Giving a Voice to the Voiceless – Meet the ‘Art-ivists’ For Animal Rights

This eye-opening piece by freelance journalist Peter Yeung is from Dazed & Confused magazine, Jan 2015

Animal rights and art have not always been easy bedfellows. Belgian artist Jan Fabre got into hot water for a performance in which he threw several cats up a flight of stairs, who let out pained meows in response. Damien Hirst, meanwhile, is famed for works featuring a formaldehyde-soaked shark, a pig’s head, and even a piece that required the killing of 9000 butterflies. The most recent example, however, was at Colorado’s Aspen Art Museum, where – as part of the show – turtles were made to amble around an art exhibit with iPads attached to their shells.

(More recently the Guggenheim Museum pulled works involving live animals from Chinese Art Survey. Now terrified mice are being used in ‘art’ installation in NY gallery. Plse sign petition)

But there are also plenty of examples of animal rights being championed by the arts. Vivienne Westwood and Stella McCartney are well-known for their anti-fur and anti-leather stances, whereas Morrissey is outspokenly meat-free, once writing the memorable lyrics: “It’s not “natural”, “normal” or kind/ the flesh you so fancifully fry/ the meat in your mouth/ as you savour the flavour, of murder”. Then, of course, Rembrandt, one of the greatest painters of all time, was a pioneering vegetarian. Here, we look at some of the most compelling animal rights artivists.

JACQUELINE TRAIDE 

Performance artist Jacqueline Traide, sickened by cosmetics testing on animals, wanted to convey the cruelty of it to the public by having the procedure done to herself. She was tortured for 10 hours in the performance, which was done in a vitrine in the Oxford Circus branch of Lush, as shocked pedestrians looked on. Amongst a number of activities, Traide had her mouth held open with a vice, was force-fed, had a strip of her hair shaved off, and was given two injections.

(Further info about the EU ban on animal testing for cosmetics here

Email your MP to support global fight against cruel cosmetics here)

ZOE BIRRELL

Portuguese artist Zoe Birrell once made an art installation consisting of 420 dairy cows, each made from vegan fair-trade chocolate, and each equalling her body weight of 53kg. The life of a modern dairy cow is marked by the emotional stress of the loss of her baby calf, combined with the hormonal effect of being kept perpetually pregnant. It inspired Birrell to respond to these psychological and physiological issues, considering the ethical alternatives, as well as, how it related to her own femininity.
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Birrell’s installation was part of her school’s degree show in Glasgow via prweb.com

(Step by Step Guide to Help You Give Up Dairy)

JONATHAN HOROWITZ

Jonathan Horowitz stopped eating meat at the age of 12, after his parents took him to a bullfight when on holiday in Mexico. The artist’s heavyweight Go Vegan! exhibition at a former New York meat-packing plant, LaFrieda Meats, aimed to normalise the idea of meat-free living. Horowitz compiled a portrait gallery of more than 200 celebrity vegetarians, as well as a video installation featuring Paul and Linda McCartney, arguing for veganism through the medium of modern living: commodity culture.
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These billboards featured as part of Horowitz’s Go Vegan! campaign via biennaleonline.org

(Help to Go Vegan here)

BANKSY

Banksy, the king of street art, made a return to the road with his puntastic project Sirens of the Lambs. Making appearances around the world, such as New York City and Glastonbury, the piece was a “moving sculpture”, in which a truck full of shrieking cuddly animals being taken to slaughter, drove around. The work is designed to highlight the issue of animals being farmed for their meat, but without the usual, depressing consequences.

SUE COE

Sue Coe grew up hearing the rattling of chains and screaming from the local abattoir at her home in Hersham, England. The normalisation of mass slaughter, which she also saw at abattoirs from Liverpool to Los Angeles, became the inspiration for her graphic paintings and drawings. These works are imbued with a mind-warping darkness and death, that the viewer can hardly ignore.
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Coe’s work is certainly a damning indictment of capitalism’s influence on the food industry via http://www.graphicwitness.org

ALICE NEWSTEAD

Artist and animal rights activists Alice Newstead once painted herself silver and suspended herself from hooks to protest the fishing of sharks, who are threatened with extinction (around 100 million sharks are caught in commercial and sports fishing every year. Piercing the skin of her shoulder blades, she was hung for 15 minutes, as blood streamed down her back.

(Sign petition to Ban Shark Fin Sales in Florida)

ASHER JAY

Asher Jay uses her digital graphic skills innovatively to inform the world about animal abuse. In Africa, Jay made screensavers of a poached rhino horn dripping with blood. In China, she integrated elephant tusks into Chinese language characters to encourage a halt in ivory buying while her enormous images of elephants killed for their tusks were projected in New York’s Times Square. “I wanted to visualize the scale and brutality of the crisis and use art to tell the blood ivory story,” she says. “Each year, 35,000 elephants are slaughtered; that’s one every 15 minutes.”
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Originally trained in fashion at the New York School of Design, Jay has gone on to become a conservationist artist via asherjay.com

(Born Free’s Blood Ivory petition)

ROCKY LEWYCKY

Rocky Lewycky’s project Is It Necessary? addressed the problem of factory farming in a violent new way. The work was comprised of hundreds of ceramic animals – pigs, cows, turkeys, fish – neatly positioned together. Each day Lewycky would enter the gallery space, elect an animal, and brutally smash it to pieces, leaving the white sculptures to reveal their blood-red interiors.
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Each sculpture was coated red on the inside and then either smashed or ‘liberated’ via rocksart.com

DAN WITZ

New York artist Dan Witz came over to east London to create his project Empty The Cages. For it, he placed chicken claws and pigs heads in 30 different locations around the streets of Shoreditch, in order to subtly raise the issue of animal consumption, and its dire consequences. Witz explained: “Climate change, deforestation, wildlife extinction, water waste, air pollution and ocean dead zones (among other things) are all directly attributable to meat, dairy and egg production.”
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Witz was part of a PETA campaign that also involved Sir Paul McCartney via danwitz.com

(I urge you to check out what Dan has to say about some other work he did with PETA, and how it made him feel)

GALE HART

Different societies and cultures always tend to draw the line of what sort of animal is okay to eat differently. Elephants, dogs, and silk worms are all consumed in places around the globe. Sacramento-based multimedia artist Gale Hart tackled this issue with her project Why Not Eat Your Pet? It juxtaposed images of devastating animal cruelty with pets that have sinister, child-like innocence.
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Other paintings in Hart’s collection included Pinocchio on his first caged hunt via galehart.com

Source: The Artists Pushing Animal Rights Further

Bits in brackets, mine


Art is not a mirror to reflect reality, but a hammer with which to shape it

Berthold Brecht

There is power in the hammer of these 10 art-ivists – let us hope they succeed in shaping us a kinder world


Related posts

Anger & Beauty – Inspiration for Artist Andrew Tilsley

The Art of Compassion for the Animals

Humans Schizoid View of Animals Exposed in Subversive Art

Vegan Artist’s Surreal Vision of Animals & Our Planet

Should We Look on the Bright Side of the 6th Mass Extinction?

One man thinks we should. Stop worrying about what is happening to the planet – just kick back and enjoy the ride. That is the message of ecologist Chris Thomas’s new book ‘Inheritors of the Earth, How Nature is Thriving in an Age of Extinction”. It is time” he writes, “for the ecological, conservation and environmental movement to throw off the shackles of a pessimism-laden, loss-only view of the world.”

We’ve now become all too unhappily familiar with the ‘Anthropocene’, the word coined by Dutch Nobel Laureate Paul Crutzen to describe this new age, the age in which Man has played havoc with the entire functioning of the planet. We’ve altered the make-up of the atmosphere, the chemistry of the oceans, changed the climate itself. Glaciers are melting, sea levels rising. We’ve depleted biodiversity, plants and animals, and messed up their distribution. We’ve rerouted rivers, drained lakes, razed forests and covered the Earth in highways and cities. And all the while our own population has exploded, 7.4 billion today and an expected 9.7 billion by 2050.
What is there not to be alarmed about?

Anthropocenists (by that I mean the vast majority of ecologists who are concerned about the repercussions of human activity) propose that if we have the technology to so damage the planet, why can’t we turn technology to its healing? Hi-tech geo-engineering such as air cleaning plants, altering ocean chemistry to absorb more carbon, or capturing carbon emissions from power stations and factories. Maybe we could even modify the weather. A luxury travel company that promises perfect wedding weather for the big day thinks we can. Expert opinion says otherwise: “The scale of the Earth’s atmosphere is far too great to tamper with—at least for now.” according to meteorologist Bruce Broe.

But Professor Chris Thomas’s thinking runs on altogether different lines, and he’s nothing if not a glass-half-full man. In this age of mass extinction, he says, nature will do what it always does – fight back.
A quick summary of his thinking –
  • Man is an animal and just as much a part of Nature as a bird or a fish
  • Contrary to what we are constantly being told, Nature is thriving. There are biodiversity gains as well as losses, and “the number of species is increasing in most regions of the world”
  • The essence of life is eternal change  – everything lives, evolves, dies. There is no stasis in Nature. We need to embrace the change and forget about trying to hold back the hands of the clock

Taking each of those points in turn:-

Man is part of, not outside Nature

All life forms on Earth including humans, Chris says, are the result of natural physical, chemical and then biological processes. “I take it as a given that humans have evolved and everything we do is directly or indirectly a product of human evolution. We are part of nature, and in that sense we are part of the force of nature, rather than altering it.” 

