“If you eat meat, you probably buy products made by one Brazilian company. A company with such influence it can impact climate change, openly admit to having bribed more than 1,000 politicians, and continue to grow despite scandal after scandal. And you’ve probably never heard of it.
“Welcome to a world where meat is the new hot commodity, controlled by just a handful of gigantic firms which together wield unprecedented control over global food production. The Bureau of Investigative Journalism has been investigating the biggest of all: JBS, a Brazilian company which slaughters a staggering 13 million animals every single day and has annual revenue of $50bn.”
A cloud of scandals hangs over JBS and its shadowy network of subsidiaries, yet the company continues to expand. In the last decade it became the world’s biggest producer and exporter of meat with facilities in Australia and across the Americas, swallowing up among others the big US company Pilgrim’s Pride and Northern Ireland’s poultry firm Moy Park. Since the takeover, JBS’s investment in its Moy Park arm of the business enabled construction of hundreds more chicken farms in the UK which now supply nearly a third of all chicken eaten here in Britain.
JBS in numbers
13.6 million poultry birds slaughtered per day
116,000 pigs slaughtered per day
77,000 cattle slaughtered per day
$50 billion – amount of annual revenues
900,000 – number of employees across the world
150 – number of countries it supplies with meat
$250 million – amount company paid out in bribes in 2017
1,829 – number of candidates across Brazil’s political spectrum the company admits to having bribed
$3.2 billion – amount JBS was fined for bribery, one of the biggest fines in global corporate history
Scandal after JBS scandal. Take your pick –
Wholesale bribery and corruption – among many other scandals over the years, revelations from a 2014 investigation actually toppled the Brazilian government. Right now the company is under investigation for colluding with politicians and public servants to divert resources from a government-owned bank
Dirty meat – rotting beef, falsified export documents, failure to inspect meat plants, chickens contaminated with salmonella (a million of them in the UK)
Slave labour – workers forced to live in degrading conditions without adequate shelter, toilets or clean water
Animal cruelty – chickens punched and beaten with iron rods, piglets beaten and their testicles ripped off without anaesthetic
Illegal Amazonian deforestation – fined $7.7 million in 2017
Being part of a price-fixing cartel – now driving down prices paid to farmers for their meat, and now driving up their own wholesale prices by colluding with other major poultry producers to reduce the supply of chicken
And don’t imagine it couldn’t happen here in the UK. The Moy Park arm of JBS doesn’t bear close scrutiny either.
Moy Park UK in numbers
More than £1 million – total of fines paid since 2015 for subjecting chickens to “unnecessary pain and distress”, failure to pay workers the minimum wage, and unsafe work practices
8 million in 2 years – number of birds that never reach the market, wasted, thrown away as diseased, emaciated, injured with fractures and dislocations, dead before reaching the slaughterhouse, or contaminated
6 million – number of birds slaughtered per week
£1.6 billion – company turnover in 2017
In June this year three Moy Park farms in Lincolnshire were secretly filmed uncovering “horrifying conditions”, chickens lame, struggling to breath and surrounded by dead birds. Moy Park supplies most major UK supermarkets, as well as McDonald’s and KFC.
It took a team of seven dedicated investigative journalists to lift the lid on the unsavoury modus operandi of the JBS matrix. They deserve our thanks for all the hard (and possibly dangerous) work they put into producing this exposé of meat production’s dark and dirty underbelly. Do take a few minutes to read it in full.
“JBS began as a local butcher’s shop; now its beef travels thousands of miles from Brazil toUK supermarkets. That journey clouds the link between farm and plate and makes it almost impossible for the average consumer to understand where their food comes from — and how big a price the planet is paying the price for their cheap meat.”
Let’s not allow their hard work to be in vain. The only way we can be certain we’re not funding the shady JBS brothers’ luxury yachts and lamborghinis, lavish parties and sumptuous mansions – and much much more importantly that we’re not complicit in deforestation, animal cruelty, human rights abuse, wholesale corruption, and the supply of contaminated products – is to take the meat off our plates. The cause of justice, the animals and the planet will thank us.
JBS: Brazilian butchers take over the world A special investigation from Andrew Wasley, Alexandra Heal and Lucy Michaels in London, Dominic Phillips, André Campos and Diego Junqueira in Sao Paulo and Claire Smyth in Belfast
Last summer, a story appeared in the New York Times that could have come straight from an episode of “Only Fools and Horses”. Just swap Peckham for Shanghai and cast two Chinese guys in the roles of Del Boy and Rodders.
Before the story begins, and in case we didn’t know, we need to understand that to start a pigeon race, the pigeons are transported hundreds of miles away from their lofts. When they are released, their instinct is to fly back home, and it’s the first to reach its loft again that wins the prize.
Right, the stage is set, and the action begins summer 2018, when these two guys decide to enter four birds into the annual Shanghai Grand Prix Race. They come up with the ingenious idea of giving their birds two home lofts, one in Shanghai, the race’s end, and one in Shangqiu, the race’s starting point.
The plan is, when all the pigeons are released by race officials in Shangqiu, their four birds won’t (and don’t) like the rest of the birds in the race, fly the hundreds of miles back to Shanghai. Instead they head straight back to their second and nearest home loft, the one in Shangqiu. Our two geniuses simply collect their birds, hide them inside milk cartons, and smuggle them on to the bullet train that connects the two cities.
Disembarking from the train in Shanghai, the birds are re-released and flap their way back to the Shanghai loft they call home. Needless to say, the four birds beat all the opposition by a long mile, and are declared outright and extraordinary winners of the prestigious race with its $160,000 prize.
The Trotters would have been in their element. You can just hear Del Boy saying to Rodders, “This time next year we’ll be millionaires!” But in this Chinese version, the jubilant smiles are soon to fade.
Even over a long race such as this, pigeons can fly at a phenomenal 80 mph. At that speed, the average race time between the two cities is about 8 hours. But the fastest of avian flyers can’t come close to the bullet train’s top speed of 200 mph. And the train only takes 3 hours 15 minutes to make the same journey.
Mmm. It’s not going to take a genius to work out pdq that in the birds’ record-shattering win the maths doesn’t quite add up. And the other competitors were no slouches working out the sums. If only our guys had thought to stop off somewhere for a leisurely lunch on the way back to Shanghai!
But this story, amusing as it is on the surface, leaves a bad taste. Because in truth…
There is nothing funny about pigeon-racing
After the Grand Prix race, to hide the evidence of their fraud, the two men destroyed their four innocent birds.
Here’s another “extraordinary story” passed on to a reporter for the BBC by one of his colleagues: “She [the colleague] used to live next door to a pigeon fancier. One day his winged competitors returned from a race, but one refused to re-enter the loft; it perched on the house roof, out of reach of its owner who wanted to register its ID from the tag on its leg.
“A simple solution was at hand, in the shape of an air rifle. He shot the bird and collected its corpse to complete his race record.
“‘You made that up,’ I accused. ‘No I didn’t,’ she replied.”
The reporter was wrong about one thing – the story is not “extraordinary” at all. On the contrary, it is all too familiar.
