals across the globe each and every year.
Image courtesy of PETA
Notice no roosters. This article in the Independent explains why.
What Professor of Veterinary Science John Webster has to say about modern chicken production can scarcely be denied:

“In magnitude and severity [it is] the single most severe systematic example of man’s inhumanity to another sentient being.”

Remember Little Miss Sunshine? She was one of the lucky few saved from just such a place as that, and went from spent battery hen to TV star. How awesome it would have been to see Matteo’s pictorial take on this little lady, but she’s moved on now to sprinkle her sunshine in the green fields of hen heaven.
For everyone who would like to see the world a kinder, friendlier place – if you haven’t already, take the first step and leave these incredible underrated animals, and their eggs, off your plate.
And maybe consider going vegan for the animals
Check out this link for more of Matteo’s beautiful portraits, and info about his book


Related posts

Libby & Louie, A Love Story

If Rembrandt Painted Farm Animals, They’d Look Like This

The Real Truth in Numbers about the Farming of Animals

Bringing Us Up Close & Personal

Further reading

Research shows Birds Have Skills Previously Described As Uniquely Human – The Scientist


Drawn from original post 8 Things Everyone Needs to Know About Hens – with apologies to those who may have read it before

We Photographed Hundreds Of The Most Beautiful Chickens, And Just Look At Them! | Bored Panda

Chickens: smarter than a 4 year old – NY Daily News

Chickens’ Personality –

Chickens’ Personality – Toronto Vegetarian Association

The Social Life of Chickens – United Poultry Concerns

Imaging a World Without Chickens 

Thinking Like a Chicken – Domestic Chicken Ethology

Chickens Teach Life Skills to Prison Inmates – The Dodo

Prisoners Nurse Chickens in Holloway Prison – Islington Gazette

Why You Should Give a Cluck About Chickens – World of Vegan






World Wildlife Day – Time to Save Half for the Animals

Desperate times call for drastic measures – so believes a certain 87 year old Harvard professor. And these surely are desperate times for much of the planet’s wildlife – flora and fauna. The octogenarian’s plan to save them is nothing if not radical. In fact, at first glance pretty off-the-wall. It is simply,

Half-Earth – giving over half of planet Earth to Nature

His critics dismiss his idea as not just radical, but “truly bizarre, disturbing and dangerous.” 

But is it?  Why should we give over half the Earth? Why should we not? Why this way? Wouldn’t it be bad news for people? Is it even possible?

We will come back to these questions.

Earlier this week during the run-up to World Wildlife Day 2018, conservationists met up in London to mull over matters that could scarcely have greater significance for the future of wildlife, the future of the human race, and the future of Planet Earth itself.
At the Safeguarding Space for Nature – Securing Our Future symposium, delegates from the 200 signatory nations compared notes on their progress in meeting the Aichi Biodiversity Targets, targets set by the Convention on Biological Diversity 7 years ago.
By 2020 they purpose to have 17% of Earth’s land protected for Nature, and 10% of Earth’s oceans. So far we’ve reached 15% and 7% respectively.

“But many conservationists argue that even if these [unduly modest] goals could be achieved, they will still not halt extinctions. The current focus on protecting what humans are willing to spare for conservation is unscientific, they say. Instead, conservation targets should be determined by what is necessary to protect nature.” 

The Aichi targets are, it has to be said, a long way off the audacious proposal ‘half for us and half for the animals’ spelled out by Edward Osborne Wilson in his visionary book, Half-Earth: Our Planet’s Fight for Life. Dr Wilson, the aforementioned octogenarian professor, is sociobiologist, biogeographist, naturalist, environmentalist, author, twice winner of the Pulitzer Prize, and generally considered the world’s foremost authority on biodiversity and conservation. So I guess his ideas and opinions are not to be dismissed lightly.

And indeed, only 2 years on since Dr Wilson’s book was published, his bold half-earth proposal is seeming less and less out there, less controversial, much more mainstream and worthy of serious consideration.

Conservationist Harvey Locke for one jumped feet first on to the good prof’s bandwagon: 50%, he says, “may seem a lot – if you think the world is a just a place for humans to exploit. But if you recognise the world as one that we share with wildlife, letting it have half of the Earth does not seem that much.”

Locke’s own organisation Nature Needs Half now runs in parallel with Dr Wilson’s own, The Half-Earth Project

Watch Dr Wilson talk about this crucial project

But now, going back to those questions: why, how, should we, and can we? World Wildlife Day seems the perfect time to take a good hard look at them and try to find some answers.

Why should we do this?

animal-175033__180Well, that’s an easy one. It’s no news to any of us that right now plants and animals are being snuffed out to extinction at a rate unknown since the asteroid Chickxulub wiped out the dinosaurs. Scientists call this the Anthropocene Age, because never before have human beings had such a profound effect on the planet, one that will end badly for us as well as the rest of life on Earth. A truly earthshakingly terrible prospect, especially when we stop to think that right now our precious planet harbours the only known life in the universe. We need a drastic solution to a cataclysmic problem if we are to save this planet and the life on it.

Why this way?

There are two reasons why we should put our energies into a bold plan such as this, Dr Wilson argues. Firstly, he maintains that people like to see a big goal achieved rather than piecemeal, barely noticeable small incremental steps, which is what we have now in conservation efforts: “They need a victory, not just news that progress is being made. It is human nature to yearn for finality, something achieved by which their anxieties and fears are put to rest.” He reads us well. Oh how we long for some major reversal of the destructive path down which humankind is at present rushing headlong.

Secondly and more importantly, as delegates at the London conference were forced to acknowledge, current conservation efforts are doing little to halt the alarming decline in biodiversity. Protecting just 15% of the planet’s land – the course we are on at present – we still look to lose half of all species. It’s much too little and soon will be far too late. Whereas protecting 50% of the planet would mean 80% of species saved – more if we focused on the most biodiverse areas.

frog-643480__180It’s all about the species-area curve, conservationists will tell you. The species-area curve is the mathematical relationship between the area of land and the number of species that can be successfully maintained in it. “The principal cause of extinction is habitat loss. With a decrease of habitat, the sustainable number of species in it drops by (roughly) the fourth root of the habitable area.”

Put simply, the larger the area the better Nature’s chances. The species-area curve also means that setting aside a few sizeable chunks of land is very much better in terms of numbers of species saved, than trying to protect lots of small separate habitats.

And the chunks need to join up: “I see a chain of uninterrupted corridors forming, with twists and turns, some of them opening up to become wide enough to accommodate national biodiversity parks, a new kind of park that won’t let species vanish,” Dr Wilson told the journal of the Smithsonian Institution in Washington. His vision is for a series of “Long Landscapes”, wildlife corridors running vertically down and horizontally across continents, that will allow species free movement as they adapt to the effects of climate change.

The Yellowstone-to-Yukon conservation initiative running 2,000 miles without break from Wyoming in the mid-west of the US to the Yukon territories in the north west of Canada is a model for the protection he would like to see rolled out worldwide. It’s an entire eco-system in 502,000 square miles of continuous protected land where animals can freely roam.

(Sadly America itself is hardly a model nation when it comes to protecting biodiversity. In spite of being a wealthy country, and one with vast areas only sparsely populated, the US can boast just a pitiful 4% of its landmass protected for biodiversity, less than half the average worldwide. If the present ‘leadership’, remains unchallenged, that percentage can only fall further. Donald Trump is pre-eminent among those who think the world is a just a place for humans to exploit.”)