The Earth is estimated to be 4.54 billion years old, with Homo sapiens a relative newcomer emerging approximately 200,000 years ago. But our planet has never known another species like ours in terms of our exponentially developing technological abilities, which have enabled us to colonise all corners of the globe, and make momentous changes to the environment.

The biggest dead zone ever in the Gulf of Mexico courtesy of toxic waste from America’s industrial meat production, pesticides and herbicides poisoning the land, plastics polluting the oceans, failed nuclear power plants irradiating entire continents* – I see all these as the unforeseen and unwelcome backwash from acclaimed-at-the-time ‘advances’ intended to improve our efficiency, and make our lives easier and better. Yet for Prof Chris all the damage and pollution is ‘natural’, because all result from innovations emanating from the evolved human brain. And evolution is the law of Nature.

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Furthermore, the Prof argues, “most of the ways we are changing the world are not completely unprecedented.” They are already present in some form, apart from human activity. To back up his point, he cites background radiation; beavers building houses; and leaf-cutter ants farming fungi. “Most of the things we are doing are kind of comparable to normal ecological processes.”

At first glance this idea seems preposterous. How can you compare Fukushima and Chernobyl with natural background radiation, a few beavers’ lodges with our megacities, or ants’ fungi with factory farms? But a new article in Chemical & Engineering News gives a measure of credence to Chris’s point. Apparently certain living organisms can and do make their own versions of as many as 6,000 chemical pollutants, some the exact equivalent of man-made chemicals now banned because of their toxicity. “You could call them naturally produced persistent organic pollutants,” says Reddy, a marine chemist at WHOI. There’s a public perception that humans have produced more halogenated compounds than nature has, he says. “That’s not necessarily true.”

Nature is thriving

It takes a brave man to make a statement like that when the world is on track to lose two-thirds of wild animals by 2020But the Prof maintains that while it cannot be denied the overall number of species is declining, there are actually a greater number of species in many parts of the world. Take the UK for instance, he says. In addition to our native species, we are host to nearly 2,000 non-natives, like the house sparrow and the poppy.

(I’m not sure how wisely he’s picked his examples, since the house sparrow, with a population declining since the 1970s – by 50% in the country and by 60% in towns and cities – is on the red list of ‘species of high conservation concern’. The poppy isn’t threatened, but we’ve yet to see fields of golden wheat lavishly stippled with the poppy’s vivid red as we once did pre 1950s and the advent of industrial farming)

But, in support of the Prof’s ‘Nature thriving’ contention, there is the so-called ‘cocaine hippo effect’. By that is meant the flourishing colonies of animals in unexpected places – animals that may well be endangered or even extinct in their native habitats. Why ‘cocaine hippos’? Because there’s a small population of wild hippos in South America, offspring of animals who escaped the abandoned hacienda of Colombian drug lord Pablo Escobar. Every cloud has a silver hippo lining.

“In fact, thanks to introduced populations, regional megafauna species richness is substantially higher today than at any other time during the past 10,000 years’, according to a new study.

“Worldwide introductions have increased the number of megafauna by 11% in Africa and Asia, by 33% in Europe, by 57% in North America, by 62% in South America, and by 100% in Australia.

“Australia lost all of its native megafauna tens of thousands of years ago, but today has eight introduced megafauna species, including the world’s only wild population of dromedary camels.”

And in their new environments, these translocated species are often creating new beneficial trophic cascades. Take burros for example:

“In North America, we have found that introduced wild donkeys, locally known as “burros”, dig wells more than a metre deep to reach groundwater. At least 31 species use these wells, and in certain conditions they become nurseries for germinating trees”, say the lead authors of the study.

“Everywhere you look, there are species that are doing very well in the human-modified world. That is what I mean by nature is thriving,” says the Prof.

But though every cloud has a silver lining, every silver lining also brings with it its cloud. The cocaine hippos, though thriving thousands of miles from their native habitat, are creating a little havoc of their own. With the damage to the environs they have decided to call home, and disturbance to native wildlife, they’re giving Colombian conservationists a few nasty headaches. Not to mention the threat to people – the hippos seem quite at home in town, as you will see from the video.

The thriving colony may thrive for this generation only, if Cornare‘s neutering program is successful.

The moral of the tale is surely, that though pockets of threatened species may flourish far from their native habitat, will we be able to say the same in 50 or 100 years time? We’d better not be relying on the cocaine hippos for the survival of their species. And there’s a reason why megafauna fit so well in their native habitats.

The essence of Nature is change. Embrace the change. We can’t hold back the tide

I can’t put the Prof’s point better than he does himself:

“We must become accustomed to thinking that the world will continue to change, rather than hankering after some rose-tinted past that it is no longer possible to return to.

“The idea that we are somehow keeping the world in a pristine natural state is a kind of mirage because the entire planet has already been transformed by humans. The reality is that the world is dynamic and the distributions of species are changing. You can try to intervene and keep things as they are, but this is not how the biological world works. With climate change set in motion, it will be impossible to keep things just as they are. What I’m saying is, go with the flow a bit more and choose carefully which fights you are going to fight because otherwise you are going to throw good money at losing battles.

“The rate at which we are moving other animals and plants around the world is the greatest it has been for at least the half-billion years. It’s like we have reunited all the continents into a new version of Pangea. We are connecting up the world. This is an unprecedented experiment. But the outcome will be that the most successful animals, plants, fungi and microbes will rise to the top. And with more robust species, you can expect future ecological systems to end up being more robust as well.”

It’s certainly true that many species are adapting themselves to a human-dominated world. Foxes, raccoons, coyotes and Canada geese are among the many species moving into cities. Coyotes too – one has even made a Chicago graveyard his home. There are wild boar in Berlin, peregrine falcons in the centre of London. Many of these animals are seeking refuge from hunting and persecution. Cities have become a safer place for them. And they are adapting to city life fast. Pavement ants appear to be thriving on discarded junk food. And in Britain, birds’ beaks have lengthened noticeably in the last 40 years, a true genetic, evolutionary adaptation to the prevalence of urban and suburban garden bird feeders. “That’s a really short time period in which to see this sort of difference emerging,” says Professor Jon Slate.

Wrapping up

Professor Chris’s message is beguiling – he’s like a kind uncle patting us on the head and telling us not to worry, everything is going to be just fine. But I’m not ready to be that easily placated. I have profound misgivings. He may have hit the nail on the head with his prognostications for the future of the planet, but is that the planet we want to see? Three thoughts:

1  Am I wrong to think there’s a danger the professor’s contentions could do a lot of harm? If the message we’re receiving is you can’t hold back the tide, why should we bother doing anything? Let Nature and Fate take their course. After all, Nature is thriving, Nature will keep adapting and Nature will survive. So why trouble trying to check carbon emissions, why trouble banning plastic bags, why bother saving the tiger? Let’s just kick back and “go with the flow.” Life would be so much easier, wouldn’t it?

2  The Prof dubs life on Earth “an unprecedented experiment”, which he watches unfolding before him as if from on high. But it is an experiment in which animals, human and nonhuman, are getting hurt. Is sitting back and watching with fascinated scientific detachment an appropriate response to the sight of a slaughtered elephant with flies crawling over the congealing pools of blood where his tusks should be? Or a polar bear on shrinking ice, starving and unable to feed her cubs. Or the terror in the eyes of an orangutan infant, orphaned by human cruelty and greed. Creatures are suffering – now, today, and will keep on suffering if we don’t make every effort to put the brakes on this cruel ‘experiment’.

I’ve said this before, and no doubt I’ll be saying it again because I believe it to be true: “The mysteries and marvels of Nature we will never fully fathom. Nature is an irreplaceable treasure, and to lose even the smallest scrap of it is tragic beyond measure.”

So I’m afraid I cannot echo the Professor’s optimism. The future of the Earth he foresees where only the toughest few survive is a planet desperately diminished in richness and complexity. Species at threat right now have their own unique and vital roles within the complex web of life. We do not know all the ways their loss will impair our own survival. But we do know we will lose our delight, our constant surprise at their dazzling beauty, their awesome abilities, from the humblest woodlouse to the blue whale, king of the oceans. Every day we discover more wondrous beings we never knew shared our planet with us. And we’ve barely even begun to uncover the complexity of their thoughts and feelings, the secrets of their lives.

Above all, they too have a right to their life and a place to live it, untrammelled and free.

The good Prof says, “Appreciate the world for what it is, rather than spending time being sad that the world isn’t how you think it was supposed to be…”
But I’m with Zen master Thich Nhat Hanh: “What we most need to do is to hear within us the sound of the Earth crying.”  

How about you?