In Belgium, the historic home of pigeon racing and still the epicentre of the pigeon fancier’s world, competition birds can be worth thousands of euros, especially as certified winners. And over the last decade or so, the hobby’s popularity has spread like a contagion across the Far East, particularly in China, the Philippines and Taiwan. Last month a Chinese buyer “spent a record 1.25 million euros ($1.4 million) at an auction for Belgium’s best long-distance racing pigeon of all time.”
Put those facts together, and this is what you get –
Crime and Cruelty, Cruelty and Crime
In one incident, a Belgian national noticed two men who looked ‘Asian’ dumping black bin sacks in some woods. The sacks turned out to be full of pigeon corpses, each with one foot cut off – the foot with the identity tag.
“The Royal Belgian Federation of Pigeon Fanciers has suggested that Chinese criminal gangs are behind a growing number of robberies. Rather than attempting to smuggle their prey abroad, criminals will kill the pigeons and cut off their identifying rings to be used on much less valuable birds bred in Asia.”
“It is really an epidemic, a true plague,” said Pierre De Rijst, president of Fédération Royale de Colombophiles Belges. “All they have to do is fit the stolen identification rings in China onto a bird worth a fraction of the value, which they then pass off as an ace racer.”
When a race is on, people like to shoot the pigeons out of the sky, just for fun. Others string fishing nets across the mountains to catch the birds – then sell them on to would-be pigeon fanciers for a fraction of their monetary worth. (In the world of pigeon racing, a bird with no monetary worth has no worth at all.)
2 million pigeons are bred and raised by the UK’s 43,000 pigeon fanciers every year. Thousands of the birds are killed as ‘unsuitable’ before they even get to race. PETA filmed pigeon-fanciers weeding out “slow-flying birds and snapping their necks before tossing them into the bin.”
“Money—not just entry fees, but vast illegal wagers—fuels the multibillion-dollar pigeon-racing industry. Wealthy racers pay upwards of $100,000 for imported breeder birds, and top flyers admitted to making millions on a single race. The chance to win staggering sums leads to extortion, drugging of birds, and kidnapping birds for ransom.”
As if all that weren’t enough, after a race pigeons may be killed by their owners if they fail to make the time needed to qualify for the next race in the series.
And then there are the races themselves – even worse than the deadly Iditarod
The Alaskan Iditarod dogsled race calls itself “The Last Great Race on Earth”. Since it began in 1973, 150 participating dogs have died. Deaths are so routine that officials consider them “unpreventable”. Many others are injured, or end the race with permanent lung damage. Many many more are bred and then killed if they don’t reach racing standard. (Read more here)
But the stats for losses in major pigeon races are off the scale. Take the prestigious MacArthur Race in the Philippines: “It is a brutal 600-kilometre gauntlet during which competitors face searing heat, wild seas, vicious predators, and the threat of kidnapping.” Only 1 in 10 pigeons that start the race makes it back.
In Taiwan, “the birds, who are released over treacherous open oceans and have to fly hundreds of miles to reach land, are often swept underwater by waves and drown, or fall victim to extreme weather, raptors, electric lines, foul play, disorientation, or exhaustion—or, if they return but finish out of the money, their necks are typically broken.” In Taiwanese pigeon races, only 1 in 50 of the birds survive, 98 out of 100 die.
A Taiwanese fisherman describes the scene of horror he witnessed: “It was raining pigeons – literally. I’ve never seen such a scene. Every one of them crashed. Some crashed on to the boat, some crashed into the ocean… About one hour after the pigeon rain, you could see the whole surface of the ocean filled with dead pigeons.”
Here in the UK it is no better. Pigeons pair for life. They ‘kiss’ affectionately, and both care for their offspring. The fanciers exploit this fidelity by deliberately “widowing” a pair. They use the stronger male, who will fly back fast to his mate, in sprint races. Not in longer races. In longer races, the male is inclined to forget his mate back home and seek new love elsewhere.
The females on the other hand, never stray from their one soulmate, and even over long distance races faithfully fix their sights on home. This steadfast devotion is rewarded by making them the natural choice for the longest, cruellest races, such as the Barcelona International, in which they are forced to fly up to 900 miles to reach home. The final deadly barrier is the English Channel, referred to by those in the pigeon racing world as “the graveyard”, because it swallows up such huge numbers of exhausted birds. Only 1 in 10 make it back. Then, if they’re not going to be of use for future races, their owners drown them or break their necks.
“Millions of dollars fly in this business, but the pigeons are always the losers” – PETA
A pigeon’s worth?
Cock-fighting, badger-baiting and hunting foxes with hounds are rightly banned in the UK as barbaric activities having no place in the modern world. Every life is precious and every animal death for human ‘sport’ an unnecessary tragedy. But it seems we care much more about badgers, foxes and cocks (and the Iditarod dogs) than we do about the racing pigeons, whom “many people consider to be no better than flying rats.”
Who gets to decide what the life of this gentle, intelligent creature is worth?
When your holiday zest for sightseeing bazaars and palaces begins to flag, and you turn into the nearest cafe for a much-needed sit down and restorative coffee, chances are several street dogs and cats will have got there before you and nabbed the best seats.
As you settle at a vacant table, a furry feline will in all likelihood settle on you. And in this city no-one is going to turn them out. Because you are in Istanbul, the ‘four-legged city’, where the free-roaming dogs and cats get cared for as well as the pampered pets inside the home.
The cafe owner emerges from the kitchen with dishes of food for his four-legged guests. The fishmonger next door is slicing up pieces of fish for the hopeful, patiently waiting outside.
Local residents are putting out bowls of water and food next to the little shelters they’ve knocked together for the furries out on their own streets. And of course, there are rich pickings to be had for the enterprising in the bags of rubbish thrown on to the street.
Reinvigorated by your coffee? Then head for Nişantaşı Sanat Parkı, otherwise known as ‘the Cat Park’. There are cats, cats and more cats everywhere you look. Hundreds, yes hundreds, of them. Unlike feral cats in the UK, these are completely habituated to people, and will return your attentions with happy purrs and affectionate nuzzles.
You may be puzzled by strange white boxes dotted about the city. These are ‘smart’ recycling boxes. Recycling with an unusual twist: the box rewards you for recycling your empty water bottle by dispensing cat and dog food to give to the animals.
Canines beyond the city limits where food opportunities are thin on the ground are not forgotten either. A van is sent out daily to Belgrade Forest with 1,000 kg of dry dog food. The driver honks the horn, the signal that breakfast has arrived. The dogs come running out of the trees.
That’s hunger dealt with. What about thirst? The city has installed fresh water stations especially for the 130,000 thirsty dogs and 165,000 thirsty cats free-roaming the city – that’s about as many street-dwelling felines and canines combined as there are human residents of Nottingham or Belfast.
If any of these free-spirited furries get sick, no problem – if they can’t get to one of the 6 health clinics (with a little help from the always willing humans), the VetBus will come to them.
There’s no doubt about it: Istanbul’s four-legged residents are done proud. You could say they own the city.