So is Half-Earth a “bizarre” and “dangerous” idea?

malachite kingfisher matthew clayton africaWell if we are looking at the biodiversity statistics – and affirm with Dr Wilson that “each species is a masterpiece, a creation assembled with extreme care and genius” – his idea makes total sense. We have so much to lose. Wildlife he says, is facing “a biological holocaust.” It could barely get more apocalyptic than that. For him, as for many of us, safeguarding the wonder that is life on Earth in all its diversity is a moral issue.

In several interviews, he references the need for humanity to develop an ethic that cares about planetary life, and does not place the wants and needs of a single species (Homo sapiens sapiens) above the well-being of all other species.” Truth Out

What kind of a species are we that we treat the rest of life so cheaply? There are those who think that’s the destiny of Earth: we arrived, we’re humanizing the Earth, and it will be the destiny of Earth for us to wipe humans out and most of the rest of biodiversity. But I think the great majority of thoughtful people consider that a morally wrong position to take, and a very dangerous one.

What would be bizarre is an insistence that we continue as we are doing now, or just nudge the goalposts a bit. The Aichi Biodiversity Targets are Dr Wilson says, “nowhere close to enough,” to prevent the 6th Extinction. Many others agree. It is after all, self-evident.

But his critics, social scientists in the Netherlands Bram Buscher and Robert Fletcher, clearly coming from the very same anthropocentric, the-Earth-exists-for-us standpoint that has brought us to this sorry pass in the first place, judge his Half-Earth vision “disturbing and dangerous.” They are united in their condemnation:“It would entail forcibly herding a drastically reduced human population into increasingly crowded urban areas to be managed in oppressively technocratic ways.” They could justifiably claim history backs them up, since indigenous peoples have indeed been moved out of areas newly designated as protected in the past.
So, wouldn’t Half-Earth be bad for people then, especially the indigenous and poor?

amazon-indians-69589__180Dr Wilson wants to keep indigenous people in their own territories. “They are often the best protectors” of their own land, he says. Protected areas would not mean banning people – simply keeping the land undeveloped. He envisages something along the lines of national parks, where development, and activities like hunting and fishing, are not permitted but there is still regulated access. When local populations find new livelihoods from eco-tourism for example, they become passionate about protecting their natural heritage.

He points to Gorongosa National Park in Mozambique as a model of how well-managed protected areas actually benefit local people.

“The maintenance and expansion of this magnificent reserve has been enhanced by the improvement of agriculture, health, and education – and new jobs – in buffer zones. The same effect is demonstrable even within industrialised nations.” 

And recent research elsewhere backs him up. Protecting areas in Uganda, Thailand and Costa Rica have indeed improved the lives of locals.

Is setting aside the Half-Earth for Nature even possible?

Yes we can, by reducing our ecological footprint. And the best way to achieve that reduction is by moving towards a plant-based dietThen yes indeed, Half-Earth is an achievable goal. Scientists in the fields of conservation, ecology, environment, climate change, sustainability and indeed human health all agree: if people cut back, or better still, stop eating meat & dairy products altogether, many of the deeply disquieting and serious threats to the future of life on Earth would disappear. It’s not just the animals being eaten that we are killing. By destroying wildlife habitats for livestock farming we are killing the wild animals too.  Currently 40% of the world’s land is used for farming. (Urban development takes up only 3%) A whole three quarters of that farm land is used to grow crops to feed livestock. Freed from this absurdly wasteful use of land, it would not be too great a challenge for humans to find a Half-Earth for Nature.

What is stopping us?

According to Dr Wilson, it’s simple – greed, shortsightedness and above all, ignorance. Formidable obstacles to overcome. Ignorance at least can be remedied. We can start by sharing this, why Planet Earth needs Dr Wilson’s bold idea, and what we can do about it, with as many people as we can reach, especially those who haven’t yet found their way to plant-based eating and living.

But to overcome greed and shortsightedness, it’s hearts that need to change.












“When people are encouraged to take a close look at the remnants of Nature, in its complexity, beauty, and majesty, and when they understand that the natural environment is the home of their deep history, many become [Half-Earth for Nature’s] most ardent supporters.”

I’m most definitely one.

Want to make a real difference for planet Earth and the life on it? Four important actions we can take:-

1 Sign petition for half for the animals here

2  Take the Half-Earth Pledge

3 Free up more land for wildlife by moving towards a plant-based diet and reducing our ecological footprint. Info @

Forks Over Knives   Vegan Society   Vegan Outreach   PETA UK   PETA    Viva!

4 Send your political representatives the Grow Green report, or if in the UK contact your MP here about the Grow Green campaign to transition unsustainable livestock farming to plant protein farming. And

5 Share with your friends


Read more about this week’s conference and ideas to make space for wildlife

More Half-Earth videos here

Related posts

The Living Planet Report: Our Dinner Plates Are Destroying Life on Earth

Extinction is Forever: Why We Need to Change to Save Animals

Tiggywinkles, Tigers & Tunnels on the importance of wildlife corridors in conservation

First Mammal Extinction due to Climate Change 

If Everyone on Earth Ate a Western Diet We Would Need Two Planet Earths. We’ve Only Got One & She’s Dying


Pulitzer-winning scientist warns wildlife faces a biological holocaust The Independent

Setting Aside half the Earth for Rewinding – The Ethical Dimension  Truth Out

Should we give up half of the Earth to wildlife? The Guardian

Images courtesy of Focusing on Wildlife


Bringing Us Up Close & Personal

“Even though the science is out there, until we feel it in our hearts and minds we are not moved to take action.”  Photographer Tim Flach

Tim’s aim in his new book ‘Endangered’ is to demolish the barrier of ‘otherness’ that prevents us seeing the fellow creatures we are in danger of losing forever, as the persons they really are.
Philippine Eagle Tim Flach
Philippine Eagle © Tim Flach
With the wildlife crisis we find ourselves in today – with 30%, or even as many as 50% of all species heading towards extinction by the end of the century¹ – “there is an increasing acceptance that highlighting the emotional connection between humans and animals can help reverse this destructive trend.” The Telegraph
Polar Bears Underwater Tim Flach
Polar Bears Underwater © Tim Flach
And that is exactly what this remarkable photographer does with superlative skill – he shows us the person behind the species label – not just a pangolin but this particular unique pangolin person. And look – she, like us, has a mother.
White-Bellied Pangolin Baby Tim Flach
White-Bellied Pangolin Baby © Tim Flach
“Now here we are in this mechanistic world where for most of us our only contact is with a dog, or a cat, and we are more likely to encounter a chicken in the supermarket than one with its feathers on. How do we engage with animals? We have somehow been separated. We know animals in a virtual sense better than ever before through the films of David Attenborough and such. Yet in actuality, we have never been more separated.”
Hippopotamus Under Water Tim Flach
Hippopotamus Under Water © Tim Flach
Giant Panda Mother & Cub Tim Flach
Giant Panda Mother & Cub © Tim Flach
Proboscis Monkey Tim Flach
Proboscis Monkey © Tim Flach
Beluga Sturgeon Tim Flach
Beluga Sturgeon © Tim Flach
Snow Leopard Tim Flach
Snow Leopard © Tim Flach
whiteback vultures Tim Flach
Whiteback Vultures on Carcass © Tim Flach
Egyptian Vulture Tim Flach
Egyptian Vulture © Tim Flach
Ruma & Vali Mother & Son Share a Tender Moment Tim Flach
Ruma & Vali Mother & Son Share a Tender Moment © Tim Flach
We are in danger of losing everyone of these beings with whom we share the planet. If Tim’s portraits don’t bring the tragedy os such a loss home to us, nothing will.
Shoebill Tim Flach
Shoebill © Tim Flach
We may never have the chance to encounter these amazing beings in the flesh, but the next best thing is Tim’s exhibition at London’s Osborne Samuel Gallery.
If you can’t make it to the exhibition, I urge you to check out the entire Endangered collection here. It will blow your mind.
You can also buy Tim’s book


And here is a list from the Endangered Species Coalition of 10 Easy Things We Can Do to Save Endangered Species
Plus probably the MOST important one that’s not on the list – #EatForThePlanet


¹According to the Center for Biological Diversity

Stunning new photos show creatures on the verge of extinction

Stunning photo series highlighting endangered animals

Related posts

So How Are We Different?