Further reading

How do you stop the next mass extinction? Look to the past

The Geoengineering Fallacy 

Artificially cooling planet ‘risky strategy,’ new research shows

Sources

*Radioactive contamination from Chernobyl detected all over the world – Global Radiation Patterns

Why we should accept our ecological state for what it is, not what we want it to be – MNN

From feral camels to ‘cocaine hippos’, large animals are rewilding the world

The Anthropocene: Has human impact changed Earth forever?

How Wild Animals Are Hacking Life in the City

Related posts

Half for Us Half for the Animals

When Everyone Is Telling You Meat Is The bad Guy

Hope for the Animals & the Planet

The Living Planet Report – Our Dinner Plates Are Destroying Life on Earth

Extinction Is Forever – Why We Need To Change To Save Animals

 

 

 

 

 

 

Millennials Are Veggie Because They Don’t Know Any Better!

Who says so? A certain Richard Kottmeyer addressing the ‘2017 Chicken Marketing Summit’

The industry has a problem. Millennials just don’t want to eat their chickens. Kottmeyer, senior partner at the Farm to Fork Advisory Services, acknowledges it’s a challenge marketing ‘poultry products’ to them, and appears to be struggling to dredge up reasons for their entirely unreasonable behaviour. Judge for yourself.
Reason No.1
Millennials believe they are self-experts. They ”believe”, he says, they can find things out for themselves using Google as their source of information. And I guess there’s plenty on the web the poultry industry would prefer they didn’t see.
Kottmeyer’s strange answer to this particular marketing problem is, “Common sense has to replace [the] complexity of data and science.” He reckons if you approach millennials only with science-based information, they think poultry producers have something to hide. Well, don’t they?
Is it significant, I wonder, that this marketing summit took place in North Carolina, one of the handful of states that succeeded in getting ag-gag laws passed, making it illegal for whistleblowers to expose the cruelty and horrors hidden behind the doors of the livestock industry?
I don’t follow Kottmeyer’s logic, but I’d love to know what science-based information the industry could possibly offer millennials that would convince them eating chicken was a great idea. Or even how a ”commonsense” approach might do the trick. Mr Kottmeyer fails to specify.
Reason No.2
He continues. This generation is all about the character of a brand. ”Millennials relate to companies’ products with which they can see a benefit, even if they don’t exactly know what that benefit means.” Translation: millennials are dumb.
Reason No.3
Food has become a statement, so chicken is no longer just chicken.

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Take, he says, the appeal of products labelled organic, ”even if the consumer doesn’t fully understand what that label means. The consumer may simply believe the product to be better because it’s labeled differently.”
Translation: millennials are dumb. Is he seriously suggesting the factory farmers slap a different label on the dead bodies in the supermarkets and we’ll all start buying them again?
K’s Reason No.4
Pets are now millennials’ ‘children’ and they trust their vets more than their own doctors. What millennials don’t understand, he says, is that those same vets are treating Big Food’s poultry and other livestock.
They probably don’t ‘understand’ it because the same vets are not treating both companion animals and livestock! Is Kottmeyer implying that the industry’s livestock receive the same kind of care as companion animals, and for marketing ‘poultry products’ to difficult-to-manipulate millennials, this could be a way in?
Reason No.5
Millennials believe in transparency. Well, why wouldn’t they? Kottmeyer bizarrely cites as evidence for this claim that 9 out of 10 of millennial women have taken and shared nude, or semi-nude pictures of themselves. The marketing conclusion he draws from this statistic is that brands need to be as naked and vulnerable as millennials. (I know!)
”If your brand isn’t naked, it isn’t going to last very long,” he says. We live in hope Mr K.
Reason No.6
Millennials struggle with self-identity, he says. He bases this assertion – again, bizarrely – on the apparent fact that there are 58 ways to gender-identify now on Facebook. Are you starting to wonder, like me, if Mr K has a few snapped synapses inside that head of his?
This means, he believes, that millennials are lost, and ”don’t know what to believe other than to follow the trend.” Translation: millennials are dumb.
Poultry and other meat producers must create that trend.”
Kottmeyer sums up
Millennials are lost souls, don’t know who they are, or what they want. They just follow trends they believe are popular. All they “need [is] to be inspired and coached,” by the poultry industry, naturally. In your dreams Mr K.
Therefore he concludes, poultry producers need to create a trend of their own, “a soulful brand that stands for something and allows the millennial to relate to the company.” 
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Find me the “soulful” in this. All I see is callous disregard & death
Now for the truth without the marketing spin – the real reasons millennials are rejecting Big Food’s ‘poultry products’
  • The vast majority of hens are bred to grow so big so quickly the poor creatures’ legs buckle and give way under their own weight so they can no longer stand
  • To cut costs factory farmers commonly change the hens’ litter only every few months, or even once a year. So hens who are generally sent to slaughter at 6 -7 weeks are lying in the waste of who knows how many hens before them. The result: hens suffering ammonia burns, respiratory diseases, and eye problems
  • Conditions are so bad, at least 139 million hens in the U.S. annually, maybe more, die before they even reach an age to get sent to slaughter. 139 million wretched and entirely wasted lives
  • Those who do get to slaughter are shackled upside down by their feet, then shocked in an electrified water tank before having their throats slit, some still conscious
  • The worker on the slaughter line slits 140 hens’ throats per minute, more than 2 birds every second. Now, in line with Trump’s de-regulatory agenda the National Chicken Council is petitioning the USDA to permit poultry plants to operate “at any line speed” they can safely handle, freeing them from the 140 birds-per-minute limit

     

Chicken production quote john webster

If you can bear it, watch this. THIS is the real reason why millennials don’t want your chicken, Mr Kottmeyer. No amount of clever marketing can disguise the truth.

And if you’re not already, you might want to go vegan. Find out how here

Sources

Millennials and livestock: A mindset worth changingWATTAgNet

Big Food Is Worried About Millennials Avoiding Animal Products – EcoWatch

Another Obama decision reversed? – NBC News

Related posts

Can You Help Save the 19 Billion?

8 Things Everyone Needs to Know About Hens

The Real Truth in Numbers About the Farming of Animals


 

The Vegan Mafia – Driving the Post-Animal Future of Food

Vegan Mafia? This particular ‘underworld’ is subversive, for sure, but nothing like as sinister as it sounds. In fact, it’s all good. It’s the nickname given to a group of committed (and super-rich) vegans, including the creator of Google Ventures Bill Maris, who choose to put their money where their mouth is, literally – in plant-based start-up companies. Proving that you can have strong ethical goals and still be hard-headed in business, they reckon their investments are a pretty safe bet on a greener future for food.

“There’s a whole community of us building and funding vegan companies,” says long time vegan Ryan Bethencourt.

Who is Ryan Bethencourt, you ask? He may not be a household name, even in vegan households, but he should be. 38 year old Miami-born Ryan is a highly-qualified bioscientist with degrees from Warwick, Cambridge and Edinburgh Universities. In 2014, he co-founded IndieBio, and has become a major mover and shaker in the post-animal bioeconomy, and advisor to The Good Food Institute

He and his team at IndieBio have funded 68 biotech start-ups to date, including Clara Foods (animal-free eggs), New Wave (algae- and plant-based ‘shrimp’), and Pembient (lab-made wildlife products).

Interestingly, each one of those companies completely independently of the others, describes itself on its website as ‘subversive’, or uses the verb ‘subvert’. Oxford English Dictionary: ‘To subvert’ meaning ‘To undermine the power and authority of an established system” What could be more perfect than undermining the atrocity that is animal agriculture in the 21st century.

Though our mafia are all vegan, what emerged in interviews with a handful of the ‘mafiosi’ conducted by CNBC, was that the start-ups they invest in don’t just target their new products at vegans – though of course we do get to reap the benefits. They love the idea that Beyond Meat for instance, has got their burgers selling from the meat counters in big grocery chains. And that eatery chain Veggie Grill primarily serves people who also eat meat – which is great, because obviously they’re not eating meat while they’re dining at Veggie Grill.

30 year old ‘Robot Guru’ aka billionaire Kyle Vogt, who in September last year hit the headlines by buying the most expensive house in San Francisco, is a VM (Vegan Mafia) newcomer. Just about the same time as he purchased the house, his wife opened Charlie’s Acres sanctuary for farm animals rescued from abuse, or destined for the slaughterhouse.

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Happy animals at Charlie’s Acres (pics from their Fb page)

Kyle figured that if his wife was busy saving them, it didn’t make sense for him to keep on eating them. So he went vegan.

A year on, his business angle is, that though appealing to people’s hearts has its place, creating plant-based foods that taste better and are cheaper than foods derived from animals makes the best business sense.

VM investor Seth Bannon is another remarkable vegan. He was only 14 years old when he began volunteering for advocacy organisations. Fast forward a few years: frustrated by the outmoded technology he found being used in the advocacy world – a good 10 years behind the video games he was playing – he set up Amicus: its mission: “To empower people to advocate for the causes they care about through technology”. Now Amicus’s cutting edge tech powers The Human Rights Campaign, Greenpeace, Everytown for Gun Safety, The Humane League, and more.