A paradise present and past
What a paradise for these lucky animals, a paradise present and past. Dogs and cats have been documented on the streets of Istanbul for hundreds of years. “The dogs sleep in the streets, all over the city,”Mark Twain wrote after a visit in 1867. “They would not move, though the Sultan himself passed by.”
Why is it that in this city they are not just tolerated, but actively cared for? “They are the neighbourhood’s dogs [and cats]. They protect us and everyone loves them,” says resident Hamit Yilmaz Ozcan.
Sadly the same cannot be said of many other cities in the world. In the last few years alone we have heard of cities like Sochi, Beijing, and Rio de Janeiro’s horrific mass killings of street animals ahead of big sporting events. Other places like Cyprus and Bali also view the street animals as pests, and regularly cull them. ‘Cull’ of course is just officialese for ‘kill’. But killing it is nonetheless. In 2013, Romania’s capital Bucharest ordered euthanasia (another euphemism) of its 50,000 strays.
“The World Health Organization (WHO) estimates there are 200 million stray dogs worldwide. Countries such as Ukraine, Sri Lanka and Mexico have in the past, taken reduction measures [yet another euphemism to cloak the unpalatable truth] to control their large populations of stray dogs.”
So what makes Istanbul so different, possibly unique?
The answer is, centuries of Islamic tradition in the Ottoman Empire, of which Istanbul was the capital and seat of power. The Ottomans took to heart the Qu’ran’s teaching that all animals were made by Allah. All animals are loved by Allah. All animals must be treated with kindness and compassion.
“According to Islamic culture, people should avoid being unjust to others, and it places animals’ rights above human rights since it is possible to compensate for the wrongdoing to people by asking for their forgiveness; however, it is not possible with animals as they lack reason.”
(Personally, I think it’s not that they lack reason, but that we don’t understand their language.)
“Prophet Muhammad told the story of two different women who lived long before his time. As he recounted, an evil women went to heaven because she gave water to a dog, while a good woman went to hell because she starved a cat to death.”
(Define ‘good woman’, I’d say. Starving a cat to death sounds pretty evil to me. But anyway, you get the drift.)
“Fearing this story, people in the past fed their animals before they sat down for meals and did not go to bed before they cleaned the animals in their barns and checked if they had water and feed. Moreover, the government punished those who carried barnyard fowls upside down or overloaded horses or donkeys, and people who harmed animals were alienated from their community in the Ottoman Empire.
“The Ottomans established foundations to feed street dogs, and wolves in the mountains, provide water for birds on hot summer days and treat storks with broken wings or injured horses. They also built birdhouses in the courtyards of buildings such as mosques, madrasahs and palaces and placed water pans on gravestones for birds.”
Even ‘worn out’ donkeys and horses, no longer fit to work, were not shot or abandoned as would have been, and often still is their fate elsewhere, but cared for until the end of their days.
Sad change in the 19th century
The people of Istanbul have always loved having the animals around – and who wouldn’t. The state though is a different matter. In the 19th century, the Ottomans, realising the image they were projecting to European powers was one of backwardness, decided to push beggars, orphans and the unemployed into forced labour or deportation. And at the same time made “systemic efforts to annihilate stray dogs within the wider picture of Ottoman modernizing reforms.”
In 1909, “although old Istanbul’s street dogs were very famous, the municipality collected all of them, ferried them to an island in the Marmara Sea and abandoned them. They were left with no food or clean water, and their cries were heard throughout the city.
“The people who pitied them threw them food, but when all of these dogs died on the island, the residents of the city were disturbed by the smell of their corpses. The wars that broke out and the defeats of the empire following this incident were seen as a punishment for what was done to those animals.”
That sudden ruthless disregard for the centuries-old traditions of care and respect for the street dogs and cats continued right through the 20th century. Right up to the 1990s, officials were strewing poison around the city, consigning the animals to a cruel death.
In 2004 Turkey passed an Animal Protection Law
Everything changed again. The municipalities were forced to take a more humane approach. Instead of slaughter, an extensive neutering program was implemented by the VetBus and the clinics.
With rabies still endemic in Turkey, the thought of rabid animals roaming the busy streets of this ancient city is not one the municipality was prepared to countenance for a second, so the other important part of the program is vaccination. Under the Capture Neuter Vaccinate & Release program, CNVR, the dogs and cats are also chipped and given an ear tag so they can easily be identified as having been ‘done’ before they are returned to the street or square where they were found.
It’s a secret
The tons of food, the water stations, the recycle boxes, the clinics, the VetBus, the CNVR program – surely none of this can come cheap? The municipality refuses to say how much is being spent on the street dogs and cats of Istanbul. “If people knew how much money was spent on these services, maybe people would be more upset, but these figures are not disclosed,” says Yildirim, coordinator of the collective “Dort Ayakli Sehir” (Four-legged City).
But Turkey’s Agriculture and Forests Minister Bekir Pakdemirli did recently admit that between 2009 and 2018 his ministry expended 31 million Turkish lira (around $6 million) just contributing towards the budgets of local authorities across the country for their care of street animals.
Maybe still not quite such a paradise for the street dogs and cats after all?
The best efforts of the CNVR program has only succeeded in keeping the stray feline and canine populations at a fairly constant level. Their numbers have not fallen over time as the municipality might have hoped and expected. Of course, there will always be some wily characters that escape the net and keep breeding.
But much sadder than that, according to animal welfare organisations on the ground:
“There is a high incidence of dog abandonment in Turkey. Pets are often bought on impulse, and frequently as gifts. But when cute little puppies grow into large dogs that need space, exercise and long-term care, many families simply abandon their pets to the streets or forests. Many abandoned dogs are pure breeds, like golden retrievers, that are temperamentally unfit to survive on the streets or in the wild.”
The self-same fate awaits cats:
“In Turkey everyday, thousands of puppies and kittens are sold in the pet-shops just like stuffed animals and most of them find themselves abandoned on the streets within a couple of months… Abandoned cats and dogs are everywhere. Sometimes people simply kick them out from their home right on the streets, sometimes they take a dog into a forest and leave him there so he can’t find his way back home, or even abandon him by the side of a motorway so he gets killed quickly.”
This little guy is one such victim. Only 40 days old, found all alone and whimpering in a ditch at the side of the road. Luckily he was rescued and put up for adoption. But there’s still a chance he could end up back on the street further down the line.
Love for the street animals/casual, callous abandonment. How to reconcile the two?
Is it that the good people of Istanbul enjoy the pleasure the animals bring into their daily lives, and feel good giving food and some outdoor shelter, but don’t want the full responsibility of caring for them in their own home?
Or could it be that in today’s cosmopolitan city, while some still hold fast to the old traditions, others have discarded them as belonging to the past? That would be sad indeed.
From the centuries-old Ottoman Islamic ethic of respect and compassion, I believe there is much we and the world could learn in our attitudes towards all animals, great and small. Don’t you agree?
Please sign and share:
Petition to stop the poisoning of strays in Turkey’s capital, Ankara
Petition to end this tragedy in Turkey: dog starvation on a colossal scale.