If Rembrandt Painted Animals, They’d Look Like This

Endangered Animals As You’ve Never Seen Them Before

Meet Naruto “Person of the Year”

Busting the Myths of Human Superiority







Animal Rights Stickers – Yay!

People for the Ethical Treatment of Animals has a brand new emoji app for animal champions everywhere. Senior Advocacy Strategist Michelle Feinberg invites us to download the peta2 sticker app available now from both the App Store and the iMessage-specific App Store. All the stickers are 100% vegan and cruelty-free!

To give you a flavour –


Let’s get downloading. This app is going to clock up some serious mileage! Fun with an important – the most important – message…



Related posts

Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

The App that Wakes You to a Sweet Dawn Chorus Any Time of the Day

For the Sake of the Animals Don’t Give Up – Awesome New Support for Veg*ns



Are You Really Helping the Planet Eating Plant-Based? Yes! & This Awesome App Shows You Just How Much

Whatever I do, it will never be enough. Is that how you sometimes/often feel, in the face of the gargantuan environmental problems confronting the planet? That you may as well be the tiniest little ant holding up the tiniest little Stop sign before the climate-change juggernaut that just keeps rolling inexorably on to the point of no return, dragging us all along with it?

Well then this is the app for you. This app puts the power right back in our hands. It tells us in real time “the impact of our actions on our health and on the planet” every time we eat without meat. Awesome or what? Created by Chris Darwin, the great-great-grandson of the great naturalist Charles Darwin himself, it’s The Darwin Challenge app.

Wildlife enthusiast Chris was busy setting up nature reserves – his way of trying to fend off the 6th mass extinction. Trouble was, wildlife was not the only thing he was enthusiastic about – he was also an enthusiastic eater of meat. One day he calculated his carbon footprint, and was horrified to realise he himself was part of the problem, not the solution. From then on he went plant-based for the planet, encouraged others to do the same, and developed his amazing app to help us on our way.

This is Chris’s own description of the app on iTunes:

The Darwin Challenge App tracks the days you don’t eat meat, and shows you the difference you make. From improvements to your health and wellbeing, to animal welfare, human rights, and the world, you’ll be amazed by the benefits of going meat free, just one or more days a week.
Vegetarian or Vegan? Download the app to see the difference you’re already making, connect with people just like you, and spread the word.

Use the app to set yourself targets and reminders, see the difference you are making, invite family, friends and colleagues to join in, see how other groups are doing and check your collective efforts on the leaderboards

Did I mention it’s FREE?

The app couldn’t arrive on the scene at a better time. We’ve just been served with the second “Warning to Humanity” by more than 15,000 scientists from 184 countries. It’s an update of the first “World Scientists’ Warning to Humanity” exactly 25 years ago. No-one listened in 1992, and things have got so much worse for the planet. If you want the bad news it’s here. This is their list of “measures that would help halt environmental degradation”:

  • Creating more parks and nature reserves
  • Curbing wildlife trade
  • Shifting to plant-based diets
  • Expanding family planning and educational programs for women
  • Massively expanding renewable energy and other green techs

Last week, GRAIN, a non-profit, working with the Institute for Agriculture and Trade Policy and the Heinrich Böll Foundation published a report of the estimated greenhouse emissions produced by meat and dairy. Their finding?

‘In stark terms the study warns that if unchecked, the world’s top meat and dairy producers’ greenhouse emissions “could lead us to a point of no return.”‘

So let’s get using Chris’s amazing app – download here and share with friends, family, colleagues, neighbours, everyone you know. Don’t forget, it’s FOC!


“Soon, meatless diet may no longer be a matter of choice, but a necessity for humanity’s survival”

Get the #EatForThePlanet podcasts here

5 Easy Steps to Wean off Meat here

Go vegan here


This Awesome App Shows You How Much Good You’re Doing by Eating Plant-Based | One Green Planet

The Human Impact on the Biosphere

Meat & Dairy Greenhouse Emissions ‘Could Lead Us to a Point of No Return”

Humanity gets its second warning: We’re crippling the planet

Related posts

When Everyone is Telling You Meat is the Bad Guy Revisited

Don’t Care About Animals? Meat & Dairy Are Poisoning Your Land Air & Water

Another Nation Trims Meat From Diet Advice

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Are Meat & Dairy Really Bad for the Planet?

The App that Wakes You to a Sweet Dawn Chorus Any Time of the Day






The Punk Rocker with a Snake Venom Habit – An Unexpected Hero for Animals?

“For nearly 30 years, reptile enthusiast and punk musician Steve Ludwin has been injecting snake venom—a practice that almost killed him.”

Steve was only 10 years old when his strange obsession with reptilians first took hold. He was on a visit with his dad to Bill Haast’s Serpentarium in Florida. “Bill Haast* came out and draped an indigo snake around my neck. I was aware that he had been injecting himself with snake venom and I just thought it was the wildest thing I had ever heard.”

A decade or so later and Ludwin was heading up the American band “Carrie”, part of the early ’90s grunge scene (he claims to have dated Courtney Love before her relationship with Kurt Cobain). Between tours he began gargling snake venom, a preventative against throat infections – the singer’s curse. And it worked.

Nowadays Steve shares his London flat with 18 snakes, a number of rare lizards, a cat – oh yes, and his presumably very understanding girlfriend. While a journalist watches, Ludwin extracts the venom from a green Pope’s tree viper by making it bite down on a film-covered glass. He then takes a syringe and injects the fluid into his arm.

The first time Ludwin injected himself with snake venom, he described it as feeling like, “battery acid”. His heart started to race uncontrollably and his arm swelled up and turned a strange shade of green.

“It’s extreme pain”

This is very much a case of ‘Do not try this at home dear readers’. “It’s a very very dangerous thing to do, I don’t encourage people to do it”, he told AFPSteve has found himself in hospital more than once, including a 3-day stay in ICU “following an overdose” – a cocktail of 3 different snake venoms. The doctors told him he would probably die. After 3 days and still swollen he discharged himself, and a week later was fully recovered. This is one seriously tough guy!

For Steve, a wide variety is definitely the spice of life. He has given himself doses of venom from the most dangerous snakes to be found around the world, including cobras and the black mamba.