Amicus’s success opened Seth’s eyes to the potential for positive social change through business. He co-founded and still runs Fifty Years, a venture fund supportingentrepreneurs solving the world’s biggest problems with technology.”

But back to food. Seth may have ideals, but he has no illusions: “The case for giving up meat is clear: There’s a health case, an environmental case,” he said. (Not to mention an animal welfare/animal rights case.) “But we have largely given up on education as a tool for convincing people.”

As we all know to the animals’ cost, you can show people the horrors of animal ag, you can tell them how it’s wrecking the planet and contributing to climate change, you can say, animal products are bad for your health, but some people just do not want to know. The entrepreneurs Seth is backing, he says, look at the market through a “strict business lens.” 

So the VM look to support plant-based products that will be yes, healthier and environmentally friendly and cruelty-free, but most of all cheaper to produce than the current animal products they are looking to replace.

Geltor is a good example – a less expensive as well as cruelty-free plant-based method of making a replacement for gelatin  (currently produced by boiling the skin, tendons, bones from cows and pigs). Geltor’s aim is to disrupt/subvert the gelatin market with what is hoped will be a game-changing animal-free alternative. Because even if people don’t care about the animals, hard economics is an unanswerable argument.

The Future of Food: The Top 2 Trends Shaping The Food & Beverage Industry In 2018

CB Insights which sifts millions of media articles to track trends, lists the top 8 food trends for 2018. And the top 2 of the 8 are…… (drumroll here please):

Food Trend Number 1 Diet tribalization intensifying

That’s industry in-speak for rapid growth in the number of consumers adopting certain lifestyle-based diets, in particular the vegan diet (we’re a tribe!), and the paleo diet. “The paleo diet emphasizes natural, sustainable, plant-based foods, which relates to overall trends toward plant ingredients within the food space. Vegan and gluten-free foods have also moved into the mainstream since 2012.”

Revere (vegan energy drink powders), Rhythm Superfoods (vegan kale snacks) Koia (plant-based smoothies) are some of the vegan start-ups which have drawn investment this year. And tellingly, while start-ups in vegan and veggie meal kits like Sun Basket and Daily Harvest continue to attract funding, meal kit start-ups that are non-diet-specific (ie for omnivores) are struggling.

Food Trend Number 2: Alternative proteins diversify and attract meat leaders

With the runaway success of companies like Beyond Meat and Impossible Food, and ever-increasing consumer demand for plant-based foods, start-ups are sprouting up all over. And some are pioneering new kinds of plant protein – not just nuts and soy. We’re seeing pea protein, algae protein and chickpea protein. Ripple is a great example. Ripple attracted funding of $43.6 million. That is a lot of funding. Its pea-based ‘milk’ is already sold widely in major grocery store chains. And no cows were hurt in the making of this milk.

The Ripple Effect

This time we’re not talking pea milk. The financial and technological stimulus the Vegan Mafia has provided to the plant-based market has created such a stir in the food industry, it’s less like a ripple, more like a tidal wave. Meat corporations cannot afford to be left behind. The US’s biggest meat producer Tyson, last year acquired a 5% stake in Beyond Meat, and followed this by setting up a $150 million venture capital fund to support the development of plant-based foods. Tyson is excited about the fund because it gives the company “exposure to a fast-growing segment of the protein market”.² General Mills, Hormel Foods, and Maple Leaf Foods are some of the other giants grabbing a piece of the plant-based action.

Not satisfied with that, many of the mainstream companies are producing their own plant-based product lines. Pret A Manger for example opened a vegetarian-only restaurant, Veggie Pret.

veggie-pret-outside
UK-based Pret A Manger’s gamble with vegetarian-only restaurants paid off when it registered a 70 per cent increase in sales, enabling it to make it a permanent fixture © Pret A Manger

That proved so popular, this year the company announced plans to make it permanent. Ben and Jerry’s and Hellman’s are among others capitalising on the growing demand for vegan foods too.

Big Investors outside the food industry

Big investors outside the food industry, alarmed by the ravages animal ag inflicts on animals, the environment and the climate, are predicting and promoting a plant-based future too. In 2016 “a group of 40 investors including Aviva and Swedish state pension funds managing $1.25 trillion in assets launched a campaign to encourage 16 global food companies (including Kraft Heinz, Nestle, Unilever, Tesco and Walmart) to respond to the material risks of industrial farming and diversify into plant-based sources of protein.”

“The plant-based meat market is set to reach $5.9 billion by 2022 and could make up a third of the market by 2050 according to some estimates. Worldwide sales of non-dairy milk alternatives more than doubled between 2009 and 2015 to $21 billion over concerns regarding saturated fat levels, lactose intolerance, hormone content and antibiotic use in dairy cows, as well as questions on animal treatment.”

“Our population is set to increase to 10 billion people by 2050 and supplying protein to everyone will prove to be a challenge if we rely only on animal-based sources. This presents a compelling opportunity not only for forward looking investors but also innovative companies who want to profit from a burgeoning plant-based protein market that is set to grow by 8.4 percent annually over the next five years.”²

But would any of this have happened without the initial and ongoing $100s of millions impetus from the Vegan Mafia?

The host of pioneering plant-based companies, and the vegan investors backing them from behind the scenes, give us hope for the future. With the torrents of bad news we get daily on the sorry state of our world, it’s sometimes hard not to get down. But committed, driven, and talented vegans like Seth, Ryan, Kyle, Bill and the rest, still in the summertime of their lives, using their wealth so effectively to address the problems of the planet, set a rainbow for us in an otherwise dark and stormy sky. Long may the Vegan Mafia, and all the animals they are saving continue to flourish. And here’s hoping for a better tomorrow.

Follow Charlie’s Acres on Facebook here


News October 25th 2017 CEO of Vegan Milk and Beverage Company Named One of Goldman Sachs’ Most Intriguing Entrepreneurs!

Sources

¹Wiki

²Plant based alternatives attract investment from meat producers – Lifegate

Vegan mafia: food investor network includes Bill Maris, Kyle Vogt – CNBC

Billionaire tech entrepreneur Kyle Vogt, 30, is revealed to be the buyer of San Francisco’s most expensive mansion after dropping $21.8 million for it – Mail Online

Related posts

Big Meat, We’re Making You History!

When Everyone Is Telling You Meat Is The Bad Guy

This is the Future – 5 Awesome People Make Fabulous ‘Post-Animal’ Food

German Meat Companies Are Investing in Veg Meat

Which is Your Burger of Choice for the Future of Food?

Will New Pea Milk Spell Demise of Dairy?

The Bright New Age of the Humane Economy


This is very interesting – and also hopeful.: Conservation X Labs using the tech startup model to work on challenges in the difficult and complex space of environmental protection.Read more here


Are Meat & Dairy Really Bad for Sustainability & the Planet? UN Scientist Says Not

“As a Livestock Policy Officer working for the Food and Agriculture Organization of the United Nations, I have been asked many times by the press to report on the negative environmental impacts of livestock.” Anne Mottet, PhD.

“Doing so, I came to realize that people are continually exposed to incorrect information that is repeated without being challenged, in particular about livestock feed. This study [will] better inform policy makers and the public.”

Anne Mottet’s study concludes that farming livestock is “a much smaller challenge to global food security than often reported.” I remain unconvinced.
Dr Mottet is an enthusiast for livestock farming Here are her reasons:
  • Meat makes up 18% of global calories and 25% of global protein consumption and provides essential micro-nutrients, such as vitamin B12, iron, and calcium
  • Livestock use large areas of pastures where nothing else could be produced
  • Animals add to agricultural production through manure production and draught power
  • Tending livestock provides income for people in rural areas
  • Because cattle graze and forage, they only need 0.6kg of protein from human food to produce 1kg of protein in milk and meat
  • Milk and meat are of “higher nutritional quality”. Livestock “turn edible crops into highly nutritious, protein-rich food.”
Dr Mottet’s points suggest livestock farming is an efficient use of resources

But is it? Critics of livestock farming say, because the animals consume food that could be eaten directly by humans, and need a lot of it to turn it into comparatively small quantities of meat or dairy, it’s a hugely inefficient food system. For example, it takes 7 kg of grain to produce 1kg of beef.

Not true, says Dr Mottet. Her study appears to show that only 3kg of cereals are needed to produce 1 kg of meat. To me that still sounds wasteful, just not quite so wasteful. In any case the UNEP (United Nations Environment Programme) does not agree with her figure:

“The production of meat, milk and eggs leads to an enormous loss of calories grown in fields, since cereals and oil seeds have to be cultivated to feed to animals. According to calculations of the UNEP, the calories that are lost by feeding cereals to animals, instead of using them directly as human food, could theoretically feed an extra 3.5 billion people. Feed conversion rates from plant-based calories into animal-based calories vary; in the ideal case it takes two kilograms of grain to produce one kilo of chicken, four kilos for one kilogram of pork and seven kilos for one kilogram of beef.”

And according to the Union of Concerned Scientists Nearly 60% of the world’s agricultural land is used for beef production, yet beef accounts for less than 2% of the calories that are consumed throughout the world.”