Petition to stop neighbouring Jordan killing every street dog in the country
Petition to stop authorities in Benalmadena, Spain ruthlessly culling homeless cats
Petition to enforce ban on dog culling in Bangladesh
Victories won for animals by just a few of the many voices raised for the voiceless in 2018
In the UK,
Since the graphic above was prepared, “more developments have taken place. For example, more than 30 organisations have now taken the decision to cancel live reindeer events. While it has been an excellent year, there is still so much work to be done.
“With your help, we can achieve even more for animals in 2019. Why not get involved straight away by visiting our Take Action page?”
PETA UK 2018 highlights
The International Fund for Animal Welfare’s Awards for inspiring animal advocates
This year’s full list of winners:
Christine (Chris) and George Rockingham, from Norfolk, for a lifetime’s dedication to rescuing and rehabilitating animals at their PACT sanctuary for nearly 25 years.
Michel Birkenwald, from London, for drilling more than 100 ‘hedgehog highways’ in South West London to help hedgehogs navigate to new areas to forage.
Ralph the Golden Retriever, from Hertfordshire, for changing the life of his companion Paul who was left paralysed after a car crash six years ago.
Debbie Bailey, from Derbyshire, for her work to protect badgers from culling through vaccinations.
Michelle Clark, from London, for starting her voluntary run, not-for-profit organisation Dogs on the Streets (DOTS) that cares for and helps homeless people and their dogs.
Nigel and Sara Hicks, from Cornwall, for their dedication to treating injured and orphaned orangutans in Borneo for six months every year, for nearly 10 years.
Chloe Hennegan, from the West Midlands, for running her rabbit rescue and rehabilitation centre Fat Fluffs since 2008.
Trisha Shaw, from Warwickshire, for her many years volunteering and raising thousands of pounds for her local dog charity Pawprints.
Natalia Doran, from London, for setting up Urban Squirrels, a licensed squirrel rescue in her own home.
World Animal Protection 2018 proudest moments
Too much to mention – these are just a few of our proudest moments:
29 travel companies committed to stop promoting elephant entertainment venues, making a total of 226
10 bears used for baiting and dancing were given new lives in our partner sanctuary in Pakistan
We reached more than 500,000 KFC petition signatures, and are in talks with the fast food chain to improve their animal welfare standards
83,000 dogs in Sierra Leone and Kenya were vaccinated against rabies
We helped 454,774 animals recover from 12 disasters around the world
The disaster preparedness work we did with governments and NGOs this year will help protect 52,000,000 animals in future
Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Lidl and Tesco have all joined the Global Ghost Gear Initiative (GGGI) which we helped set up in 2015 to tackle the problem of Ghost Gear (marine pollution from abandoned or lost fishing nets and lines)
Animal Australia Year in Review 2018
In the US,
Click on the link below to see a wide range and a long list of achievements won for wildlife by the Humane Society of the US:-
The Animal Legal Defense Fund is winning victories for animals in the US courts of law
“As 2019 approaches, we’re looking back at our biggest legal victories for animals over the last 12 months. These are just a few highlights – watch the video from Executive Director Stephen Wells to learn about all the legal advances we made for animals.”
Previous posts related to voices for animals in the legal system:-
“I’m Matteo and I’m a professional photographer. I’ve always been fascinated by the beauty of birds. In 2013 I decided to go in search of a Concincina as a pet for my studio garden in Milan.
“That very same day, hen Jessicah stole my heart.
“My friend and work partner Moreno joined me in this passion/madness and we started to take pictures of literally hundreds of chickens and roosters.
“Just look at them. They are beautiful. And they know it.” Matteo Tranchellini, photographer
Don’t they just! Enjoy more of their gorgeousness as depicted by Matteo below, interspersed with (hopefully) interesting insights into the person that is the hen
If these stunning photos were not a good enough reason in themselves to throw the spotlight on to hens and roosters, one more could be that these sweet and fascinating birds, especially those of less exotic breeds than those captured by Matteo’s lens, are sadly overlooked and underrated. So that’s two. Another reason I’ll come to shortly.
Each of my own feathery girls, Rosa, Juliet and Tiddlo, had a definite and distinct personality – which would come as no surprise to anyone who has had the pleasure of sharing companionship with hens. Tiddlo was ring leader and bold as brass. She led the charge of the troops into the house whenever the back door was open. Back in the garden, collie dog Jim would put his jaws around her neck and shake her gently from side to side. She was quite unfazed. Back on terra firma and with barely a ruffled feather she’d carry on where she left off, scratching at the grass for tasty bugs and worms. All three have long since moved on to contented clucking in hen heaven.
You’ll notice I’m choosing not to call hens ‘chickens.’ This is how the dictionary defines ‘chicken’:
See that? They define this living, breathing, thinking, feeling creature only in terms of a commodity. But we know better.
So what doesn’t the dictionary know about hens?
1 As I mentioned, hens have personalities
Some are a little nervy and jumpy like Rosa, others curious and bold like Tiddlo. We may find one hen gregarious, and another aggressive. Some love human company, some are more standoffish. Like dogs or cats and (unlike children!) many will answer to their names and come when they’re called.
2 Hens are brainy
Far from being birdbrained or featherbrained (where did that notion come from?) hens can outperform dogs, cats and 4 year old kids in some intelligence tests. As Dr Christine Nicol says, “Studies over the past 20 years have… revealed their finely-honed sensory capacities, their ability to think, draw inferences, apply logic and plan ahead.” (Delighted to see that Christine, author of review paper ‘The Intelligent Hen’, agrees with me on the preferred name for the animal!)
In one test, hens were taught that if they refuse a food reward in the present, they will receive more food later on. Remarkably, or maybe we shouldn’t be surprised at their good sense and patience, ninety-three percent of the birds chose to hold out for the later but better option.
In this sweet short video, watch Little Miss Sunshine show off her talents
Hens are curious and like to investigate new things. Hens learn from observing the successes and failures of each other, and pass cultural knowledge down through the generations. They ‘get’ cause and effect. They realise that objects still exist even when hidden from sight.
3. Hens talk
Don’t you just love that clucking! It’s the most soothing sound. But it’s a lot more than just a comforting, homely noise in the background. Researchers have identified at least 30 different kinds of vocalisations hens make. Amazingly hens have one cluck for a threat coming their way over land and a different cluck for danger approaching by water. A mother hen even talks to the developing chick inside her egg, and the unhatched chick talks right back to mum. Wouldn’t it be lovely to know what they are saying to each other.
4. They have their own complex society
– that is if humans allow them the kind of life that Nature intended – the well-known pecking order in which each hen knows its own rung on the social ladder. Hens can know the faces of more than a hundred other hens and remember where each one’s place is on that ladder.
“The social and emotional lives of chickens are no less impressive than their plumage”
5. Just like us, they have deep feelings
They love their families. Nigh on 2000 years ago Plutarch remarked,“What of the hens whom we observe each day at home, with what care and assiduity they govern and guard their chicks? Some let down their wings for the chicks to come under; others arch their backs for them to climb upon; there is no part of their bodies with which they do not wish to cherish their chicks if they can, nor do they do this without a joy and alacrity which they seem to exhibit by the sound of their voices.”Mother Hens par excellence!