So far, it’s not sounding fun. So why has Ludwin put himself through this for the best part of his adult life? It’s definitely not for the trip: “The sensation of injecting snake venom is not pleasant at all…it’s not like a Jim Morrison trip. You don’t trip—it’s extreme pain.”

Bizarre as this activity seems, there’s a long history of people like Steve deliberately exposing themselves to poisons. All with the same intention – building up immunity to the substance. Cruel King Mithridates (120-63 BC) was so paranoid about being assassinated by poisoning, he fed poisons to ducks, and drank the blood of those who survived. So there is actually a name for Ludwin’s strange habit – it’s called mithridatism. Happily in his case, without the intermediary ducks.

Steve is enthusiastic about the benefits of his strange habit. For one thing, he reckons the fact that he hasn’t had a cold in 15 years is proof of how much it has boosted his immune system against infections. (Hmm, which would I prefer, I wonder, a sniffle or a poisonous snake bite?) And, he says, for 6-8 hours after injecting he gets a huge energy boost.

He also claims it slows the ageing process. He’s taken to adding venom to a moisturiser for his own anti-ageing cream. His girlfriend uses it, gets lots of compliments and swears by it. Maybe it’s true, because Ludwin at 51 years certainly looks a lot more like 30. John Lewis must believe it. They sell their own ‘anti-ageing’ snake oil – a mere £70 for 30ml. Or perhaps they simply have no scruples about creaming off surplus cash from the credulous rich?

Snake oil has a long history. But in America’s Wild West for instance, the peddler of ‘snake oil’ (made of camphor and turpentine, and remarkable only for the absence in it of anything remotely snake-related) assured gullible townsfolk of its potency to cure all ills. Then scarpered with the ill-gotten proceeds before he was found out. That’s how snake oil became synonymous with quackery.

But what Steve Ludwin has flowing around his veins and arteries is the real deal. And this is where the animals – other than the snakes** of course – come into it. For the last 3 years, Steve has been helping Danish scientists and a startup company VenomAb with a view to creating a new venom antidote from his self-immunised blood.

The normal method of creating anti-snake venom serum (ASVS) involves injecting dilute venom into an animal, usually a horse, and 8-10 weeks later ‘harvesting’ his/her blood. Of course, for every different species of snake, a separate antidote has to be extracted from animals. And the lengthy and expensive process has to be repeated over and over to maintain a supply.

One would hope Vahini’s story (below) is not typical. Even so, what goes on behind closed doors is so often found to fall disturbingly short of best practice.

“Vahini couldn’t tell them she was pregnant when they injected potent snake venom into her. Barely a month later, the mare gave birth to a young one with a suspected limb disorder. Soon after the delivery, Vahini went blind in the right eye and her left eye was partially damaged.

“At least 60 other horses have died at the state-run King Institute in Chennai in the past seven months due to improper treatment during the manufacture of anti-snake venom serum.

“Most of the animals at the Institute are ailing – horses and mules housed there for experiments and production of serum. It seems that ‘good clinical practices’ and ‘ethical conduct’ are unknown phrases at King Institute. ‘The potency of the venom, the frequency of shots and duration of bleeding are all beyond the permitted limits,’ says an insider.” India Today

Around 5.4 million people across the world get bitten by snakes every year, and roughly 100,000 of them die. Effective treatment relies not only on identifying which snake did the biting, but on the availability, and affordability, of the correct serum. Typical cost in hospital around £2000, but can be as much as £11,700.

The ASVS collected from Ludwin will be unique. No other serum in the world will contain antibodies to such a wide-ranging variety of different snake poisons. Who knows how many animals he will liberate from the cruel ASVS harvesting process.

VenomAb expects the research to be completed a year from now. Their intention, with the support of governments or NGOs, is to distribute the new all-purpose anti-venom in the countries where it is needed, free of charge.

Many human lives will be saved. And so hopefully will many nonhumans’.

In Steve Ludwin’s words:

“If I’m the person that makes it so that those horses get put out to pasture, I will die with the biggest f—— smile on my face.”

If you’re in London in the next 6 months, you can see a short film about Steve at the Natural History Museum’s newly opened exhibition Venom: Killer & Cure

It features some of the 200,000 venomous creatures in the world. And it seems Ludwin has an almost equally foolhardy comrade-in-venom: For exhibition purposes, Justin O Schmidt allowed himself to be bitten or stung by more than 80 different species of ‘Nature’s nastiest’, “to establish a scale of pain.” What can I say?

*Bill Haast incidentally, who ‘milked’ the venom from 100 snakes a day, lived to the ripe old age of 100, having survived 172 bites from some of the world’s deadliest snakes. He flew around the world donating his blood for direct transfusion to bite victims, in this way saving 21 lives.

**Whether Ludwin should be keeping snakes captive and ‘milking’ them for their venom is another matter. But snakes are already kept captive for the production of ASVS. And since he has been doing this for 30 years or more anyway, isn’t it a good thing that he chooses to use himself – not horses and mules forced to have their bodies turned into ASVS factories?

To see photos of Ludwin and his snakes, click on one of the first two sources below

Update February 5th 2018

Big strides in the push for affordable, effective antivenoms Among other things, this article actually shows how using horses to produce antivenom is not a reliable method. Ludwin’s contribution to medicine is so much more valuable.


Snake man’s venom habit holds hope for new antidote by Pauline Froissart

Why this former punk rocker injects himself with snake venom

Venomous Nightmare

Antivenom: how it’s made & why it’s so precious

Nature’s nastiest beasts on show in London

Related posts

Jeremy – The Bittersweet Tale of the ‘Shellebrity’ Snail

Ten Fascinating Ways Technology is Helping Animals

The True Cost of New Drugs

Giving a Voice to the Voiceless – Meet the ‘Art-ivists’ For Animal Rights

This eye-opening piece by freelance journalist Peter Yeung is from Dazed & Confused magazine, Jan 2015

Animal rights and art have not always been easy bedfellows. Belgian artist Jan Fabre got into hot water for a performance in which he threw several cats up a flight of stairs, who let out pained meows in response. Damien Hirst, meanwhile, is famed for works featuring a formaldehyde-soaked shark, a pig’s head, and even a piece that required the killing of 9000 butterflies. The most recent example, however, was at Colorado’s Aspen Art Museum, where – as part of the show – turtles were made to amble around an art exhibit with iPads attached to their shells.

(More recently the Guggenheim Museum pulled works involving live animals from Chinese Art Survey. Now terrified mice are being used in ‘art’ installation in NY gallery. Plse sign petition)

But there are also plenty of examples of animal rights being championed by the arts. Vivienne Westwood and Stella McCartney are well-known for their anti-fur and anti-leather stances, whereas Morrissey is outspokenly meat-free, once writing the memorable lyrics: “It’s not “natural”, “normal” or kind/ the flesh you so fancifully fry/ the meat in your mouth/ as you savour the flavour, of murder”. Then, of course, Rembrandt, one of the greatest painters of all time, was a pioneering vegetarian. Here, we look at some of the most compelling animal rights artivists.


Performance artist Jacqueline Traide, sickened by cosmetics testing on animals, wanted to convey the cruelty of it to the public by having the procedure done to herself. She was tortured for 10 hours in the performance, which was done in a vitrine in the Oxford Circus branch of Lush, as shocked pedestrians looked on. Amongst a number of activities, Traide had her mouth held open with a vice, was force-fed, had a strip of her hair shaved off, and was given two injections.