If we are left in any doubt about livestock farming’s wastefulness, how about this? Thousands upon thousands of indoor cows – not outdoors grazing and foraging –   dutifully turning food humans could eat themselves like grain, into human food of “higher nutritional quality” (we’re talking the cows’ milk Nature intended for their own cow babies, so ‘human food’?) – Only then for niagaras of the stuff to be tipped straight out into fields or dumped in manure lagoons. Because that’s where 43 million gallons of US milk got jettisoned in the first 8 months of 2016. 43 million gallons surplus to requirements – not needed as ‘higher nutritional quality’ food for humans, but simply wasted. Efficient? Not so much.

Grazing and Foraging – The CAFO

The trouble with Dr Mottet’s ‘grazing and foraging’ point is, the vast majority of farmed cattle in the world never get the chance to graze and forage. Modern day cattle and dairy farming have given us the prison that is the CAFO.

“In the United States and other parts of the world, livestock production is becoming increasingly dominated by concentrated animal feeding operations (CAFOs). In a CAFO, animals are crammed by the thousands or tens of thousands, often unable to breathe fresh air, see the light of day, walk outside, peck at plants or insects, scratch the earth, or eat a blade of grass.”

“With the rise of factory farming, milk is now a most unnatural operation. The modern dairy farm can have hundreds, even thousands of cows. The animals spend their lives being fed in an indoor stall or a crowded feedlot. One of the largest dairy farms in the world is under construction in Vietnam and is slated to hold 32,000 cows.”

 Healthy food?

As for the “higher nutritional quality”, you certainly get plenty of extras in your milk: the hormones and growth factors produced in the cow’s own body, and with them synthetic hormones such as recombinant bovine growth hormone, used to increase milk productivity. Perfect to knock your own delicately balanced hormone systems out of whack. Then there are the antibiotics. And the poisons: pesticides, polychlorinated biphenyls, dioxins, melamine, and carcinogenic aflatoxins. So the Physicians’ Committee for Responsible Medicine tells us, based on a multitude of reliable research studies.

What about the cattle’s flesh. How many warnings have there been in the last few years about the risks of meat consumption, especially red meat? For trustworthy mortality risk statistics, check out Harvard Health Publications from Harvard Medical School, Cutting red meat for a longer life.

Dr Mottet’s cattle feed piechart

livestockpro

Unusable for human food?

Dr Mottet’s pie chart suggests that only 14% of crops fed to cattle would be suitable as human food. But statistics from her own employer, the FAO would appear to tell another story altogether: “Livestock is the world’s largest user of land resources, with pasture and land dedicated to the production of feed representing almost 80% of the total agricultural land.”

Of the 330 million acres of agricultural land in the U.S., 260 million acres are used to grow fodder crops. That is 78.78% of all land in the States available to grow food, that is at present growing food to be fed to animals so they can be turned into food for humans. Are all of those crops unsuitable for humans? And is all of that land unsuitable for growing food for humans?

Globally, 33% of the Earth’s arable land is growing fodder crops for livestock. 40% of the world cereal production goes into their stomachs. Fodder crops are commonly alfalfa, barley, soy, kale, canola, swede, turnip, maize and millet – all of which can be eaten directly by humans. Dr Mottet’s figure of 14% doesn’t seem to tally with the statistics from her own organization of crops taken to feed farmed animals which could go straight to our kitchens instead.

Livestock farming’s environmental impact

Dr Mottet’s focus is on the sustainability of farming livestock, but apart from the briefest reference in her opening sentence, she does not mention the damage livestock farming wreaks on the environment. Yet environmental degradation inevitably impacts the very global food security she says farming livestock provides, because it impacts the health and viability of the planet itself. Are any of these aspects addressed in this study?

Fertilizer Growing crops to feed livestock in itself causes a massive amount of pollution. Take for example this year’s ‘dead zone’ in the Gulf of Mexico spreading over an area bigger than the size of Wales – de-oxygenated sea, death to all the marine life in it. “The environmental campaign group Mighty Earth has blamed the meat industry for the dead zone, claiming much of the nitrate and phosphorous pollution came from fertilizer used in producing vast quantities of corn and soy to feed meat animals.” And incidentally naming as the main culprit Tyson, America’s biggest meat producer.

Manure Is the animals’ manure a valuable commodity boosting agricultural productivity? Its disposal is in reality often problematic: “Algae blooms, salmonella and E. Coli, groundwater contamination, and bad smells are just a few of the problems animal manure can cause. In small doses, it’s the stuff of life—the fertilizer plants need to grow. Mishandled, it’s an environmental disaster in waiting. Each year, farm animals in the United States produce over 335 million tons of manure. That’s roughly the weight of 1000 Empire State Buildings.” Modern Farmer

Meat processing plants There is no question that industrial agriculture is polluting the nation’s waterways, but huge factory farms are not the only culprits: processing plants also dump millions of pounds of toxic waste into rivers, lakes, and streams” Read more – USA: Meat is Murdering American Rivers

Water “The production of one kilogram of beef requires 15,414 litres of water on average. The water footprint of meat from sheep and goat (8,763 litres) is larger than that of pork (5,988 litres) or chicken (4,325 litres). The production of one kilogram of vegetables, on the contrary, requires 322 litres of water.” (A Global Assessment of the Water Footprint of Farm Animal Products)

Extinctions Think Amazonian rainforest.Diets rich in beef and other red meat can be bad for a person’s health. And the practice is equally bad for Earth’s biodiversity, according to a team of scientists who have fingered human carnivory—and its impact on land use—as the single biggest threat to much of the world’s flora and fauna. Already a major cause of extinction, our meat habit will take a growing toll as people clear more land for livestock and crops to feed these animals, a study in the current issue of Science of the Total Environment predicts.” Science Magazine. Read more

Greenhouse gases Total emissions from global livestock: 7.1 Gigatonnes of Co2-equiv per year, representing 14.5 percent of all GHG emissions” produced by human activity.

And this from ‘Livestock’s Long Shadow’ 2006: “A 2,000 kcal high meat diet produces 2.5 times as many greenhouse gas emissions as a vegan diet, and twice as many as a vegetarian diet. Moving from a high meat to a low meat diet would reduce a person’s carbon footprint by 920kg CO2e every year – equivalent to a return flight from London to New York. Moving from a high meat diet to a vegetarian diet would save 1,230kg CO2e per year.”

Both reports from the UN Food & Agriculture Organization – interestingly, Dr Mottet’s own organization.

“According to a recent analysis, just a single dietary change — substituting beans for beef — could nearly satisfy the United States’ emissions reduction goals under the Paris Agreement.”

To be fair, Dr Mottet does say, certain [livestock] production systems contribute directly to global food security”, and her points do make some sense if she’s talking about rural economies in less developed countries. Then the animals may be ‘useful’ to pull carts and carry loads and their manure may be beneficial to the land. And the animals may graze pasture unsuitable to grow food for humans. But in those places livestock numbers are minuscule in comparison with the numbers in the biggest livestock farming nations such as India, Brazil, China and the USA, where none of these things is true. Quite the opposite:

“The present system of producing food animals in the United States is not sustainable and presents an unprecedented level of risk to the public health and damage to the environment, as well as unnecessary harm to the animals we raise as food.” Robert Martin, Director of the Pew Commission on Industrial Farm Animal Production. And the same is just as true of all other major meat and dairy producing countries too.

130617-pulse-interview-2016-international-year-of-pulses-charlie-higgins-320x202Only last year the United Nations Food & Agriculture Organization (Dr Mottet’s own employer) promoted the vision of plant food, not livestock as the future for global food security, and designated 2016 ‘The International Year of the Pulse’

Pulses  are economically accessible and contribute to food security at all levels [They] are an inexpensive source of protein – a crucial component of any healthy diet, but especially in poorer areas where meat, dairy and fish are economically inaccessible. Pulses can also serve as a source of income, as smallholder farmers who grow pulses can sell them at markets,” and turn them into added value products for additional income.

“FAO also added that as an affordable alternative to more expensive animal-based protein, pulses are ideal for improving diets in poorer parts of the world, where protein sources from milk if often five time more expensive than protein sourced from pulses.” UN News Centre

The FAO specifically recommends the farming of peas, beans and lentils, not cattle, in those rural economies where Dr Mottet wishes us to believe farming livestock makes such an important contribution.

But still, Dr Mottet’s conclusion is:

“Animal production, in its many forms, plays an integral role in the food system.”

She ends her report with the FAO’s estimate that given the ever-increasing global demand, 70% more animal products will be needed to feed the world by 2050 – and that will of course require still more land. Yet already, with 50 billion food animals being raised and slaughtered each year, the Earth is being overwhelmed by food animals that consume massive quantities of energy and resources, whose wastes foul waterways and farmlands, and when eaten excessively, degrade our health.” CAFO the book

But Dr Mottet places her faith in science to provide ever-improving FCRs – feed conversion ratios. “FCR is a ratio measuring the efficiency with which the bodies of livestock convert animal feed into the desired output.” Or, as I prefer to put it, it’s the science of bleeding ever more out of the farmed animals (genetically engineered to maximize their ‘productivity’) while feeding ever less in (in terms of resources).