They sometimes find true love. While it’s more usual for a rooster to mate with several hens, it has been known for a rooster and a hen to form a profound and unshakeable bond of love. Read the deeply moving story of Libby and Louie, one such pair for whom existence without the other would have been but as the dust they scratched in .
As well as caring for their families, they also look out for the other hens in their group. They can forge lasting friendships, and like to hang out with their best buddies. And sometimes the buddies are not other hens! Thousands have already seen this beautiful 14 second video, but a second, third or fourth viewing still melts the heart.
6Hens’ calming influence has not gone unnoticed.
Now we have ‘therapy hens’.Inmates of Scotland’s Saughton and England’s Holloway Prisons enjoy their soothing presence. “[The birds] have got such a therapeutical effect on you so it’s brilliant,”said one of the inmates working on the Saughton project. “It puts more light into every day.” The Holloway hens are rescues, restored to good health by the prisoners.
These wonderful animals are also working their magic among children, the elderly and the mentally ill. We hope the interaction is mutually beneficial.
7 Sleeping with a hen next to your bed helps prevent malaria, dengue fever and zika
Yes, truly. A study was conducted in Ethiopian villages and found that Anopheles arabiensis, one of the main mosquito species spreading malaria in sub-Saharan Africa, according to the World Health Organization, was repelled by chicken odour. Although it’s early days, the research could pave the way for a chicken-scent repellent being introduced on the market – Take Part
Now we come to number 8 – and this tragic fact is my other reason for putting hens in the spotlight today – though this is less about them and more about we humans:
Many billions of farmed animals are killed for food each year, virtually all having been bred for that sole purpose. Chickens account for the largest number of these animals, with an estimated 20 billion slaughtered annually.There are almost triple the number of chickens as there are humans in the world – Faunalytics
The photo below is a far cry from Matteo’s wonderful portraits, but this is the terrible fate of billions of these wonderful animals across the globe each and every year.
Notice no roosters. This article in the Independent explains why.
What Professor of Veterinary Science John Webster has to say about modern chicken production can scarcely be denied:
“In magnitude and severity [it is] the single most severe systematic example of man’s inhumanity to another sentient being.”
Remember Little Miss Sunshine? She was one of the lucky few saved from just such a place as that, and went from spent battery hen to TV star. How awesome it would have been to see Matteo’s pictorial take on this little lady, but she’s moved on now to sprinkle her sunshine in the green fields of hen heaven.
For everyone who would like to see the world a kinder, friendlier place – if you haven’t already, take the first step and leave these incredible underrated animals, and their eggs, off your plate.
“In a long due yet still impressive act of growth, the Chinese Ministry of Education has added an animal welfare course for high schools and students.”
This is MAJOR good news, so welcome after everything anti-animal and anti-nature emanating from the other side of the Pacific in the USA, a country which is travelling back into the dark ages under the present administration.
What makes the news even more exciting is that China has a population of 1.411 billion¹, the largest of any country in the world. And approximately 30% of them are aged between 0 – 24 years². That is a lot of young people, and they will be the ones to shape the country’s future.
Can we hope this is a turning point in Chinese attitudes towards animals and Nature? There have been some exciting trends in the last couple of years –
Just last week at a media event in Beijing, China announced it will host the 11th World Wilderness Congress (Wild11) in 2019
Also in 2016, this vast country – which accompanying its growing affluence had seen an off-the-scale increase in demand for meat and diary in the last couple of decades – announced its plan to cut meat consumption by 50% – a move warmly welcomed by environmentalists and animal-lovers alike
Now “China’s State Oceanic Administration (SOA) earlier this month announced it will dramatically curb commercial development of coastal wetlands. “I’ve never heard of anything quite so monumental,” says Nicola Crockford of the Royal Society for the Protection of Birds U.K., which has worked to protect habitat of migratory birds in China and elsewhere.”
Does China need to keep making changes? It so does. In spite of there being a growing animal advocacy movement in recent years, the country and its people at large still have a reputation for horrific cruelty to animals.
Bear bile farming
Bears are kept in cages sometimes so small they cannot stand up or turn around in them. Bile is extracted from the living bear’s gallbladder as an ingredient for traditional Chinese medicine. Most of the bears are starved and dehydrated and suffer from multiple diseases and malignant tumours that end up killing them.
Dogs and cats
Are cruelly slaughtered for their meat. Often they are stolen pets. They suffer broken limbs being transported vast differences without food or water to meat markets.
Animal in Zoos
Kept in small barren cages. Some such as elephants in chains. Live (and terrified) hens, cows, donkeys and pigs are dropped into the enclosure of lions and tigers for the entertainment of the crowds. The animals are often cruelly broken by trainers to force them to perform. Tigers and lions have their teeth ripped and claws ripped out. Babies are removed from their mothers for lucrative photo ops.
Even now Chinese scientists have announced their breakthrough cloning of 2 macaques. They and further cloned monkeys will be used for animal testing. Scientists have also perfected the technology for creating the human/pig hybrid – ‘incubating’ human hearts in pigs. The intention is to use pigs to produce a regular supply for human heart transplants.
At this point China has no kind of animal welfare laws in place. There is much that needs to change if we are to credit the country with any sense of humanity towards nonhuman animals. So, if these Animal Welfare classes can open up Chinese youth to a newfound empathy with and compassion for their fellow creatures, we can hope for some big changes in the not-too-distant-future. For once, some animal news to get excited about!
(The cover photo is there simply because I couldn’t resist its absolute gorgeousness. Hopefully the endangered red panda will eventually be a beneficiary of this step forward in the education of Chinese children.)
China, of course is scarcely the only culprit treating animals with scant regard for their welfare. It has to be said that even in countries like the UK and the US with long established animal protection laws, there are still so many ways both domesticated animals and wildlife experience cruelty at human hands.
If I said to you, “You are invited inside an animal research lab, free to venture where you will on an open access, 360-degree, street-view-style virtual tour,” what would you think?
Would you even want to – even in the interests of arming yourself with the facts? What if I added, “Don’t worry, there is absolutely nothing here to upset you”? Would you be ready to believe me and give it a go?
Well, it’s for real – times 4. Four animal testing facilities in the UK opened up their doors and welcomed in the film crew of the Lab Animal Tour. And so with this groundbreaking initiative, you and I, anyone and his aunt can now nosey around inside the labs to our heart’s content. Just click on the link.
I promise you will be impressed and reassured. It’s all gleaming and spotless and the animals are so well looked after – not that you will see that much of them. But when you do, they are looking healthy and well-fed, with clean dry bedding and constant access to water. Their pens or cages for the most part are of a ‘decent’ size, you might think. And they are not being kept in isolation. The very worst I saw was an apparently willing and calm rhesus macaque monkey placed in some contraption designed to keep him/her immobilised while being slid into an MRI machine. Not too terrible, one might consider.