(Further info about the EU ban on animal testing for cosmetics here

Email your MP to support global fight against cruel cosmetics here)


Portuguese artist Zoe Birrell once made an art installation consisting of 420 dairy cows, each made from vegan fair-trade chocolate, and each equalling her body weight of 53kg. The life of a modern dairy cow is marked by the emotional stress of the loss of her baby calf, combined with the hormonal effect of being kept perpetually pregnant. It inspired Birrell to respond to these psychological and physiological issues, considering the ethical alternatives, as well as, how it related to her own femininity.
Birrell’s installation was part of her school’s degree show in Glasgow via

(Step by Step Guide to Help You Give Up Dairy)


Jonathan Horowitz stopped eating meat at the age of 12, after his parents took him to a bullfight when on holiday in Mexico. The artist’s heavyweight Go Vegan! exhibition at a former New York meat-packing plant, LaFrieda Meats, aimed to normalise the idea of meat-free living. Horowitz compiled a portrait gallery of more than 200 celebrity vegetarians, as well as a video installation featuring Paul and Linda McCartney, arguing for veganism through the medium of modern living: commodity culture.
These billboards featured as part of Horowitz’s Go Vegan! campaign via

(Help to Go Vegan here)


Banksy, the king of street art, made a return to the road with his puntastic project Sirens of the Lambs. Making appearances around the world, such as New York City and Glastonbury, the piece was a “moving sculpture”, in which a truck full of shrieking cuddly animals being taken to slaughter, drove around. The work is designed to highlight the issue of animals being farmed for their meat, but without the usual, depressing consequences.


Sue Coe grew up hearing the rattling of chains and screaming from the local abattoir at her home in Hersham, England. The normalisation of mass slaughter, which she also saw at abattoirs from Liverpool to Los Angeles, became the inspiration for her graphic paintings and drawings. These works are imbued with a mind-warping darkness and death, that the viewer can hardly ignore.
Coe’s work is certainly a damning indictment of capitalism’s influence on the food industry via


Artist and animal rights activists Alice Newstead once painted herself silver and suspended herself from hooks to protest the fishing of sharks, who are threatened with extinction (around 100 million sharks are caught in commercial and sports fishing every year. Piercing the skin of her shoulder blades, she was hung for 15 minutes, as blood streamed down her back.

(Sign petition to Ban Shark Fin Sales in Florida)


Asher Jay uses her digital graphic skills innovatively to inform the world about animal abuse. In Africa, Jay made screensavers of a poached rhino horn dripping with blood. In China, she integrated elephant tusks into Chinese language characters to encourage a halt in ivory buying while her enormous images of elephants killed for their tusks were projected in New York’s Times Square. “I wanted to visualize the scale and brutality of the crisis and use art to tell the blood ivory story,” she says. “Each year, 35,000 elephants are slaughtered; that’s one every 15 minutes.”
Originally trained in fashion at the New York School of Design, Jay has gone on to become a conservationist artist via

(Born Free’s Blood Ivory petition)


Rocky Lewycky’s project Is It Necessary? addressed the problem of factory farming in a violent new way. The work was comprised of hundreds of ceramic animals – pigs, cows, turkeys, fish – neatly positioned together. Each day Lewycky would enter the gallery space, elect an animal, and brutally smash it to pieces, leaving the white sculptures to reveal their blood-red interiors.
Each sculpture was coated red on the inside and then either smashed or ‘liberated’ via


New York artist Dan Witz came over to east London to create his project Empty The Cages. For it, he placed chicken claws and pigs heads in 30 different locations around the streets of Shoreditch, in order to subtly raise the issue of animal consumption, and its dire consequences. Witz explained: “Climate change, deforestation, wildlife extinction, water waste, air pollution and ocean dead zones (among other things) are all directly attributable to meat, dairy and egg production.”
Witz was part of a PETA campaign that also involved Sir Paul McCartney via

(I urge you to check out what Dan has to say about some other work he did with PETA, and how it made him feel)


Different societies and cultures always tend to draw the line of what sort of animal is okay to eat differently. Elephants, dogs, and silk worms are all consumed in places around the globe. Sacramento-based multimedia artist Gale Hart tackled this issue with her project Why Not Eat Your Pet? It juxtaposed images of devastating animal cruelty with pets that have sinister, child-like innocence.
Other paintings in Hart’s collection included Pinocchio on his first caged hunt via

Source: The Artists Pushing Animal Rights Further

Bits in brackets, mine

Art is not a mirror to reflect reality, but a hammer with which to shape it

Berthold Brecht

There is power in the hammer of these 10 art-ivists – let us hope they succeed in shaping us a kinder world

Related posts

Anger & Beauty – Inspiration for Artist Andrew Tilsley

The Art of Compassion for the Animals

Humans Schizoid View of Animals Exposed in Subversive Art

Vegan Artist’s Surreal Vision of Animals & Our Planet

Millennials Are Veggie Because They Don’t Know Any Better!

Who says so? A certain Richard Kottmeyer addressing the ‘2017 Chicken Marketing Summit’

The industry has a problem. Millennials just don’t want to eat their chickens. Kottmeyer, senior partner at the Farm to Fork Advisory Services, acknowledges it’s a challenge marketing ‘poultry products’ to them, and appears to be struggling to dredge up reasons for their entirely unreasonable behaviour. Judge for yourself.
Reason No.1
Millennials believe they are self-experts. They ”believe”, he says, they can find things out for themselves using Google as their source of information. And I guess there’s plenty on the web the poultry industry would prefer they didn’t see.
Kottmeyer’s strange answer to this particular marketing problem is, “Common sense has to replace [the] complexity of data and science.” He reckons if you approach millennials only with science-based information, they think poultry producers have something to hide. Well, don’t they?
Is it significant, I wonder, that this marketing summit took place in North Carolina, one of the handful of states that succeeded in getting ag-gag laws passed, making it illegal for whistleblowers to expose the cruelty and horrors hidden behind the doors of the livestock industry?
I don’t follow Kottmeyer’s logic, but I’d love to know what science-based information the industry could possibly offer millennials that would convince them eating chicken was a great idea. Or even how a ”commonsense” approach might do the trick. Mr Kottmeyer fails to specify.
Reason No.2
He continues. This generation is all about the character of a brand. ”Millennials relate to companies’ products with which they can see a benefit, even if they don’t exactly know what that benefit means.” Translation: millennials are dumb.
Reason No.3
Food has become a statement, so chicken is no longer just chicken.