It doesn’t add up

As we have seen, Dr Mottet study appears to directly contradict other United Nations’ reports, some emanating from different branches of the UN, and some from her own, the FAO.

A report from United Nations Environment Programme’s International panel of sustainable resource management 2010 reported in The Guardian “A global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change, a UN report said today.” 

Another report, this time from the UN’s International Research Panel (IRP) August 2016. Technocracy News’ headline ran: “The United Nations would like to remove every meat animal from the face of the planet if it could, and especially cattle.”

And then of course, there is the United Nations’ “International Year of the Pulse”, for which they produced an altogether wonderful book (pdf here) – so much more fascinating, appealing, and colourful than the humble bean and lentil might lead you to imagine. I would urge everyone to take a look.

“Thanks to their high levels of protein, fiber, and other nutrients; low requirements for water and other agricultural inputs; long shelf life; and cultural and culinary relevance around the globe, [pulses are] an uncompromising enemy of hunger and malnutrition worldwide and a genuine superfood for the future.”

The future is beans, Dr Mottet. Not beef. Even the FAO says so.

Help yourself, help the planet  Go vegan

Update

28th September 2017 – Even the President of Unilever agrees! Read her piece: Plant-Based Diets: A Game-Changer For Our Food System, Our People And Our Planet

Also Global methane emissions from agriculture larger than reported, according to new estimates 11% more, in fact.

Dr. Julie Wolf, U.S. Department of Agriculture (USDA), Agricultural Research Service (ARS), senior author of the study said: “In many regions of the world, livestock numbers are changing, and breeding has resulted in larger animals with higher intakes of food. This, along with changes in livestock management, can lead to higher

 

Dr Mottet is wrong on at least 4 counts:

3rd Oct 2017 Firstly, the fact that some cattle graze on grass does not make farming them less problematic in terms of sustainability.

“Rising animal production and consumption, whatever the farming system and animal type, is causing damaging greenhouse gas release and contributing to changes in land use. Ultimately, if high consuming individuals and countries want to do something positive for the climate, maintaining their current consumption levels but simply switching to grass-fed beef is not a solution. Eating less meat, of all types, is.”

That is the conclusion of a recnt study by Dr Tara Garnett of the University of Oxford, Cecile Godde from CSIRO and a team of international experts. Phys.Org

5th Oct 2017 Secondly, the Extinction & Livestock Conference hosted by CIWF and WWF in London. WWF’s report Appetite for Destruction with staggering statistics about how the production and consumption of meat and dairy is devastating the planet. Their particular focus was Dr Mottet’s own area – crops grown for animal feed. In 2010 an area the size of Yorkshire was needed to grow soy for cattle feed just in the UK. Now in 2017 the amount of land needed to produce crops for animal feed worldwide is equivalent to the size of the EU. The threat to food security is near its tipping point. WWF, like the FAO before them and many national governments around the world, urgently advises us to eat more plants, and cut back on meat and dairy. Meat and dairy are destroying the planet and driving 60% of Earth’s species into extinction.

And thirdly, meat and dairy are not of “higher nutritional quality” as Dr Mottet claims. Apart from the health risks I referred to above, feeding animals energy- and protein-rich crops produces animal products containing less of the healthy omega-3 and more saturated fat. You would need to eat 6 chickens today to obtain the same amount of omega-3 you would have got from one chicken in 1970. “There are serious concerns that our current food system will not be able to meet the future fatty acid needs of our growing global population.”

Fourthly, soil degradation and depletion. 80% of Earth’s land used for agriculture is given over to livestock grazing or growing feed. Philip Lymbery of CIWF quoted at the conference a 2015 FAO report that agriculture as a whole has degraded the soil to such an extent that there are only 60 harvests left in it. “The techniques that were supposed to feed the world threaten us with starvation.” George Monbiot in the Guardian Sorry Dr Mottet, your improved FCRs are simply not going to  cut it.


Disclaimer
I am no match for Dr Mottet either in terms of qualifications or access to the data. However, it seemed important to draw attention to other statistics and expert opinions, with which her arguments and conclusions appear to be in conflict.

PS There are 58 varieties of pulses around the world. I counted them!



Sources

Livestock production, a much smaller challenge to global food security than often reported

Agriculture at a Crossroads – Global Agriculture Org.

Welcome to the World of CAFO Farms become factories. Rivers of waste. Communities under siege. Declining health.

America’s mega dairy farms

The Wall Street Journal

Scientists find polluted sea ‘dead zone’ that is bigger than Wales – The Independent

What to do with all the poo? – Modern Farmer

Sustainability heavyweights take aim at environmental impacts of soy, beef, palm oil – Conservation International

 UN urges global move to meat and dairy-free diet – The Guardian

Tax Meat Until It’s Too Expensive To Eat, New UN Report Suggests – Technocracy News

FCR – Wiki

Related posts

When Everyone is Telling You Meat is the Bad Guy Revisited

Don’t Care About Animals? Meat & Dairy Are Poisoning Your Land Air & Water

Another Nation Trims Meat From Diet Advice

If everyone on Earth ate a Western diet, we would need two Planet Earths to feed us. We’ve only got one and she’s dying

The Living Planet Report: Our Dinner Plates are Destroying Life on Earth

Which is Your Burger of Choice for the Future of Food?

Favourite Food for Cows?

 

 

Now is the Time for Pragmatic Vegan Advocacy

“In the fight to protect farm animals, our metric should be progress, not perfection”

At the bottom of this post  –  forgive the reblog, since it is always and only for the animals – you will find the link to an exerpt from Tobias Leenaert’s book, “How to Create a Vegan World.” The gist of it is that there will be a time for pure vegan idealism, but we’re not there yet. Right now guys, pragmatism is the name of the game. It seems like the HSUS and its CEO Wayne Pacelle are on the right track.

“HSUS’ anti-meat crusade is taking its toll on the beef industry and convincing kids to go green will only make matters worse.”
 The Humane Society of the United States “has almost single-handedly forced pork producers to change their policies.”
“The Humane Society of the United States is hitting the meat industry where it hurts. They’re convincing cooks to reduce the amount of meat from their menu.”

What is the relevance of this to us vegans and animal advocates here in the UK? Well, apart from the obvious – that HSUS‘s progress improving the welfare of farmed animals and encouraging people to cut back on meat, means fewer animals enduring less suffering – HSUS is the biggest animal charity in the world, and with its high public profile possibly the most influential ideologically.

CEO Wayne Pacelle opens what is clearly a deeply felt and thoughtful post in Alternet with those quotes, because they’re confirmation that his (and the organisation’s) pragmatic approach gets tangible results.

So it is hardly surprising that both the charity itself and Wayne personally are subject to frequent hostile onslaughts from Big Meat. That’s no more than you would expect. But sadly, vocal and sometimes vitriolic attacks also come from fellow activists, especially hardcore abolitionists. They have no time for HSUS, regarding the charity as paddling around in the shallows, or worse, fraternising with the enemy. (The charity also finds itself under attack from Big Meat stooges posing as hostile fellow animal activists)

Abolitionism condemns welfarist single issue campaigns such as those HSUS runs to get gestation crates and veal calf cages banned, for instance. The argument is that s-i-cs divert focus, time, energy and resources away from the only acceptable aim, which is to achieve full animal rights, to arrive at a world where animals are liberated from their present status as property for human use. That is what we all want and work towards, it goes without saying.

And that’s not the only perceived problem with ‘welfarism’, the dismissive term opponents apply to the one-step-at-a-time strategy employed by HSUS and other animal charities like CIWF, and here in the UK the RSPCA. Opponents argue that focusing on welfare improvements implicitly condones the use of animals for human purposes and allows people to keep right on eating meat and dairy with a clear conscience. We’ve all heard that old chestnut, “Oh yes, but I only buy high welfare meat.”

But activist-on-activist attacks, not welfarism, are the real waste of time and energy, taking the focus away from what really matters – the animals.

images

As a vegan of 31 years standing Wayne knows all too well the frustration many of us feel, and the sense of urgency to end the horrific treatment and slaughter of billions of animals -the anger, the grief, the emotional pain of knowing what these poor animals are enduring this very minute at human hands.

But dogmatic insistence that everyone sing from the same hymn sheet, accepting nothing less than total animal liberation, and hostility towards those with a different approach to animal issues will never get us where we want to be. Idealism alone, without pragmatism, rarely produces the goods. Diplomacy rather than confrontation, getting people on side, moving the animal agenda into the mainstream inch by inch, practising the art of the possible, is proving a very good way, maybe the best, to progress our common cause.

“Do you ever win friends by scolding others? If you want to repel someone, there’s no better way than to act like a know-it-all, condemn them and show that you have all the answers and that others are fools or callous and heartless.”  

(That just alienates people, as I’ve learned the hard way!)