What’s more, there are little videos embedded in the tour, with researchers or animal-carers explaining what they are doing and why. And it’s all very nice, clean and reasonable, and entirely devoid of anything remotely cruel or bloody.
Notably and significantly, certain rooms on our virtual tour such as the operating theatre, the post-mortem suite and the intensive care unit are displayed with no animal presence. We onlyget to view these roomsempty,in all their nice, shiny, glass and steel clinical cleanliness. But just the names of those rooms must surely sound alarm bells.
The Lab Animal Tour, a commendable project in open access and transparency? Open access yes. Transparency no. As you may have worked out by now, my take on the Lab Animal Tour is more than a little sceptical. The Lab Animal Tour is no better than a PR exercise, a carefully sanitised piece of propaganda on behalf of those who have no interest in animal testing coming to an end.
So who created the tour? And how is it funded?
It’s all the work of an organisation called Understanding Animal Research (UAR), a misleadingly innocuous title. Who are they? “A not-for-profit organisation that explains why animals are used in medical and scientific research. We aim to achieve a broad understanding of the humane use of animals in medical, veterinary, scientific and environmental research in the UK. We are funded by our members who include universities, professional societies, industry and charities.”
In other words, the force behind the Lab Animal Tour is none other than the designated spokesbody for the researchers themselves. Faultless PR is UAR’s remit, not impartiality.
Understanding Animal Research’s website purports to tell you everything you need to know about animal research in the UK. This is a flavour of their list of ‘Myths’ we the public have ‘erroneously’ swallowed about the use of animals in medical research – which they are at pains to debunk:
Research on animals is not relevant to people because animals are different from people
Systematic reviews demonstrate that animal studies are meaningless for human health
There is an endless list of drugs that have to be withdrawn because of side effects, and these side effects are a major cause of hospital deaths
Many pointless, unnecessary experiments are carried out
Researchers do not care about the wellbeing of laboratory animals
Laboratory animals suffer great pain and distress
How could we be so stupid as to believe such nonsense! There are lots more supposed ‘myths’ listed on this page. If you want to look at them and see the ‘facts’ with which the organisation puts us straight on our delusions, click here
Animal Aid though, paints a very different picture
The difference is that Animal Aid (with assistance from PETA) is courageously uncovering the truth animal researchers are at such pains to conceal. UAR’s carefully-edited version of life in the lab is designed to reassure a public only too happy to believe that testing on animals is both necessary and humane. After all, which would you prefer to be true: that animals suffer, or that everything is fine?
According to Animal Aid,“Each year inside British laboratories, around 4 million animals are experimented on. Every 8 seconds, one animal dies.” No mention of that in the Lab Animal Tour. And these are just some of the unhappy animals making up that number, everyone a person not a statistic
There’s a short video on Animal Aid’s website, “This will make you rethink animal experiments”, which I chose not to watch. So just to warn you, I can’t vouch for how graphic it is. Their Animal Experiments section is packed with impeccably resourced information. And another important fact you won’t discover on the Lab Animal Tour is that animals are being abused daily, not just for ‘vital’ medical research, but also for testing:-
Product safety – agricultural and industrial chemicals, food additives, paints, and household cleaning products
Warfare – effects of injury, shooting, radiation, chemical poisoning and gases
Pain analysis I won’t list the tortures animals are subjected to for this purpose. Refer to the Animal Aid website if you really want to know
Psychology – sounds innocent enough, but ditto the above
Animal Aid also tells us that hundreds of thousands of genetically modified animals are specially bred every year, mostly mice. “And for every GM mouse used in an experiment, hundreds more die or are killed, either because they are surplus to requirements, because they fail to exhibit the desired genetic alteration or because they are born with other, unintended malformations.” Another unpalatable fact that the Lab Animal Tour and UAR avoid mentioning.
UAR and their Lab Animal Tour/Animal Aid – diametrically apposed to one another
‘Have no truck with Animal Aid; it is the same lunatic animal rights brigade in a new package. Society must leave these dangerous fools behind’
That strongly worded statement appears on UAR’s website, on a page called Life Stories – ordinary people bearing witness to how animal testing “has changed their lives for the better.”
It’s unlikely any of us have ever heard of David Dade, the man who made that statement, and one whose ‘Life Story’ is featured. This unfortunate man has both parents suffering from cancer, and his son from diabetes. Understandable then that he’s willing to provide a testimonial for a website promoting the use of nonhuman animals in medical research.
He’s possibly unaware of what a glance at Animal Aid’s website would tell him: the large and growing number of reliable alternative methods – such as organs on a chip, and the use of human tissue – that can make animal testing a bad dream of the past.
The moral of the story?
It has to be, looking out for what we are not shown, not told. People who have something to gain by using animals, in whatever way, are always expert at putting a gloss on their activities. Think McDonald’s and their ads with kids and animals frolicking happily together on a picture-perfect farm.
Compared with other users of nonhuman animals though, the Lab Animal Tour, UAR and lab animal researchers in general have an additional and potent weapon up their sleeve. They claim to have moral right on their side. No-one is morally obliged to eat meat, or take a trip to the zoo. But who, they say, could be so callous as to deny those suffering from crippling diseases the hope of a cure? That is the way subjecting unwilling victims to horrific, and sometimes fatal procedures is justified.
What we can do
Click here for Animal Aid’s useful pdf document about human tissue donation (to donate your tissue you don’t have to die first!)
To ensure your charitable giving does not help fund research on animals click here for a comprehensive list of testing and non-testing charities.
“Biomedical research using animals is a largely secretive process and the public knows little about what goes on in research labs.”
In my recent web meanderings, I stumbled across a site called AnimalTestInfo.
Apparently – I wasn’t aware of this, but maybe you were – in 2010 the EU issued one of its famous/infamous directives requiring every member state to publish open access summaries of animal research taking place in their country.
AnimalTestInfo is Germany’s response to that directive. It takes the form of an online repository for those research summaries. As yet I haven’t been able to discover if and how other member nations have responded to the directive with their own open access websites. Maybe you have? (If this all sounds very academic, dry and dusty, please bear with it a little longer – it could possibly be a matter of life and death to millions of animals.)
What is Open Access?
“Open access is about making the products of research freely accessible to all. It allows research to be disseminated quickly and widely, the research process to operate more efficiently, and increased use and understanding of research by business, government, charities and the wider public.” ¹
AnimalTestInfo’s emphasis is on the public. It describes its purpose as publishing “generally understandable, non-technical project summaries of approved animal experiments in Germany.”
That has to be a blessing, right?
No more concealment behind closed doors. Anyone and everyone can access the information and see which animals are involved, what is happening inside those formerly secretive labs. The hope has to be that with free and open access to animal testing information, the public will be moved to rethink their support for it, and start demanding alternative cruelty-free methods of research.