Take, he says, the appeal of products labelled organic, ”even if the consumer doesn’t fully understand what that label means. The consumer may simply believe the product to be better because it’s labeled differently.”
Translation: millennials are dumb. Is he seriously suggesting the factory farmers slap a different label on the dead bodies in the supermarkets and we’ll all start buying them again?
K’s Reason No.4
Pets are now millennials’ ‘children’ and they trust their vets more than their own doctors. What millennials don’t understand, he says, is that those same vets are treating Big Food’s poultry and other livestock.
They probably don’t ‘understand’ it because the same vets are not treating both companion animals and livestock! Is Kottmeyer implying that the industry’s livestock receive the same kind of care as companion animals, and for marketing ‘poultry products’ to difficult-to-manipulate millennials, this could be a way in?
Reason No.5
Millennials believe in transparency. Well, why wouldn’t they? Kottmeyer bizarrely cites as evidence for this claim that 9 out of 10 of millennial women have taken and shared nude, or semi-nude pictures of themselves. The marketing conclusion he draws from this statistic is that brands need to be as naked and vulnerable as millennials. (I know!)
”If your brand isn’t naked, it isn’t going to last very long,” he says. We live in hope Mr K.
Reason No.6
Millennials struggle with self-identity, he says. He bases this assertion – again, bizarrely – on the apparent fact that there are 58 ways to gender-identify now on Facebook. Are you starting to wonder, like me, if Mr K has a few snapped synapses inside that head of his?
This means, he believes, that millennials are lost, and ”don’t know what to believe other than to follow the trend.” Translation: millennials are dumb.
Poultry and other meat producers must create that trend.”
Kottmeyer sums up
Millennials are lost souls, don’t know who they are, or what they want. They just follow trends they believe are popular. All they “need [is] to be inspired and coached,” by the poultry industry, naturally. In your dreams Mr K.
Therefore he concludes, poultry producers need to create a trend of their own, “a soulful brand that stands for something and allows the millennial to relate to the company.” 
Find me the “soulful” in this. All I see is callous disregard & death
Now for the truth without the marketing spin – the real reasons millennials are rejecting Big Food’s ‘poultry products’
  • The vast majority of hens are bred to grow so big so quickly the poor creatures’ legs buckle and give way under their own weight so they can no longer stand
  • To cut costs factory farmers commonly change the hens’ litter only every few months, or even once a year. So hens who are generally sent to slaughter at 6 -7 weeks are lying in the waste of who knows how many hens before them. The result: hens suffering ammonia burns, respiratory diseases, and eye problems
  • Conditions are so bad, at least 139 million hens in the U.S. annually, maybe more, die before they even reach an age to get sent to slaughter. 139 million wretched and entirely wasted lives
  • Those who do get to slaughter are shackled upside down by their feet, then shocked in an electrified water tank before having their throats slit, some still conscious
  • The worker on the slaughter line slits 140 hens’ throats per minute, more than 2 birds every second. Now, in line with Trump’s de-regulatory agenda the National Chicken Council is petitioning the USDA to permit poultry plants to operate “at any line speed” they can safely handle, freeing them from the 140 birds-per-minute limit


Chicken production quote john webster

If you can bear it, watch this. THIS is the real reason why millennials don’t want your chicken, Mr Kottmeyer. No amount of clever marketing can disguise the truth.

And if you’re not already, you might want to go vegan. Find out how here


Millennials and livestock: A mindset worth changingWATTAgNet

Big Food Is Worried About Millennials Avoiding Animal Products – EcoWatch

Another Obama decision reversed? – NBC News

Related posts

Can You Help Save the 19 Billion?

8 Things Everyone Needs to Know About Hens

The Real Truth in Numbers About the Farming of Animals


Are Meat & Dairy Really Bad for Sustainability & the Planet? UN Scientist Says Not

“As a Livestock Policy Officer working for the Food and Agriculture Organization of the United Nations, I have been asked many times by the press to report on the negative environmental impacts of livestock.” Anne Mottet, PhD.

“Doing so, I came to realize that people are continually exposed to incorrect information that is repeated without being challenged, in particular about livestock feed. This study [will] better inform policy makers and the public.”

Anne Mottet’s study concludes that farming livestock is “a much smaller challenge to global food security than often reported.” I remain unconvinced.
Dr Mottet is an enthusiast for livestock farming Here are her reasons:
  • Meat makes up 18% of global calories and 25% of global protein consumption and provides essential micro-nutrients, such as vitamin B12, iron, and calcium
  • Livestock use large areas of pastures where nothing else could be produced
  • Animals add to agricultural production through manure production and draught power
  • Tending livestock provides income for people in rural areas
  • Because cattle graze and forage, they only need 0.6kg of protein from human food to produce 1kg of protein in milk and meat
  • Milk and meat are of “higher nutritional quality”. Livestock “turn edible crops into highly nutritious, protein-rich food.”
Dr Mottet’s points suggest livestock farming is an efficient use of resources

But is it? Critics of livestock farming say, because the animals consume food that could be eaten directly by humans, and need a lot of it to turn it into comparatively small quantities of meat or dairy, it’s a hugely inefficient food system. For example, it takes 7 kg of grain to produce 1kg of beef.

Not true, says Dr Mottet. Her study appears to show that only 3kg of cereals are needed to produce 1 kg of meat. To me that still sounds wasteful, just not quite so wasteful. In any case the UNEP (United Nations Environment Programme) does not agree with her figure:

“The production of meat, milk and eggs leads to an enormous loss of calories grown in fields, since cereals and oil seeds have to be cultivated to feed to animals. According to calculations of the UNEP, the calories that are lost by feeding cereals to animals, instead of using them directly as human food, could theoretically feed an extra 3.5 billion people. Feed conversion rates from plant-based calories into animal-based calories vary; in the ideal case it takes two kilograms of grain to produce one kilo of chicken, four kilos for one kilogram of pork and seven kilos for one kilogram of beef.”

And according to the Union of Concerned Scientists Nearly 60% of the world’s agricultural land is used for beef production, yet beef accounts for less than 2% of the calories that are consumed throughout the world.”

If we are left in any doubt about livestock farming’s wastefulness, how about this? Thousands upon thousands of indoor cows – not outdoors grazing and foraging –   dutifully turning food humans could eat themselves like grain, into human food of “higher nutritional quality” (we’re talking the cows’ milk Nature intended for their own cow babies, so ‘human food’?) – Only then for niagaras of the stuff to be tipped straight out into fields or dumped in manure lagoons. Because that’s where 43 million gallons of US milk got jettisoned in the first 8 months of 2016. 43 million gallons surplus to requirements – not needed as ‘higher nutritional quality’ food for humans, but simply wasted. Efficient? Not so much.

Grazing and Foraging – The CAFO

The trouble with Dr Mottet’s ‘grazing and foraging’ point is, the vast majority of farmed cattle in the world never get the chance to graze and forage. Modern day cattle and dairy farming have given us the prison that is the CAFO.

“In the United States and other parts of the world, livestock production is becoming increasingly dominated by concentrated animal feeding operations (CAFOs). In a CAFO, animals are crammed by the thousands or tens of thousands, often unable to breathe fresh air, see the light of day, walk outside, peck at plants or insects, scratch the earth, or eat a blade of grass.”

“With the rise of factory farming, milk is now a most unnatural operation. The modern dairy farm can have hundreds, even thousands of cows. The animals spend their lives being fed in an indoor stall or a crowded feedlot. One of the largest dairy farms in the world is under construction in Vietnam and is slated to hold 32,000 cows.”

 Healthy food?

As for the “higher nutritional quality”, you certainly get plenty of extras in your milk: the hormones and growth factors produced in the cow’s own body, and with them synthetic hormones such as recombinant bovine growth hormone, used to increase milk productivity. Perfect to knock your own delicately balanced hormone systems out of whack. Then there are the antibiotics. And the poisons: pesticides, polychlorinated biphenyls, dioxins, melamine, and carcinogenic aflatoxins. So the Physicians’ Committee for Responsible Medicine tells us, based on a multitude of reliable research studies.

What about the cattle’s flesh. How many warnings have there been in the last few years about the risks of meat consumption, especially red meat? For trustworthy mortality risk statistics, check out Harvard Health Publications from Harvard Medical School, Cutting red meat for a longer life.