“The fact is, you win friends by earning trust, by listening and responding to their views, by showing respect and tolerance. Why should we expect these principles not to apply when we are trying to win people over on the matter of eating with conscience?”

There’s no denying that HSUS’s strategy is working. In the last year it has got 175 companies including McDonald’s to agree to phase out cage confinement of laying hens. And nearly 100 companies – including Burger King and Safeway—to make the same commitment for gestation crates.

That is huge. It’s making life more tolerable for millions of farmed animals. And just as importantly, it is moving the case for animals and their rights higher up the agenda. It is focusing attention, opening the doors on what is happening inside those factory farms and slaughterhouses. Making people more aware. Concern for animals has become so mainstream now that 30% of Americans believe animals should have the same rights as humans. So the cause of animal rights has clearly not been harmed by advances in animal welfare. On the contrary,

“It’s no accident that the biggest gains in reducing meat consumption have been coincident with the biggest reform efforts to reduce the most suffering on factory farms. Nor it is coincidental that nations which have stronger farm animal protection laws tend to also have higher rates of flexitarianism and vegetarianism. I cannot tell you how many people have told me, after they saw our television ads in Florida against gestation crates or in California on battery cages that they decided right then and there to go vegetarian. You prick someone’s conscience on a single subject, and you never know where it will lead.”

So true. It’s hard to argue with such a common sense approach. The proof of the pudding and all that.

I’m sure I’m not the only vegan though, who sometimes feels tugged first this way and then that by the seemingly polar opposites of animal advocacy ideology, the pragmatic and the pure. But you know what? It doesn’t have to be either/or. I think I’ve found a kind of way of reconciling the irreconcilable. I’ll be a welfare-abolitionist hybrid, embracing both – like Wayne himself.

I remain an abolitionist at heart, in  faith, in hope and in making my life as free from animal use as is humanly possible. Who can there be who does not yearn to see all animals freed and given back their intrinsic rights? Until that day comes, I’ll just keep signing all those single issue petitions, keep supporting every cause that’s making the world a better place for animals, and keep trying to push our fellow earthlings to their rightful place – at the top of the agenda. Here’s to the peaceable vegan hybrid and more and ever-increasing wins for the animals!

All quotes from Wayne Pacelle. Read his full article on Alternet – it’s well worth it.

“Our play is for the mainstream, to reach the millions of people who have yet to make any move at all, to help as many animals as possible”

Link to Leenaert’s piece on Pragmatic Vegan Advocacy from his book “How to Create a Vegan World.”

Related Posts

The Bright New Age of the Humane Economy

A Whale’s Tale – SeaWorld & the Humane Economy

A Whale’s Tale – SeaWorld & the Humane Economy Part 2

The Gruesome Truth about Cultured Meat

Are you excited at the prospect of lab-grown meat consigning livestock farming and all the attending animal suffering to the annals of history?

Then I’m sorry to throw cold water on your hopes. At the very least I need to spatter you with a warning spray.

In the technological utopia of ‘clean meat’, as is so often the case in the realm of food production, things are not quite what they seem. In fact, some ‘clean meats’ are not clean at all – they’re downright dirty. But there’s an element in this rapidly burgeoning industry that would much rather you didn’t know.

This article lifts the lid, and uncovers a process entirely reliant on the exact same death-march to the slaughterhouse it’s supposed to be replacing.

Of course, this is not new news. The amazing Bite Size Vegan has already unravelled the tangle for us in some extensive detail.

But this article goes straight to the heart of the matter – literally. The truth is simply awful. But we need to know. So please do read. It’s only short, and if this is news to you, share it around.

(Luckily there is still a way we can enjoy those juicy meaty burgers – just make sure you go for the ones cultured from plant cells using only a plant-based growth medium – like the famous Beyond Burger, or the Impossible Foods’ burger. Hampton Creek are promising to have on offer something soon too. Something both tasty and kind.

Help to go vegan here

Source

Why is fetal cow blood used to grow fake meat?

Related posts

Which is Your Burger of Choice for the Future of Food?

Jewish Survivor of Nazi Holocaust Dedicates Life to Victims of Today’s Holocaust – The Farmed Animals

“Polish born Dr Alex Hershaft believes he survived the Warsaw Ghetto in order to commit his life to stopping the oppression of animals in the meat industry. Speaking at the final leg of his European tour at the Jewish Museum in London this week, 82-year-old Alex told the astonishing story of how his harrowing experience resulted in a lifelong passion for animal rights.”

Last week the London Evening Standard featured the story of Dr Hershaft, one of the few Jewish survivors of the Warsaw Ghetto.

To put the miracle of his survival in context:

  • 400,000 Jews were trapped inside the ghetto (1940-1943)
  • 245,000 of them were sent to Treblinka concentration camp
  • In all 300,000 Warsaw ghetto Jews died in concentration camps
  • A further 92,000 of them died of mass shootings, starvation and disease, in the valiant uprising against the Nazis, and the final destruction of the ghetto

Estimates of the total number of Jewish people annihilated by the Nazis in World War II –  between 6 – 11 million.

Each one was not of course simply a statistic, but a real person with a life of his/her own. And mere facts and figures cannot convey the unspeakable horror of the World War II Holocaust. So it’s even more inspiring that Dr Hershaft, this incredible man, channeled his years of suffering and trauma into compassion for other sufferers of oppression – those others now confined just as he was then, often brutally treated, robbed of dignity, and denied their basic rights as sentient individuals – the animals that humans farm for ‘food’.

Estimates of animals killed in the world every year? More than 56 billion, and tragically rising. That is even without counting fish and other marine animals.

The dictionary definition of ‘holocaust’ is ‘destruction or slaughter on a mass scale.’ Yet if we dare to apply such an emotive word to the monstrous flood of life blood flowing from the bodies of those billions of individual cows, pigs, chickens and sheep, slaughtered (like Hitler’s victims) by human hands, we are swiftly shouted down with cries of outrage. But is there a better word to describe what is happening behind closed doors this very second? Click here and I can guarantee you some surprise, if not downright disbelief, at the numbers of different species being stripped of their lives second by second so humans can eat their bodies.

Is this not holocaust on an unimagineable scale, passing unseen, unremarked, and mostly unprotested, right under society’s collective nose? A horror of dystopian inhumanity, insanely become acceptable, for which society at large feels no compunction or concern.

It’s not using the H-word in this context that’s an outrage. This present day holocaust itself is the outrage. So good people, let us close our ears to those cries of indignation, and let’s not stop using the H-word. The outraged will just have to suck it up, because there can be no more authoritative validation for its use in this context than from a Jewish survivor of the Nazi holocaust himself. Dr Hershaft likens the treatment of animals in the meat industry to his experience within a concentration camp, including the use of branding and witnessing piles of body parts on a regular basis.”

The London Evening Standard continues:

“Following a successful career as an environmental chemist, a work trip to a slaughterhouse made him realise his true vocation. As a result in 1976 he co-founded the Farm Animal Rights Movement (FARM) and became a vegan in 1981.”

alex-hershaft-family-photo.jpg
Dr Hershaft with fellow survivors on a boat to America
Dr Hershaft says of his experience:

“This is when I finally realised that there was a valid reason for my surviving the Holocaust and a valid way to repay my debt for surviving. This is when I resolved to spend the rest of my life fighting all forms of oppression.”

Ever since, Alex has spent his life campaigning for the rights of farm animals; as a member of the Advisory Council of Jewish Veg in America, Patron of the Jewish Vegetarian Society, and the current President of FARM. 

For the truth about the animal holocaust in 60 seconds flat – watch here

If you can take it (and even if you can’t, you should. You owe it to the animals), see more here

And if you believe it couldn’t possibly happen in the UK where we have ‘good animal welfare laws’, take a look here

So don’t be a denyer of the animal holocaust – face the truth, and go vegan

Sources

Vegan Holocaust survivor says the reason he survived was to end the oppression of animals – London Evening Standard

The Warsaw Ghetto – Wiki

The Holocaust – Wiki

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Save

Walking the Talk – Danish Politicians Go Vegan

To save the planet no less, last year the UN’s International Research Panel expressed its wish to see every meat animal removed from the face of it, and along with them agri industry’s monstrous environmental footprint.

These are the damning facts
  • 45% of Earth’s land is occupied by livestock
  • 33% of arable land is devoted to growing feed for that livestock
  • 23% of the world’s fresh water supplies goes to livestock farming
  • 14.5% (a conservative estimate – some estimate as much as 51%) of GHGs are emitted by the sector.
  • And Florida’s International University didn’t even try to sugar the pill when their 2015 study published in the Science of Total Environment Journal revealed meat-eaters as the number one cause of worldwide species extinction.
With a growing world population and the increasing demand for meat and dairy in developing countries, as well as in the US, we have to change our ways – and fast –  if we want a planet left to live on.

The Danish Council of Ethics agrees, and recommends Denmark adopt the UN proposal of levying a tax on meat. It’s “an ethical obligation” to “send a clear signal” to the Danish public that their eating habits have to change – urgently.

Now politicians in Denmark from both the Alternative and the Red-Green Alliance parties are giving up animal products for 22 days to highlight how much damage intensive animal farming does to our planet.