And the gains for the animals may not be confined to a hoped-for shift in public perception. The German Federal Institute for Risk Assessment (BfR), which authorises the animal tests in the first place, has done a pilot study of the summaries researchers have uploaded to the AnimalTestInfo site. The study matched the test summaries against the International Classification of Diseases and Related Health Problems – the ICD system. This gives the BfR “a fine-grained overview of the use of animal testing”, which they claim will be an aid in minimising the harm to the animals in accord with the 3Rs:
Replacement – methods which avoid or replace the use of animals
Reduction – methods which minimise the number of animals used per experiment
Refinement – methods which minimise animal suffering and improve welfare
So that’s got to be good too. Hasn’t it?
Trouble is, national bodies that authorise the tests in the first place (like the BfR in Germany and the Home Office in the UK) are only too ready to trot out the 3Rs mantra – if you doubt my word, just write to your MP about animal testing and see what comes back. I’ll put on a white rat costume and lock myself in a cage in front of the Palace of Westminster on the day of 2018’s State Opening of Parliament if you get a response that doesn’t mention how hard the government is working to implement the 3Rs. (Maybe I should do that anyway.)
In reality do they pay the 3Rs anything more than lip service? Both in the UK and in the US the numbers of animals on which lab tests are performed continue to rise. And between 2011 – 2016 the rise in Germany was a huge 35%. So much for replacement and reduction.
The down side
AnimalTestInfo is of course in German, so maybe not that that easy for non-German speakers like me to navigate. It’s “Search” though clicks open to invite you to pick the particular lab animal you are interested in – and it’s a big and unhappy list:
Mice, rats, guinea pigs, hamsters, Mongolian gerbils, other rodents, cats, dogs, rabbits, ferrets, other carnivores, horses, donkeys and crossbreeds, pigs, goats, sheep cows, lemurs, marmoset and tamarin monkeys, macaques, rhesus monkeys, meerkats, baboons, squirrel monkeys, other species of nonhuman primates, apes, other mammals, domestic fowl, other birds, reptiles, frogs, other amphibians, zebrafish, other fish, and cephalopods.
That’s the first shock.
The second is that German scientists have been adding their summaries to the site at the rate of 3,000 per year. That has to be 3,000 too many.
And the third lies in this statement: that BfR believes its analysis of the summaries on the website will reveal
“new insights about animal testing ….[which] could enable the public to easily pinpoint who might benefit from controversial studies involving non-human primates.”
In other words, the belief is that if the great German public can see that this or that animal test is conducted in the cause of finding cures for horrible conditions like cancer, stroke or heart disease, it will strengthen public support for what might otherwise be seen as abhorrent abuse of nonhuman primates. It will be accepted as a necessity that no reasonable person could deny.
And will simply offer up on a plate to scientists a publicly-sanctioned justification for their continued abuse of sentient animals in nightmarish research – animals who experience psychological trauma, and feel pain, fear and loneliness as much as we do – to get test results that in all likelihood will never be replicated in humans.
Only time will tell which way the open access scales will tilt for our nonhuman fellow animals. Will the blessing outweigh the curse? I’d like to think so, but somehow I doubt it.
For facts and figures on animal testing click here An overview of testing in the US here And to look behind the numbers and see how to help click here
On BBC iPlayer you can see the #ChimpSanctuary in Louisiana where more than 200 chimps used for medical testing in US labs have been retired to, and another 200 are due to arrive. Be warned though – there is horrifying undercover lab footage filmed by PETA, 33 minutes in.
But an absolute must-see (48 minutes into the program) is the first meeting of the female chimps with the males, who together will form a new family troop. Once they have bonded they will be released into a forested area of the sanctuary, to live out the rest of their lives in a way that is as near as possible to what would have been their natural life in the wild.
Disappointingly, in spite of the program revealing something of the trauma suffered by the chimps, and though the US National Institutes of Health have now drawn a line under the use of these primates, the assumption remains in the program’s narrative that it is ethically acceptable to use nonhuman animals in lab tests in the interest of improving human health. An assumption with which I cannot agree.
Is the human race divided into two tribes, those who love animals and those who don’t? Yes, it seems so. But what makes us this way? If only we could open a window into the human brain and see what is going on in there, what it is that makes one ‘tribe’ so different from the other.
Oh, hang on – we can. Exactly what was revealed when neuroscientist Massimo Filippi and his team did just that, opened that window, we will come to very shortly.
We’ve already seen in his fascinating book The Animals Among Us, John Bradshaw delving deep into the past to unravel the threads of our relationship with domesticated animals. He uncovers an evolutionary forking of the path – one group of humanity opting to settle, begin domesticating and living with animals, while the other remained hunting, marauding nomads.
Through the generations, passing those tameness genes down, the domesticated cats and dogs, cattle and sheep gradually got tamer. And at the same time the humans who lived with animals passed down their own evolving animal-loving genes to their descendants.
Meanwhile, the nomads found themselves an easy living without the trouble of making animals a part of their daily lives, by raiding the others’ settlements and stealing theirs. Animal-lover of animal-unlover, whichever group we fall into, that is very likely how we came to be. With apologies to John Bradshaw for squeezing what takes a book to explain into an ever-so-slightly oversimplified couple of paragraphs!
Now back to Massimo & co and their window into the brain
Their project set out to measure and compare the levels of empathy towards other humans and towards nonhuman animals in 3 different groups: omnivores, ethical vegetarians, and ethical vegans. By ethical we mean those who are veg*n for the animals rather than say, simply for their own health.
All the participants were first given an ‘Empathy Quotient’ survey to complete. Social cognitive neuroscientist Claus Lamm’s definition of empathy might be useful at this point:
“When we are confronted with another person [human or nonhuman] – say, someone in pain – our brains respond not just by observing, but by copying the experience. Empathy results in emotion sharing. I don’t just know what you are feeling, I create an emotion in myself.“
Next, using fMRI (functional magnetic resonance imaging) they showed the different groups images of human suffering and animal suffering, and monitored their brain activity to establish exactly what was happening inside these people’s heads.
The results of the fMRI:
The veggies and vegans showed more activity in empathy-related areas of the brain to images of both human and nonhuman suffering than the omnis
The veggies and vegans responded more strongly to the animal suffering than the human suffering
The vegans responded more strongly than the veggies to animal suffering
The veggies reacted more strongly than the vegans to human suffering
The omnis reacted more to the human suffering than the animal suffering
Both vegans and veggies showed reduced activity in the amygdala, which means that they were trying hard to control their emotions. Especially the vegans
All of which corresponded with the results from that preliminary EQ survey.
The study does leave some questions unanswered. For example, wouldn’t it be important to know which nonhuman animals appeared in the images? Were they dogs, cats, rats or hens? If they weren’t companion animals, might not cognitive dissonance have come into play for the omnis? After all, veg*ns don’t hold exclusive rights on loving animals, do they?
Cognitive dissonance – a brief excursion into the secret that enables our crazy species to both love animals and eat them. This is how it works:
In our Western culture we are socially conditioned to see animals as falling into specific groups defined entirely by how we humans relate to them, and how useful they are to us. We absorb this way of thinking completely unconsciously from our mother’s knee, and everything we encounter throughout our childhood, books, movies, games, toys, advertising, reinforces the construct.