Dr Mottet’s cattle feed piechart


Unusable for human food?

Dr Mottet’s pie chart suggests that only 14% of crops fed to cattle would be suitable as human food. But statistics from her own employer, the FAO would appear to tell another story altogether: “Livestock is the world’s largest user of land resources, with pasture and land dedicated to the production of feed representing almost 80% of the total agricultural land.”

Of the 330 million acres of agricultural land in the U.S., 260 million acres are used to grow fodder crops. That is 78.78% of all land in the States available to grow food, that is at present growing food to be fed to animals so they can be turned into food for humans. Are all of those crops unsuitable for humans? And is all of that land unsuitable for growing food for humans?

Globally, 33% of the Earth’s arable land is growing fodder crops for livestock. 40% of the world cereal production goes into their stomachs. Fodder crops are commonly alfalfa, barley, soy, kale, canola, swede, turnip, maize and millet – all of which can be eaten directly by humans. Dr Mottet’s figure of 14% doesn’t seem to tally with the statistics from her own organization of crops taken to feed farmed animals which could go straight to our kitchens instead.

Livestock farming’s environmental impact

Dr Mottet’s focus is on the sustainability of farming livestock, but apart from the briefest reference in her opening sentence, she does not mention the damage livestock farming wreaks on the environment. Yet environmental degradation inevitably impacts the very global food security she says farming livestock provides, because it impacts the health and viability of the planet itself. Are any of these aspects addressed in this study?

Fertilizer Growing crops to feed livestock in itself causes a massive amount of pollution. Take for example this year’s ‘dead zone’ in the Gulf of Mexico spreading over an area bigger than the size of Wales – de-oxygenated sea, death to all the marine life in it. “The environmental campaign group Mighty Earth has blamed the meat industry for the dead zone, claiming much of the nitrate and phosphorous pollution came from fertilizer used in producing vast quantities of corn and soy to feed meat animals.” And incidentally naming as the main culprit Tyson, America’s biggest meat producer.

Manure Is the animals’ manure a valuable commodity boosting agricultural productivity? Its disposal is in reality often problematic: “Algae blooms, salmonella and E. Coli, groundwater contamination, and bad smells are just a few of the problems animal manure can cause. In small doses, it’s the stuff of life—the fertilizer plants need to grow. Mishandled, it’s an environmental disaster in waiting. Each year, farm animals in the United States produce over 335 million tons of manure. That’s roughly the weight of 1000 Empire State Buildings.” Modern Farmer

Meat processing plants There is no question that industrial agriculture is polluting the nation’s waterways, but huge factory farms are not the only culprits: processing plants also dump millions of pounds of toxic waste into rivers, lakes, and streams” Read more – USA: Meat is Murdering American Rivers

Water “The production of one kilogram of beef requires 15,414 litres of water on average. The water footprint of meat from sheep and goat (8,763 litres) is larger than that of pork (5,988 litres) or chicken (4,325 litres). The production of one kilogram of vegetables, on the contrary, requires 322 litres of water.” (A Global Assessment of the Water Footprint of Farm Animal Products)

Extinctions Think Amazonian rainforest.Diets rich in beef and other red meat can be bad for a person’s health. And the practice is equally bad for Earth’s biodiversity, according to a team of scientists who have fingered human carnivory—and its impact on land use—as the single biggest threat to much of the world’s flora and fauna. Already a major cause of extinction, our meat habit will take a growing toll as people clear more land for livestock and crops to feed these animals, a study in the current issue of Science of the Total Environment predicts.” Science Magazine. Read more

Greenhouse gases Total emissions from global livestock: 7.1 Gigatonnes of Co2-equiv per year, representing 14.5 percent of all GHG emissions” produced by human activity.

And this from ‘Livestock’s Long Shadow’ 2006: “A 2,000 kcal high meat diet produces 2.5 times as many greenhouse gas emissions as a vegan diet, and twice as many as a vegetarian diet. Moving from a high meat to a low meat diet would reduce a person’s carbon footprint by 920kg CO2e every year – equivalent to a return flight from London to New York. Moving from a high meat diet to a vegetarian diet would save 1,230kg CO2e per year.”

Both reports from the UN Food & Agriculture Organization – interestingly, Dr Mottet’s own organization.

“According to a recent analysis, just a single dietary change — substituting beans for beef — could nearly satisfy the United States’ emissions reduction goals under the Paris Agreement.”

To be fair, Dr Mottet does say, certain [livestock] production systems contribute directly to global food security”, and her points do make some sense if she’s talking about rural economies in less developed countries. Then the animals may be ‘useful’ to pull carts and carry loads and their manure may be beneficial to the land. And the animals may graze pasture unsuitable to grow food for humans. But in those places livestock numbers are minuscule in comparison with the numbers in the biggest livestock farming nations such as India, Brazil, China and the USA, where none of these things is true. Quite the opposite:

“The present system of producing food animals in the United States is not sustainable and presents an unprecedented level of risk to the public health and damage to the environment, as well as unnecessary harm to the animals we raise as food.” Robert Martin, Director of the Pew Commission on Industrial Farm Animal Production. And the same is just as true of all other major meat and dairy producing countries too.

130617-pulse-interview-2016-international-year-of-pulses-charlie-higgins-320x202Only last year the United Nations Food & Agriculture Organization (Dr Mottet’s own employer) promoted the vision of plant food, not livestock as the future for global food security, and designated 2016 ‘The International Year of the Pulse’

Pulses  are economically accessible and contribute to food security at all levels [They] are an inexpensive source of protein – a crucial component of any healthy diet, but especially in poorer areas where meat, dairy and fish are economically inaccessible. Pulses can also serve as a source of income, as smallholder farmers who grow pulses can sell them at markets,” and turn them into added value products for additional income.

“FAO also added that as an affordable alternative to more expensive animal-based protein, pulses are ideal for improving diets in poorer parts of the world, where protein sources from milk if often five time more expensive than protein sourced from pulses.” UN News Centre

The FAO specifically recommends the farming of peas, beans and lentils, not cattle, in those rural economies where Dr Mottet wishes us to believe farming livestock makes such an important contribution.

But still, Dr Mottet’s conclusion is:

“Animal production, in its many forms, plays an integral role in the food system.”

She ends her report with the FAO’s estimate that given the ever-increasing global demand, 70% more animal products will be needed to feed the world by 2050 – and that will of course require still more land. Yet already, with 50 billion food animals being raised and slaughtered each year, the Earth is being overwhelmed by food animals that consume massive quantities of energy and resources, whose wastes foul waterways and farmlands, and when eaten excessively, degrade our health.” CAFO the book

But Dr Mottet places her faith in science to provide ever-improving FCRs – feed conversion ratios. “FCR is a ratio measuring the efficiency with which the bodies of livestock convert animal feed into the desired output.” Or, as I prefer to put it, it’s the science of bleeding ever more out of the farmed animals (genetically engineered to maximize their ‘productivity’) while feeding ever less in (in terms of resources).

It doesn’t add up

As we have seen, Dr Mottet study appears to directly contradict other United Nations’ reports, some emanating from different branches of the UN, and some from her own, the FAO.

A report from United Nations Environment Programme’s International panel of sustainable resource management 2010 reported in The Guardian “A global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change, a UN report said today.” 