Uffe Elbæk, leader of the Alternative party told the Metro“Western food production has an enormous climate footprint. Political action is needed, and I find it important that we, as politicians, take the first steps and begin to ‘walk the talk’.”

Maria Gjerding, the Red-Green Alliance’s environmental secretary, agrees, “We need to take action on both a personal and political level in order to address the serious issues of climate change.”

The Danes are following in the footsteps of Barbara Hendricks, Germany’s Federal Minister for the Environment, who recently banned meat at official functions.


Meanwhile, Bill Clinton is not the only ex-POTUS to stamp his seal of approval on plant-based eating: at the Global Food Innovation Summit held in Milan last week Barack Obama spoke of the need for societies worldwide to reduce meat consumption and find more efficient ways of producing protein, which are good for the health both of the planet and individuals. The former president though, might do well to follow the Danes example and walk the talk, because he ended on something of a a downer, “What is true is I am not a vegetarian. I respect vegetarians, but I am not one of them.”

Pretty hard to understand why two environmentally and socially conscious people like Barack and Michelle have yet to align their lives with their visions. What a blessing they could be to our planet. We live in hope.


jeremy-corbyn-1274443__340

This political leader may not be quite as high profile (even reproduced here 21 times!) as America’s ex-Commander in Chief, but he is vegetarian and has been so all his adult life. Here in the UK we are in full campaign mode for a June 8th general election. And on Tuesday Jeremy Corbyn, leader of the Labour Party tweeted, “We are announcing plans to aid plant-based food manufacturers later this week.” Can’t wait to hear that announcement!


Check out here some of the other countries, organisations, multinationals and investors who’ve figured out meat is the bad guy and are already busy shaping a more plant-based future.

So. Ready to start eating green for the planet? Follow these 3 simple steps and you’ll be well on your way to giving Earth and all the amazing life on it real hope for the future.

#EatForThePlanet

1. Replace: Try to swap animal-based products in your daily diet with vegan alternatives (milk, butter, mayo, cheese, grilled chicken, beef crumbles, sausages, cold cuts, etc.)
2. Embrace: Add plant-based whole foods (local and organic when possible) to your diet like greens, fresh fruits, and vegetables, whole grains, plant proteins like lentils, nuts/seeds, beans, tofu, etc.
3. Moderate: Limit consumption of your favorite meats like beef, lamb, pork, etc.

There, that was easy wasn’t it? Now go vegan for the animals, for your health, for the environment and most of all for this jewel of the known universe, planet Earth.


Sources

Politicians in Denmark are Going Vegan to Help the Environment – One Green Planet

Politicians in Denmark are dropping animal products and going vegan to tackle climate change – the Metro

Barack Obama Urges World to Eat Less Meat – PETA

You Won’t Believe What This UK Politician Said – One Green Planet

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The Pig Trial – It’s Not Over Yet

Just why are Gary Grill and James Silver, Anita Kranjc’s legal defence team in the infamous ‘Pig Trial’, not popping corks and toasting each other over glasses of champagne after their client’s welcome acquittal last week?

As we all know, in June 2015 Anita was attending one of the regular Toronto Pig Save’s vigils for animals headed to the slaughterhouse. She gave water through slats in the truck to pigs suffering from heat and thirst. The truck driver angrily confronted her, and the next day she was charged with two criminal offences.
Last Thursday animal advocates everywhere were rejoicing. Anita’s act of compassion was ruled not criminal and she was saved from a possible 10 year jail sentence.
So why were Gary and James not in celebratory mood? Because it wasn’t the win they (and Anita) had hoped for. “Contrary to the claims of many activists, the case did not put the ‘industry on trial’ or result in a ‘victory for animals’.”

On the charge sheet, Anita’s alleged offences were ‘criminal mischief’ and ‘interference with property’. So in a nutshell, the trial hinged on those two things: whether or not Anita was guilty of criminal mischief, and whether or not she had interfered with the property of a third party.

As for the criminal mischief, her team argued that giving water to thirsty pigs was acting for the public good. The judge agreed and dismissed the prosecution’s flimsy argument that the driver did not know if the water was in fact just water.

He also ruled that as the driver of the truck had no qualms about sending the pigs to slaughter in spite of Anita’s action, it was evident he did not believe the animals had been contaminated. The pigs’ ‘owner’ had suffered no financial loss, and his operation had not been affected in any way. There was no ‘interference with property’.


The most important part of Anita’s defence in terms of animal advocacy was the assertion that pigs are not property. As fully sentient, social, thinking, feeling beings, they are as much persons as we humans, and should be recognised as such in law. After all, if even corporations can be legal persons (and rivers and glaciers in some countries of the world), how much more pigs?

The defence called upon several expert witnesses, including Dr Lori Marino. Dr Marino sought to provide evidence that pigs are indeed persons, based on her years, if not decades, of rigorous scientific observation of, and research into different species of animals. Justice Harris chose to dismiss the eminent biopsychologist’s evidence as unscientific and biased – presumably because Lori is a vegan and animal advocate?

Justice Harris made it clear that under Canadian law, dogs and cats are property, and there are no legal grounds for considering pigs as anything other than property. Disappointing, but not surprising.


Ultimately commonsense prevailed with Anita’s acquittal. Commonsense would wonder why anyone performing the compassionate act of trying to relieve a fellow creature’s suffering should be charged with a criminal offence to begin with.

Which leads us to the sting in the tail of this whole story. The incident that sparked the whole commotion emanated from escalating tensions between the animal rights movement and the meat industry.

Gary and James believe that the truck driver’s confrontation of Anita in 2015 was deliberately staged in an attempt to put a stop to Toronto Pig Save’s thrice-weekly vigils. Unsurprisingly, the worst nightmare for those in the meat industry would be animal activism affecting their bottom line. It’s always all about the money.

Consequently, Van Boekel Hog Farms Inc are not happy with Thursday’s verdict. Fearmans Slaughter is not happy. Livestock farmers in Ontario at large are not happy.

“Organisations representing farms in Ontario expressed their disappointment with the decision, highlighting concerns that it would embolden animal rights activists and spark further confrontations between the two groups.

“Actions by Krajnc and activists like her should not be condoned by the courts as they threaten acceptable and legal farming practices and are a threat to food safety,” said Bruce Kelly of Farm and Food Care Ontario.” The Guardian

He added, “We can’t have a food system where people can interfere with food in any stage of the delivery. It’s not safe.” Global News. Some would say, including me, that slaughtering pigs for food is not safe – not safe for the pigs, and not safe for those who keep eating them.

This time, with this pig trial, the vested interests failed. They failed to shut the lid down on Toronto Pig Save, and by default other like-minded activists.

But Justice Harris’s summing up has practically handed the industry a blueprint for winning a conviction next time round. It’s ludicrously simple. Van Boekel Hog Farms’ prosecution of Anita fell down because the truck driver allowed the pigs to go to slaughter as usual, hence into the food supply chain. So all VBHF needs do next time is ‘euthanise’ just one animal declaring it tampered with, contaminated, and no longer fit for the food chain. Hey presto – ‘criminal mischief’ and ‘interference with property’ are proven, the defendant found guilty.

They will try again.


But meanwhile, “one of the unintended consequences of leveling criminal charges against her [Anita] is that the Pig Save movement has taken off. Last year, there were 50 such groups in North America. Now, she said, there are 150.” The Star

And here is this amazing, compassionate, fearless woman on the courthouse steps, after the trial.


Disclaimer I have tried to summarise in brief some of the main points of the trial, for my own benefit as much as anything, as a layperson. If I have misapprehended any of the legal niceties, please do not hesitate to bring them to my attention!

Footnotes

  1. During the trial, in presenting Anita’s defence, the lawyers refrained from referring to the Eric Van Boekel’s facility where the pigs were reared as a farm, instead using terms like ‘operation’ and ‘units’. After all, who in their right minds would consider such an intensive industrial facility a farm? Answer: the judge. Justice David Harris impatiently swept aside the defence team’s terminology and insisted the ‘hogs’ housing be referred to as barns, and the operation as a whole, a farm. He himself, he declared, was born and brought up on a farm. Does that raise questions of impartiality, I wonder?
  2. Other expert witnesses at the trial attempted to draw attention to environmental and animal welfare concerns surrounding the rearing, transport and slaughter of the pigs. Justice Harris dismissed these as irrelevant to the case and accused the witnesses of using the trial as a platform for animal activism. Well, why wouldn’t you?
  3.  Anita still faces another charge: of “obstructing police after a truck carrying pigs crashed near the Burlington slaughterhouse killing 42 of them. Krajnc was not blamed for the crash (the truck’s driver was charged with careless driving). But she was charged after Pig Save protestors at the scene crossed police lines in an effort to convince slaughterhouse workers to release some of the injured hogs to a pig sanctuary.” The Star

Sources

You can listen to Gary Grill and James Silver’s fascinating assessment of the case at Animal Liberation Currents

Judge acquits woman who gave water to pigs headed to slaughter – The Globe and Mail

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