So we have:
Wild Animals with whom we have little contact
Utility Animals who ‘work’ for us – horses, donkeys, farm and police dogs and so on
Food Animals – cows, pigs, sheep, hens
Animals for entertainment– racehorses, greyhounds, circus animals, animals in zoos and aquaria
Animals for ‘education’ – animals in labs, zoos and aquaria, in schools and universities
Companion Animals – pet dogs, cats, hamsters, budgies etc
And let us not forget
Vermin – this category can be made to emcompass any species from buzzards to badgers that humans discover reasons for finding ‘a nuisance’
What makes veg*ns different, is that they have broken down and demolished this construct. To them it matters not whether it is a woodlouse or a wolf, a chicken or a cheetah. A life is a life, and each and every one matters and has a right to live free from harm and exploitation. But might it not make a difference which animals’ pics were shown to the omnivorous participants? As they remain captive to that social conditioning which compels them to allot a category to different animals, some animals might matter to them more than others.
That aside, it’s no surprise that omnis responded more to human suffering than animal, or that for the veg*ns it was the reverse. The interesting finding was that the veg*ns were more responsive to suffering overall than the omnis. Yet most veg*ns including me, started life omnivorous.
So do the study’s results mean we were born with an innate empathy that turned us into vegans, or did becoming vegan make us more empathetic? Who knows.
If we fail to imagine what animals might be feeling, ” we could do a great deal of harm, and put suffering in the world that doesn’t need to be there”
Philosopher Janet Stemwedel
One thing the findings do, is cast doubt on how effective it is for animal advocates to try ‘converting’ omnivores by showing them images of the misery endured by so many animals at human hands. The response might fall disappointingly short of a ‘road to Damascus’ experience. The research shows that for some, seeing is not necessarily feeling.
But it isn’t only written in the genes. The brain has plasticity – it is capable of being moulded. So let’s take the hopeful view and assume that becoming vegan helped make us more empathetic. And that omnivores may have more of those nomadic raiders’ genes with an animal-disconnect. But they are also profoundly conditioned, as we all are or have been, in their attitudes to nonhuman animals by the prevailing norms of our society.
Do you love animals but still eat them? Here is one eloquent, passionate man who may be able to change your mind. Philip Wollen, tearing down those malignant social norms – so inhumane towards nonhuman animals, and indeed, so disastrously damaging for humankind and the planet itself.
Who says so? A certain Richard Kottmeyer addressing the ‘2017 Chicken Marketing Summit’
The industry has a problem. Millennials just don’t want to eat their chickens. Kottmeyer, senior partner at the Farm to Fork Advisory Services, acknowledges it’s a challenge marketing ‘poultry products’ to them, and appears to be struggling to dredge up reasons for their entirely unreasonable behaviour. Judge for yourself.
Millennials believe they are self-experts. They ”believe”, he says, they can find things out for themselves using Google as their source of information. And I guess there’s plenty on the web the poultry industry would prefer they didn’t see.
Kottmeyer’s strange answer to this particular marketing problem is, “Common sense has to replace [the] complexity of data and science.” He reckons if you approach millennials only with science-based information, they think poultry producers have something to hide. Well, don’t they?
Is it significant, I wonder, that this marketing summit took place in North Carolina, one of the handful of states that succeeded in getting ag-gag laws passed, making it illegal for whistleblowers to expose the cruelty and horrors hidden behind the doors of the livestock industry?
I don’t follow Kottmeyer’s logic, but I’d love to know what science-based information the industry could possibly offer millennials that would convince them eating chicken was a great idea. Or even how a ”commonsense” approach might do the trick. Mr Kottmeyer fails to specify.
He continues. This generation is all about the character of a brand. ”Millennials relate to companies’ products with which they can see a benefit, even if they don’t exactly know what that benefit means.”Translation: millennials are dumb.
Food has become a statement, so chicken is no longer just chicken.
Take, he says, the appeal of products labelled organic, ”even if the consumer doesn’t fully understand what that label means. The consumer may simply believe the product to be better because it’s labeled differently.”
Translation: millennials are dumb. Is he seriously suggesting the factory farmers slap a different label on the dead bodies in the supermarkets and we’ll all start buying them again?
K’s Reason No.4
Pets are now millennials’ ‘children’ and they trust their vets more than their own doctors. What millennials don’t understand, he says, is that those same vets are treating Big Food’s poultry and other livestock.
They probably don’t ‘understand’ it because the same vets are not treating both companion animals and livestock! Is Kottmeyer implying that the industry’s livestock receive the same kind of care as companion animals, and for marketing ‘poultry products’ to difficult-to-manipulate millennials, this could be a way in?
Millennials believe in transparency. Well, why wouldn’t they? Kottmeyer bizarrely cites as evidence for this claim that 9 out of 10 of millennial women have taken and shared nude, or semi-nude pictures of themselves. The marketing conclusion he draws from this statistic is that brands need to be as naked and vulnerable as millennials. (I know!)
”If your brand isn’t naked, it isn’t going to last very long,” he says. We live in hope Mr K.
Millennials struggle with self-identity, he says. He bases this assertion – again, bizarrely – on the apparent fact that there are 58 ways to gender-identify now on Facebook. Are you starting to wonder, like me, ifMr K has a few snapped synapses inside that head of his?
This means, he believes, that millennials are lost, and ”don’t know what to believe other than to follow the trend.”Translation: millennials are dumb.
”Poultry and other meat producers must create that trend.”
Kottmeyer sums up
Millennials are lost souls, don’t know who they are, or what they want. They just follow trends they believe are popular. All they “need [is] to be inspired and coached,”– by the poultry industry, naturally. In your dreams Mr K.
Therefore he concludes, poultry producers need to create a trend of their own, “a soulful brand that stands for something and allows the millennial to relate to the company.”
Now for the truth without the marketing spin – the real reasons millennials are rejecting Big Food’s ‘poultry products’
The vast majority of hens are bred to grow so big so quickly the poor creatures’ legs buckle and give way under their own weight so they can no longer stand
To cut costs factory farmers commonly change the hens’ litter only every few months, or even once a year. So hens who are generally sent to slaughter at 6 -7 weeks are lying in the waste of who knows how many hens before them. The result: hens suffering ammonia burns, respiratory diseases, and eye problems
Conditions are so bad, at least 139 million hens in the U.S. annually, maybe more, die before they even reach an age to get sent to slaughter. 139 million wretched and entirely wasted lives
Those who do get to slaughter are shackled upside down by their feet, then shocked in an electrified water tank before having their throats slit, some still conscious
The worker on the slaughter line slits 140 hens’ throats per minute, more than 2 birds every second. Now, in line with Trump’s de-regulatory agenda the National Chicken Council is petitioning the USDA to permit poultry plants to operate “at any line speed” they can safely handle, freeing them from the 140 birds-per-minute limit
If you can bear it, watch this. THIS is the real reason why millennials don’t want your chicken, Mr Kottmeyer. No amount of clever marketing can disguise the truth.
And if you’re not already, you might want to go vegan. Find out how here