Another report, this time from the UN’s International Research Panel (IRP) August 2016. Technocracy News’ headline ran: “The United Nations would like to remove every meat animal from the face of the planet if it could, and especially cattle.”

And then of course, there is the United Nations’ “International Year of the Pulse”, for which they produced an altogether wonderful book (pdf here) – so much more fascinating, appealing, and colourful than the humble bean and lentil might lead you to imagine. I would urge everyone to take a look.

“Thanks to their high levels of protein, fiber, and other nutrients; low requirements for water and other agricultural inputs; long shelf life; and cultural and culinary relevance around the globe, [pulses are] an uncompromising enemy of hunger and malnutrition worldwide and a genuine superfood for the future.”

The future is beans, Dr Mottet. Not beef. Even the FAO says so.

Help yourself, help the planet  Go vegan


28th September 2017 – Even the President of Unilever agrees! Read her piece: Plant-Based Diets: A Game-Changer For Our Food System, Our People And Our Planet

Also Global methane emissions from agriculture larger than reported, according to new estimates 11% more, in fact.

Dr. Julie Wolf, U.S. Department of Agriculture (USDA), Agricultural Research Service (ARS), senior author of the study said: “In many regions of the world, livestock numbers are changing, and breeding has resulted in larger animals with higher intakes of food. This, along with changes in livestock management, can lead to higher


Dr Mottet is wrong on at least 4 counts:

3rd Oct 2017 Firstly, the fact that some cattle graze on grass does not make farming them less problematic in terms of sustainability.

“Rising animal production and consumption, whatever the farming system and animal type, is causing damaging greenhouse gas release and contributing to changes in land use. Ultimately, if high consuming individuals and countries want to do something positive for the climate, maintaining their current consumption levels but simply switching to grass-fed beef is not a solution. Eating less meat, of all types, is.”

That is the conclusion of a recnt study by Dr Tara Garnett of the University of Oxford, Cecile Godde from CSIRO and a team of international experts. Phys.Org

5th Oct 2017 Secondly, the Extinction & Livestock Conference hosted by CIWF and WWF in London. WWF’s report Appetite for Destruction with staggering statistics about how the production and consumption of meat and dairy is devastating the planet. Their particular focus was Dr Mottet’s own area – crops grown for animal feed. In 2010 an area the size of Yorkshire was needed to grow soy for cattle feed just in the UK. Now in 2017 the amount of land needed to produce crops for animal feed worldwide is equivalent to the size of the EU. The threat to food security is near its tipping point. WWF, like the FAO before them and many national governments around the world, urgently advises us to eat more plants, and cut back on meat and dairy. Meat and dairy are destroying the planet and driving 60% of Earth’s species into extinction.

And thirdly, meat and dairy are not of “higher nutritional quality” as Dr Mottet claims. Apart from the health risks I referred to above, feeding animals energy- and protein-rich crops produces animal products containing less of the healthy omega-3 and more saturated fat. You would need to eat 6 chickens today to obtain the same amount of omega-3 you would have got from one chicken in 1970. “There are serious concerns that our current food system will not be able to meet the future fatty acid needs of our growing global population.”

Fourthly, soil degradation and depletion. 80% of Earth’s land used for agriculture is given over to livestock grazing or growing feed. Philip Lymbery of CIWF quoted at the conference a 2015 FAO report that agriculture as a whole has degraded the soil to such an extent that there are only 60 harvests left in it. “The techniques that were supposed to feed the world threaten us with starvation.” George Monbiot in the Guardian Sorry Dr Mottet, your improved FCRs are simply not going to  cut it.

I am no match for Dr Mottet either in terms of qualifications or access to the data. However, it seemed important to draw attention to other statistics and expert opinions, with which her arguments and conclusions appear to be in conflict.

PS There are 58 varieties of pulses around the world. I counted them!


Livestock production, a much smaller challenge to global food security than often reported

Agriculture at a Crossroads – Global Agriculture Org.

Welcome to the World of CAFO Farms become factories. Rivers of waste. Communities under siege. Declining health.

America’s mega dairy farms

The Wall Street Journal

Scientists find polluted sea ‘dead zone’ that is bigger than Wales – The Independent

What to do with all the poo? – Modern Farmer

Sustainability heavyweights take aim at environmental impacts of soy, beef, palm oil – Conservation International

 UN urges global move to meat and dairy-free diet – The Guardian

Tax Meat Until It’s Too Expensive To Eat, New UN Report Suggests – Technocracy News

FCR – Wiki

Related posts

When Everyone is Telling You Meat is the Bad Guy Revisited

Don’t Care About Animals? Meat & Dairy Are Poisoning Your Land Air & Water

Another Nation Trims Meat From Diet Advice

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Which is Your Burger of Choice for the Future of Food?

Favourite Food for Cows?



The One Thing Vegans are NOT doing & Need to Start doing – TODAY!

“I have been vegan for the past 7 years, vegetarian since 21 and animal lover all my life. During those years, I came to realize how my own actions –  and the way I was taught to think and act  – hurt my most beloved creatures in the world, hurt the planet, hurt our health. “

Vegan Illustrator Miki Mottes

In spite of veganism’s high profile these days, Miki identified 3 problems we have when trying to get our message across:

  • People still (erroneously) think going vegan is very very hard, and means depriving ourselves – but wishing we didn’t have to – of all our favourite things to eat and drink. To them we are the hairshirt brigade
  • People often see vegans as angry, aggressive and judgmental (in part because they don’t like having to justify their choices even to themselves)
  • “People don’t enjoy seeing images and videos of slaughterhouses while having their breakfast. Even if truthful (the truth food companies pay billions of dollars to hide from the public), this tactic usually achieves the exact opposite: it numbs people. They no longer look at the images and simply feel under attack.”

So let’s take a look at how the opposition, the meat and dairy industries habitually promote their products and make us feel good about consuming them.

Miki says, “Simple: with harmless, sweet and fun campaigns. Think happy cows, smiling kids (with a milk mustache) and laughing pigs. Industry giants made these products an important part of our childhood and family moments. No wonder thinking differently about them is so difficult.”

If you can’t beat ’em, join ’em – Make It Fun!

Miki decided to create his own cute, fun characters – they went viral


Before long he found himself bombarded with requests for more information. “First about iron and calcium sources and then about pretty much everything that had to do with a plant-based diet.”

It soon became a full-time job and Miki launched with “simple and relatable information about ingredients, nutrients, their sources and their effect on our health and the planet, [which] allows more people to open up, listen, and adopt new ideas.” It was a natural progression to produce his Simple Happy Kitchen book.


“These days I get thank you messages from young mothers, educators and fitness enthusiasts saying how helpful my work is. I don’t ask if they are vegan or not. I know that with the right information, delivered in the right manner, more people will happily adopt a vegan diet and lifestyle.”

And so on that upbeat note, let’s finish with some more fun stuff about how easy it is to be vegan!


Download for free Miki’s Protein, Calcium & Iron printable posters here

Follow Miki on Facebook & Twitter

See more of his cute artwork here

Help to go vegan here

Images from the Simple Happy Kitchen website


The one thing vegans are NOT doing and need to start doing. Today. – Medium

Related posts

What DO vegans eat?

Cake Anyone? A Slice of Surprise

Art First, Eat After – Carve up your Fruit & Veg Japanese-style